4 Crucial Tips for Using Google’s Smart Bidding in SaaS Marketing
Directive Agency
JUNE 24, 2022
For example, say you are bidding on “cybersecurity software” terms. With a $25 eCPC bid, you are telling Google that you are willing to spend up to $25 for that ad click regardless of who is searching that term. In this case, a $200 target CPA setting would average out to a $3 ROAS. Tip 2: Make Smart Efficiency Targets.
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