B2B Advertising KPIs: Tighter Alignment, Better Results
Zoominfo
MAY 1, 2023
In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. Examples include clicks, click-through rate, and conversion. But these don’t tell the full story of campaign effectiveness.
Let's personalize your content