Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

ClickZ

JUNE 3, 2020

21% of marketers pulled creatives to prevent looking insensitive. Social media ads saw the biggest set back while print and TV ads followed. Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising. Major reasons why marketers pulled ads.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing?

Paid Search Agency 108

Paid Search Agency Advertising Agencies Planning Top of Funnel 108

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Directive Agency

OCTOBER 25, 2019

In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Case studies. Example 1: Woobox case study. ” — Dr. Brené Brown. Blog posts. Buyer’s guides.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.”

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Martech Advisor

NOVEMBER 22, 2019

Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. That’s why they are in constant pursuit to simplify the conversion funnel, implement innovative growth hacks, and onboard conversion rate optimization (CRO) specialists.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Outgrow

MAY 28, 2021

When it comes to creating a marketing strategy, looking at some of the great demand generation campaigns will help you formulate a plan that works best for you. . 3 Social Media Marketing. Social media marketing is now the real deal. Did you know that 83% of marketers are now using social media to engage better?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

Mailmunch

JULY 9, 2021

These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. This, when combined with the fact that 66% of all emails are read on a smartphone or tablet, has made marketers around the world aware of the importance of mobile marketing optimization. Source: Statcounter.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

Outgrow

MAY 20, 2020

Finally, that marketing strategy is working out and people are attracted to your content. After all, every step of the marketing funnel boils down to conversions and revenue. Study shows that using correct targeting and testing methods and tools can boost conversion rates up to 300%. Don’t believe us? And guess what?

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Webbiquity

AUGUST 30, 2023

It covers the road down your sales funnel and interactions your customers have with your product after they complete the purchase. Implement buttons with clear call-to-action (CTA) across the site to make it effortless for the users to progress through your sales funnel.

Ideal Customer Profiles 254

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 254

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. But today, demand generation marketing has a different meaning altogether.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Single Grain

JANUARY 27, 2020

It is no longer news that retargeting is one of the most effective online marketing strategies. Studies have shown that 70% of customers who see retargeted ads are more likely to convert and that retargeting can help increase ad engagement by up to 400%. Book My Free Marketing Consultation.

Stats 140

Stats Campaigns Tips Advertising Funnels 140

Single Grain

FEBRUARY 1, 2023

By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. on the display networks.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Hubspot

SEPTEMBER 12, 2013

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. Below are 22 current facts and statistics from a growing collection of research around personalization across marketing channels. Results From Personalization.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. If you’re familiar with the 80-20 rule of content marketing, you know that the real work doesn’t start until after you’re done writing. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Today in addition to DJ, we’ve got Alison Carlman, who is the un-marketing manager at globalgiving. Listen Now. We talk about tools.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools?

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Predictive Response

OCTOBER 29, 2020

Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest in it. So why do some email marketing campaigns fail?

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Hubspot

AUGUST 5, 2019

Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Whale Pages

MARCH 4, 2020

SaaS Content Marketing | Strategy + Examples. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. insert any marketing or growth related search here).

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. We’ve got you.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

FunnelEnvy

JANUARY 9, 2023

Forms used in digital marketing have come a long way since the earliest days of simple radio buttons, one-line form fields, and dropdown options. In this modern environment, multi-step forms have emerged as a way for marketers to make forms more easily digestible for users. Increase in Social Proof.

Top of Funnel 76

Top of Funnel Marketing AI Trends B2B 76

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Paid Content 130

Paid Content Resource Management Marketing Strategy Marketing & Strategy 130

Single Grain

AUGUST 23, 2023

The digital landscape is evolving, and with it, the tools we use to create content. A recent case study by Jake Ward, which went viral on TikTok and Twitter, showcased a website’s meteoric rise from zero to 750,000 monthly visitors using AI-generated content. But how effective is it? Let’s dive deeper.

Top of Funnel 52

Top of Funnel Marketing AI Traffic Marketing Websites 52