Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Webbiquity

JUNE 28, 2022

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Highlight Your Specialty.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. Use the power of storytelling to reach the people you’re ultimately marketing to. And, this isn’t working anymore. B2B marketers have additional challenges, of course. Quick Takeaways.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Marketing Insider Group

MAY 12, 2015

But companies that consistently outperform their peers or industries have something in common: a unified purpose. But companies that consistently outperform their peers or industries have something in common: a unified purpose. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense.

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. Generally, if a user makes a request of a generative AI tool, they desire an output that appropriately addresses the prompt (i.e.,

Marketing AI 100

Marketing AI Generation Peer-to-peer Ad Frequency 100

Hubspot

APRIL 26, 2017

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. How to Get Started with Interactive Storytelling. These assets perform well at the top of the funnel because they motivate the user to share and see how their peers stack up against their own experience.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Onalytica B2B

DECEMBER 11, 2017

Continuously identifying new thought leaders in your areas of interest is the best way to stay informed and best serve clients and peers. Their use of Instagram Stories and Instagram Photo Albums for storytelling is a great source of inspiration I can directly apply to my marketing strategies. My career has been wonderfully diverse.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Content4Demand

FEBRUARY 19, 2021

Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. This year, they’ve gone digital with six tracks and more than 50 sessions , plus peer-to-peer roundtables and B2B mentorship sessions. Ramp Up ROI With Interactivity. Celebrate Killer Content.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Launch Marketing

APRIL 5, 2018

It might be because of shared values, like TOMS Shoes’s commitment to give back to society, an inspiring entrepreneur story like AirBnB’s founding, or simply a connection to a brand that has been able to leverage storytelling to connect and appeal to consumer emotions. What is Storytelling? Why storytelling in B2B marketing?

Storytelling 48

Storytelling Effectiveness Brand Identity Branding 48

Heinz Marketing

FEBRUARY 12, 2022

The Positives—and Perils—of Storytelling. When developing rapport with your peers, be sure to simplify your intentions and avoid overthinking. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week.

Peer-to-peer 84

Peer-to-peer Marketing & Strategy B2B Storytelling 84

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. Let’s take a look at why visual storytelling through UGC is an effective marketing tactic, and what it means for the travel industry. Modern consumers are visual decision makers. Crowdriff + Get Smart Content.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. Let’s take a look at why visual storytelling through UGC is an effective marketing tactic, and what it means for the travel industry. Modern consumers are visual decision makers. Crowdriff + Get Smart Content.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. But don’t take my word for it. Click To Tweet.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

They spend a lot of their time getting everyone to row in the same direction, from their peers in the C-suite to teams across the company. They spend a lot of their time getting everyone to row in the same direction, from their peers in the C-suite to teams across the company. It’s storytelling. That’s … everything.

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Marketri

OCTOBER 5, 2023

The Art of Storytelling: Authenticity Reigns Supreme The essence of storytelling and its impact on brand resonance was another focal point. The discussions around storytelling underscored its primal place in our DNA – after all, who doesn’t remember a juicy piece of gossip?

CMO 62

CMO Marketing AI Ethics Storytelling 62

Salesforce Marketing Cloud

JUNE 9, 2022

Part artists, part scientists, marketers know how powerful storytelling is, especially when there’s data to back it up. With a steep rise in demand for marketers with digital skills , Salesforce partners and customers need marketing experts to reach and retain customers, remain relevant, and build brand value now more than ever.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. Customers are the heart of your businesses.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. You’ll always need consistent storytelling about features and benefits for middle- and late-funnel engagement. Too often, this comes from ineffective roll-outs. .

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

NOVEMBER 2, 2021

As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. In spite of that, many brands are still hesitant to join. But it’s also an opportunity. What we tested. sproutsocial.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 116

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities. is the fastest, biggest shift I have been a part of in my lifetime.

Marketing AI 96

Marketing AI Marketing Analytics Tools Generation Planning 96

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” How did ClickUp go from zero to 8M users in just a few years?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Kaon

MAY 8, 2017

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. We were very pleased with the success of our applications and the unique ways in which our customers are using them.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Optinmonster

APRIL 12, 2024

People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. This isn’t a coincidence or a random occurrence.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Adobe Experience Cloud Blog

JULY 19, 2017

Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. When you’re part of a Twitter chat , it’s the perfect opportunity to not only engage with customers and prospects, but you can create the perfect setting for peer-to-peer engagement.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Emotional Content That Galvanizes Its Audience.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

markempa

AUGUST 1, 2017

Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. So, what do the 13% high achievers have that others don’t? They connect emotionally with their buyers. That’s why interviewed Mike Bosworth.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. This could be either one-to-one plan, or even peer reviews on your company in order to see what other customers are saying about you.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Convince & Convert

APRIL 18, 2014

They join us this week to talk about their new book The Power of Visual Storytelling. They join us this week to talk about their new book The Power of Visual Storytelling. Ekaterina and Jessica with their new book The Power of Visual Storytelling With respect to hiring the highest caliber of talent, big businesses have the edge.

Social Media 167

Social Media Social Marketing Peer-to-peer Media 167

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Through trials and triumphs. Mentorship and representation.

Business 98

Business Peer-to-peer Storytelling Communities 98

Martech

MARCH 18, 2022

M]ost of my peers thought I was crazy.” The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Great expectations, great disappointments. “I

ROI 121

ROI Paid Search Agency Advertising Agencies Planning 121

Sprout Social

JUNE 1, 2022

Storytelling. From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. Lifecycle marketing. What is lifecycle marketing?

Social Marketing 118

Social Marketing Planning Work Management Peer-to-peer 118