Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Reduce risks by removing a lot of the guesswork from your processes and strategies.

Lead Ranking 341

Lead Ranking Analytics Marketing AI Marketing Budget 341

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. Demand Gen = Sales + Marketing. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Launch Marketing

MARCH 13, 2019

Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. What should teams focus on when building an upsell or cross-sell campaign? Christa: I often think of upsell and cross-sell campaigns as a low-hanging fruit.

Cross-Selling 48

Cross-Selling Campaigns Sales Cycle Paid Search Agency 48

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. What is a go-to market strategy? Here’s why you need it.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. Difference between a CRM tool and an email marketing software?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Now we recommend them every time.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. What is e-commerce marketing though?

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Lead Forensics

APRIL 11, 2024

By tracking IP addresses you can see who has visited your website, but more specifically the products and service pages they are interested in. You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. For Marketing 5. Uncover new leads This is what Lead Forensics is all about.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

By tracking IP addresses you can see who has visited your website, but more specifically the products and service pages they are interested in. You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. For Marketing 5. Uncover new leads This is what Lead Forensics is all about.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Top Rank Marketing

AUGUST 16, 2023

Sales growth is down for B2B products. Ad spending is up. The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. Like I said: a challenging time.

B2B Marketing 94

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 94

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

The Marketing Blender

JUNE 5, 2024

For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. Sometimes the market doesn’t even know it needs what you’re selling. Maybe your pipeline is sputtering, or the leads you do get just aren’t ready to buy. You are not alone.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. You did everything right—ran the ads, zhushed up the page, and played nice with the algorithm. Want to Sell More? It also disproportionately affects their ad campaign ROI. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

Tomorrow People

JULY 21, 2021

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to be informed and educated about brands, products, and services.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? landing page, Facebook ad, or email campaign) affect your conversion rates? Goodish Agency.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

The Marketing Blender

NOVEMBER 30, 2023

At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Insufficient Marketing Investment for B2B Revenue Growth One of the primary reasons your revenue might not be growing as quickly as you want is underinvesting in marketing.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that. What to aim to achieve with ABM.

Account Based Marketing 100

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 100

ClickZ

SEPTEMBER 24, 2020

And business leaders are expecting marketers to leverage this space. September 17 saw ClickZ host a webinar by David Greenberg , SVP of marketing at Act-On. The presentation really dug into lifecycle marketing best practice. The presentation really dug into lifecycle marketing best practice.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

Lead Forensics

MAY 14, 2024

They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. What is marketing automation?

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. You don’t have a physical, tangible product, after all, to show off and promote. What follows are 12 elements of a successful SaaS marketing strategy.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. Tesla’s entire philosophy disrupts and challenges traditional product design approaches.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? In other words, most of your leads float at the top or middle of your sales funnel for quite some time. In short, you’d need a lead nurturing strategy! 11 Effective Lead Nurturing Strategies That You Should Implement 1.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy. Identify your goals.

Ideal Customer Profiles 81

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 81

Optinmonster

AUGUST 30, 2021

By doing so, you can leverage battle-tested strategies to grow your business FASTER. The right eCommerce personalization strategy helps you define your traffic’s behavior during their shopping session as precisely as possible. Increase Sales: Watch as more revenue pours in as more visitors purchase your recommended products.

eCommerce 106

eCommerce Personalization Examples Webinar Metrics 106

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 99