Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

Brightedge

MAY 7, 2021

Search engines are better able to understand search intent therefore your content should be absolutely written for users in order to rank well. Using PPC drives immediate visibility to your website through ads. Creating content that is well-optimized without spending ad dollars is a long-term plan for ranking high in the SERPs.

SEM 69

SEM SERP SEO Lead Scoring 69

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Find The Right (High Intent) Keywords .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Contently

FEBRUARY 3, 2022

Spend hours looking for intent-laden keywords on Ahrefs, Moz, and SEMRush which may have been overlooked by other companies. First, find high-volume, low-competition keywords which have the necessary buying intent. For lead generation sites, buying intent is often just as important as a keyword’s winnability.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

seo.co

MAY 11, 2022

These pages are called the Search Engine Results Pages, or SERPs for short. Your goal is to optimize your content so that your webpages on the first page of the SERPs for the key phrases users type when looking for a criminal defense attorney. However, SEO only applies to Google Business listings, Featured Snippets, and the SERPs.

SEO 105

SEO SERP Tips PPC 105

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. MarTech Tools That Drive Intent Data. Intent data. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

JANUARY 23, 2023

pay-per-click or PPC) sit. SEO and PPC: The backbones of search Search marketing trends and challenges: What’s next? As noted above, search marketing encompasses both SEO and PPC (more on both later), but broadly, the strategy involves any tactic to elevate a website’s visibility on a search engine.

Search Marketing 132

Search Marketing Paid Search Agency Planning PPC 132

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

SmartBug Media

FEBRUARY 5, 2019

One paid search tactic commonly used to help businesses rank their pages above the noise and clutter of organic search results is pay-per-click (PPC), but if not fully optimized, your PPC efforts can turn out to be just expensive, fruitless tactics. How exactly does PPC work on Google Ads? Getting the Most Out of PPC.

PPC 73

PPC Keywords Lead Ranking Click Rate 73

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. What Is Brand Jacking?

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Moz

FEBRUARY 13, 2019

To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers. We left navigational intent out of our study because it’s brand specific and didn’t want to bias our data. Blendtec ].

Intent 54

Intent SERP Stats Tagging 54

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters. Sometimes intent can cross over in different ways.

Keywords 89

Keywords Intent Resources Top of Funnel 89

Brightedge

JUNE 22, 2021

Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks.

Analysis 107

Analysis Keywords SEO SERP 107

Conductor

OCTOBER 20, 2020

When specific terms rank high on search results, that gives you the opportunity to double down on them and take up more SERP real estate using paid search. Reason 2: SERP Real Estate. The SERP is broken down into different blocks of real estate: the top area is dedicated to paid ads, while the rest is organic results.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Expanded SERP Real Estate: Dominating the search engine results page (SERP). This ensures that the ad remains relevant to the user’s intent.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Directive Agency

DECEMBER 5, 2018

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Do the keywords show high user intent?

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Moz

SEPTEMBER 27, 2020

Your content does not match the user intent. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

Directive Agency

DECEMBER 5, 2018

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Do the keywords show high user intent?

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. It’s about matching low and no-volume keywords with search intent in your title, H1 and meta descriptions. The 43% of Google Search Queries point to local intent.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Choozle

MAY 5, 2021

Paid search advertising (also known as sponsored ads, search marketing, search engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique that displays ads in search engine results pages (SERPs) whenever someone searches for relevant keywords. Most paid search advertising implements a PPC model.

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

Webbiquity

JUNE 5, 2019

Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns. Both tool features allow users to easily divide and filter keywords by topic, intention, and implication. Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million.

SEO 159

SEO Tools Paid Search Agency API 159

Unbounce

APRIL 10, 2019

Combine PPC and SEO. PPC and SEO each have their unique benefits and drawbacks, so it’s difficult to choose which one to focus on. PPC, on the other hand, brings in immediate results as it enables precise targeting. PPC campaigns may seem like the logical option for conversion optimization. …and PPC with your SEO.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

QuanticMind

MAY 23, 2019

Click-through rate , similarly, is worthwhile to track and report on, yet it presumes readiness on the part of the consumer to move farther through the funnel or high intent to convert. The post Think Beyond PPC, Invest in Revenue-Per-Click Advertising appeared first on QuanticMind.

PPC 40

PPC Advertisements Advertising SEM 40

The ABM Agency

JANUARY 8, 2021

Content Relevance : Your content is the perfect combination of user keyword search, intent, length, and context. The more expertise your business provides, the more authority you have in your industry, and the more trustworthy your business is viewed, the higher your rank will be on search engine results pages (SERPs). .

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Image packs happen to be another valuable piece of real-estate on SERP. Image Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Moz

JANUARY 3, 2019

Multimedia: Evaluate SERP and add desired media Are you providing other desired media types? Optimize for intent: Evaluate SERP and PPC, note which SERP features show up You want to also optimize for intent. So you want to evaluate that SERP. You also want to evaluate the PPC. What's working?

SEO 69

SEO SERP Tagging PPC 69

DivvyHQ

JULY 23, 2019

When analyzing competitors, determine what they are doing properly (or doing poorly) to rank on the SERP, and try to make your efforts even more aligned with your target audience. Obtaining quality backlinks are another indicator of why or why not a competitor is ranking highly on the SERP. Tip 4: Perform Strategic Keyword Research.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

ClickZ

JUNE 25, 2020

That said, having the ability to consistently create content that rises to the top of SERPs is worth its weight in gold—so it’s well worth the investment if you’ve got the resources at your disposal. Acquisio’s a really useful tool, whether you’re a seasoned PPC pro or are just learning the ropes. Seamless.ai. Description: Seamless.ai

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Directive Agency

APRIL 15, 2022

It’s relatively low competition (no one else is optiziming for my name) and high-intent individuals who may want to hire me are going to use it. I also know, however, that existing clients have found me using “business writer” and “PPC copywriter.” It’s important to analyze your queries for search intent and potential value.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Velocity Partners

FEBRUARY 20, 2024

Where can we identify clusters of search to locate our high-intent prospects? Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? This might be a sign to consider building a branded campaign separately, monitoring CTRs from SERPs to see the impact of such a tactic.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? Your website or as a content creator aims to deliver content that targets explicitly that intent. Why Is It Important? How does it Affect Conversions?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100