SendX

NOVEMBER 10, 2020

And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. And in case you don’t know, emails are effective in improving open rates. Take note, however, as adding emojis is not always called for.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Testimonials and case studies. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The next step is to show them ads with content or offers that align with their stage in the funnel. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Content Standard

NOVEMBER 13, 2017

Maybe it’s the result of shortened attention spans, or maybe it has something to do with content creators and their ability to create compelling video ad content. Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length.

Research 94

Research Video Marketing Case Studies Top of Funnel 94

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Case studies. Example 1: Woobox case study. How can writing about people enhance your content?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Contently

MAY 13, 2019

If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. In our case, we’ve realized our sales enablement needs fall into a few buckets: Content and case studies that speak to key buyer concerns. Ten deals, easy.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Originally E-A-T, another E graced these guidelines in 2022, adding Expertise to the mix.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. He reminds us that over-reliance on ad spending is for lazy marketers. Download the content funnel mapping checklist. Thomson set out to study what makes things break big. A compelling read.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. If this is the case, then where are we getting our insights and ideas about our audience’s pain points, challenges, and needs?

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Directive Agency

OCTOBER 25, 2019

If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Many marketers understand the concepts of changing landing page button colors, updating forms to be multi-step, and adding social media logins for eCommerce carts.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Biznology

AUGUST 10, 2015

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” The study proved how powerful video content marketing is to core marketing objectives. Two of the stats revealed. Customer case study videos that showcase the problem, solution, and benefit– just like you do on paper.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

GreenRope

OCTOBER 28, 2021

Both of these stats tell us a lot about the importance and effectiveness of email marketing. For example, you can create a segment based on location, and you can also create a segment based on where that contact is in your sales funnel. You can see how the content at each of the stages of your funnel is different.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Directive Agency

FEBRUARY 1, 2022

Let’s take a moment to consider a case study of rewriting a content strategy towards a more customer-led mindset. Their differentiated approach to cybersecurity and dark web monitoring is not the classic case of threat intelligence, even if it may serve the same end more efficiently. Crafting Customer-Led Content Topics.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. In today’s world, it’s all about adding value. The Demand Generation Funnel.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Velocity Partners

OCTOBER 18, 2023

But just in case you’re a confused fisherperson who’s landed here wondering what the heck is going on, this is what I’m talking about… [Subject Line] <Name>, question/teaser/product [Preheader] Unpack what you’re offering a little [In-email headline] Bold hero line, continuing the theme but not repeating the phrasing from SL/PH.

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

Mailmunch

JULY 9, 2021

These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. Studies have shown that in the last 15 years, the average attention span has dropped from 12 to 8 seconds. The landing page should generate leads that eventually will take your customer through the customer funnel.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

Whale Pages

MARCH 4, 2020

We did all of this organically with no paid ads, no domain authority and zero social followers. For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Contently

MAY 26, 2017

These content projects aren’t going to have the same workflow as a promotional email or a banner ad. However, if you want to publish stats or insights from buyers or internal employees, that freedom disappears. The case studies that seem straightforward on your end could get held up for weeks or months.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

BenchmarkONE

JANUARY 26, 2021

Writing thorough case studies and publishing them on your site, social media, and adding them to your drip campaigns. You can even create a new list within your marketing automation and CRM tool designated for the leads obtained from customer referrals and case studies. Create New Content.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

Outgrow

JANUARY 22, 2023

In other words, most of your leads float at the top or middle of your sales funnel for quite some time. Optimize Your Marketing Funnel You will find your leads at every stage of the marketing funnel and nurturing them according to their position is important. But to up your marketing game, you should go beyond it.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Hubspot

AUGUST 5, 2019

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Facebook Brand Awareness Case Studies: Pandora.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Martech Advisor

JANUARY 2, 2020

Yes — we’ve built better ‘looking’ websites, made them responsive, added exit intent pop-ups and other interactive call-to-actions, and added a blog when Google forced us to ‘generate content’ This article by Hubspot on the 20 years of website design will take you down memory lane.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . SnapApp Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . SnapApp Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Sprout Social

OCTOBER 25, 2022

It is the bedrock of your sales funnel. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. In that case, it’s important to repurpose your content to fit in with the best practices of each platform. Case studies.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Martech Advisor

NOVEMBER 22, 2019

That’s why they are in constant pursuit to simplify the conversion funnel, implement innovative growth hacks, and onboard conversion rate optimization (CRO) specialists. But retaining visitors, guiding them through the marketing funnel, and converting them is a complex process. Step 1: Identify Website Traffic Drivers.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Outgrow

MAY 28, 2021

Don’t believe us, believe the stats. But, have a look at this case study! 5 Ad Campaign. And, ad campaigns help you reach those who can’t reach you. Clutch says that 63% of people are likely to click on Google Ads. Will you not click on an ad that’s aiming to sell you sunglasses? The logic is simple.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

Directive Agency

FEBRUARY 28, 2022

Your marketing team did a great job in getting a client into the funnel, working them through each step. Gather the Stats. Besides the numbers referenced above about the cost effectiveness of keeping clients and growing current ones, there’s a lot of information you can get within your organization that can help make your case.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Cost per Acquisition 52

Outgrow

AUGUST 11, 2020

However, the 2018 study by Keypoint Intelligence has shown that this presupposition is wrong. Contact information, a CTA button, a link – everything that can push the consumer down the sales funnel should be included in your email. Let’s say, a consumer added one of your products to the cart and then abandoned it.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? Nike is known for its strong storytelling in almost every ad they create. Storytelling.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Buffer

DECEMBER 10, 2018

Brian : The stats supporting the effectiveness of video marketing go on and on. Hailley : The best part of tutorials or explainer videos, is that it helps to move people quickly down the funnel into buyer consideration. Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Salesforce Marketing Cloud

NOVEMBER 20, 2023

He suggests leading with a compelling proof point from a customer case study where you’ve delivered solid results. Sending out a meeting invite, emailing a link so they can download information or watch a webinar, or setting up another call all qualify and can help you move to the next step in the sales funnel.

Top of Funnel 69

Top of Funnel Work Management Lead Scoring Lead Ranking 69