The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. Primarily, this is due to the fact that a significant portion of the workforce is now made up of millennials and Gen-Z.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The ROI Guy

APRIL 15, 2014

Almost 60% of a typical pipeline is being indicated as stalled – no longer moving forward in the decision making process, this according to the Sales Benchmark Index. SiriusDecisions has what I feel is the best metric, pointing out that that 67% of buyers are already decided on their solution prior to rep engagement.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

SEPTEMBER 21, 2016

As you provide content to fuel the buyers journey, some interactive value marketing content and sales tools that can help better attract, engage and accelerate include: Survey & Assessment Tools - from your website, empower prospects to self-assess their current capability / maturity, benchmark against peers and recommend potential solutions.

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

NuSpark Consulting

JANUARY 15, 2016

As reported in the research findings highlighted in the 2016 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, the most important goals of content marketing are lead generation and sales.And if content is king, case studies are the crown jewels. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Biznology

NOVEMBER 11, 2013

I am a co-author along with eight other peers. Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Here is an (abbreviated) 13-step crash course in digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Hinge Marketing

DECEMBER 11, 2019

My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. At the event.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Marketing Insider Group

NOVEMBER 16, 2021

I have said for years that it is important to periodically get out and see different perspectives, gain new experiences, and perhaps most importantly, network with your peers. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

The ROI Guy

MARCH 20, 2013

Financial justification (the rational), combined with value storytelling (the emotional connection) can be best used to help Buyers answer the following key questions successively in the decision cycle: Why Change? To make the issue come to life, the pain can be quantified, tallying the “Cost of Do Nothing”.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Content Standard

MARCH 12, 2015

In all of today’s successful businesses, there are change agents daring their peers to think differently. We’re constantly inspired by the success and tales of our peers. Inspiring Story Lines at #AdobeSummit. As marketers, we’re faced with tremendous responsibilities. At the same time, stories push us forward.

Enterprise Management 40

Enterprise Management Peer-to-peer Ad Building Work Management 40

The ROI Guy

JULY 9, 2018

To best accomplish this, CSO Insights recommends that you refine your value messaging, to provide the differentiating storytelling script sales reps need to convey your unique value to ever more skeptical and frugal prospects. Most buyers ( 58% ) saw little difference among sellers, and 10.4% found no difference at all.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

OCTOBER 15, 2014

Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement. The goal: the bionic sales rep ready for the 21 st century customer.

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

The ROI Guy

SEPTEMBER 13, 2013

I recently had the opportunity to interview Dario Prolio from leading sales training and performance management firm Richardson. Here is an abstract from that webcast interview session ( click here to access the recording ): #1 Issue – Inability for Sales to communicate value messaging? Do you believe that this Value Deficit is the top issue?

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40

The ROI Guy

JANUARY 21, 2015

Business buyers who might appear to be hiding may actually be quite active, conducting further research on you and your competitors websites, actively seeking advice in social communities, and conversing with analysts and peers about their plans. But today’s Buyer’s Journey is more of a game of hide-and-seek than a linear process.

Top of Funnel 40

Top of Funnel Buyer's Journey Peer-to-peer B2B Sales 40

The ROI Guy

JULY 9, 2013

Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. growth were lowered to 1.2% by mid-year). growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7%

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

MARCH 1, 2016

the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). 2) Central IT is Irrelevant? Why Change Now? –

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% increase predicted at the start of the year, it is higher than the 2.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Adobe Experience Cloud Blog

APRIL 25, 2017

. — Fred Hagerman (@FredHagerman) April 24, 2017. Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. Technology has the world around us. . Tamara McCleary (@TamaraMcCleary) April 24, 2017. Technology has helped advance the expectations and knowledge of our buyers.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Hubspot

JANUARY 17, 2017

Follow the publication to keep abreast of the best ideas in brand storytelling. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Marketing Insider Group

JUNE 30, 2020

I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%). As a business, you’re always looking for ways to sell your products or services. Let’s see how.

Work Management 359

Work Management B2B Marketing Marketing Management Content Marketing 359

6sense

JANUARY 11, 2022

Their key takeaway: Storytelling and consistent messaging are critical for influencing prospective buyers. During a fun and illuminating breakout session at 6sense’s recent CMO Coffee Talk Retreat , more than 100 marketing leaders divided into eight groups, each tasked with unpacking important topics facing CMOs today. Admit to failure.

CMO 62

CMO Sales Management Peer-to-peer Top of Funnel 62

ClearVoice

JUNE 26, 2023

Benchmarking: Applying for awards allows you to evaluate your work. Correlation: Not every awards show corresponds to your campaign’s storytelling and objectives. You and your marketing time have put a ton of blood, sweat, and tears into creating high-quality content. Now it’s time to show it off. Why are marketing awards important?

Planning 52

Planning Advertising Agencies Peer-to-peer Paid Search Agency 52

The ROI Guy

NOVEMBER 29, 2017

We too believe this is a great outline for more effective engagements, following a storytellers’ arc: providing the ability for sales reps to build urgency while providing executives with the content they need to better understand and communicate your unique value story more effectively to the buying committee.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Content Marketing Institute

FEBRUARY 6, 2019

That’s a question the CMI team looked to explore in detail with our latest research study Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America sponsored by Seismic. If you want to succeed, it never hurts to dream big. In other words, they want to build an enterprise. Maintaining message consistency (45%).

Enterprise Management 92

Enterprise Management Research Account Based Marketing Work Management 92

Vidyard

DECEMBER 11, 2020

For example, according to HubSpot’s recent study , marketing emails were being sent out in November at a rate of 75% higher than pre-COVID benchmarks, while response rates only went up by a measly 6%. On the other hand, web traffic was up in November, 41% higher than the benchmarks. And conversation interactions were up by 121%.

Video Marketing 65

Video Marketing Planning Work Management Budget Programs 65

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels. Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for 2014, down over 34% from the 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 28, 2016

product) and uses intelligence to customize the content, delivers personalized insights, helps diagnose and uncover challenges, delivers peer benchmarks, and quantifies the unique value, ROI and TCO advantages you can deliver. What can you do to stand out from the crowd, and most importantly, be more effective?

Demand 40

Demand Lead Scoring Lead Ranking Peer-to-peer 40

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 59

Resources Planning Content Marketing Best Practices 59

The ROI Guy

OCTOBER 8, 2014

They most trust content recommended by peers, and authored by a third party. You could communicate your value message using visuals versus words - leveraging dynamic visual storytelling, whiteboard animations, embedded video and interactive infographics? 2) Short attention span theater – The typical white paper is just too long.

Paper 40

Paper Peer-to-peer Lead Scoring Lead Ranking 40

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 50

Resources Content Marketing Planning Best Practices 50