Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. He added, “We had to find a way to bring prospects into the funnel and stay engaged with them throughout the journey.”. More from the MarTech Conference >> Develop persona-specific creative ad content.

Display 114

Display Top of Funnel Ads Ad Building 114

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. You’re more likely to sell a solution with the right content than with aggressive sales tactics. Quick Takeaways.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Anyword

JANUARY 4, 2023

Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. The resource starts off with an introduction to copywriting.

Copywriting 98

Copywriting Resources Press Course 98

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Zoominfo

OCTOBER 19, 2023

Gaining greater insights into sales and marketing data has been a consistent theme in many recent conversations with our customers, and it’s a topic that ZoomInfo founder and CEO Henry Schuck believes in passionately. Fortunately, there are many steps businesses can take toward modernizing their GTM strategy, even with limited resources.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 124

Social Media Training Course Resources 124

InsightSquared

MAY 7, 2019

Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. Typical SaaS Sales Metrics.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Inbox Insight

OCTOBER 28, 2024

With limited time and resources, focusing on the most promising sales opportunities is crucial for maximizing conversion rates and driving revenue growth. Lead prioritization is the process of systematically evaluating and ranking sales leads based on their potential value and likelihood to convert. What is lead prioritization?

Lead Ranking 52

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Leads 52

Directive Agency

OCTOBER 30, 2024

Most B2B SaaS brands underinvest in their LinkedIn ad strategy. But here’s the thing… In the past 12 months, we’ve run $25M of LinkedIn ads for some of the biggest brands in SaaS. Read on and discover the true value of original LinkedIn ads in today’s ultra-competitive B2B SaaS landscape.

Paid Content 52

Paid Content Paid Search Agency Cost per Lead Linkedin 52

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? What is the difference between Google Ads and SEO?

Paid Search Agency 114

Paid Search Agency SEO Allocation Google 114

Zoominfo

AUGUST 8, 2024

Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%. They’re also adding more enablement, training, and AI resources,” sales coach Collin Cadmus says. ZoomInfo Copilot Chat can help frontline sales teams get up to speed rapidly in a variety of scenarios.

Zoominfo 130

Zoominfo Cross-Selling Paid Search Agency Buyer Intent 130

B2B Digital Marketer

MARCH 28, 2024

In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them. Quality over Quantity: Focus on generating high-quality leads in B2B marketing, as converting even one high-ticket sale can significantly impact revenue. How to set up a robust analytics foundation for your campaigns.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Advertising Agencies 116

seo.co

OCTOBER 1, 2024

When you offer pay-per-click (PPC) ad services to your clients, like Google Ads, it takes quite a bit of time to onboard clients, manage Google Ads accounts, check analytics, and make the necessary changes to improve click through rates. The resources you’ll save can be reinvested into your business in other ways.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Management 52

Zoominfo

MARCH 31, 2024

Key Steps Ghostwrite an executive email : The sales team can tee C-level officers up for success by drafting key outreach messaging for them — an open-ended ask for help with the account becomes one more to-do on their already busy calendar, but a compelling outreach draft makes approval and sending easy. Schuck says. “If I’m not the AE.”

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Vidyard

SEPTEMBER 27, 2022

Sales enablement is the advocate, teacher, and behind-the-scenes supporter of sales teams. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Produced Videos 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Digilant

OCTOBER 17, 2024

With the 2024 holiday season fast approaching, advertisers need to make sure they’re not only present across multiple channels but also optimizing their ad mix for maximum impact. Download the eBook for a Comprehensive Strategy Looking for expert insights on finding the perfect ad mix this holiday season? Grab your copy here!

Ads 52

Ads Mobile Advertising Amazon Advertising Agencies 52

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Featured Resource: Google Ads Planning Template. One campaign and one ad group.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

Heinz Marketing

JULY 18, 2022

Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. Without this, your ad hoc marketing is doing more harm than good for your business. As a result, there is still tension between sales and marketing. Develop a sales cycle with a buyer’s journey map.

Paid Search Agency 121

Paid Search Agency Ads Planning Top of Funnel 121

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

BenchmarkONE

OCTOBER 16, 2019

Sales gurus have taken to the internet to espouse their wisdom, but sometimes their writings come off as a little preachy or out of touch. So, let’s look at a series of trainings and inspirational sales leaders that are true to their promise—their guidance can help your business find new areas of sales and success.

Training 58

Training Resources First-Mover Advantage Small Business Marketing 58

Lusha

MARCH 19, 2024

What does sports have to do with sales, aside from your office’s fantasy football league or March Madness bracket? All-star athletes and top-performing sales reps have more than a few things in common. Let’s take a look at how you can apply strategies from the sports world to up your sales game and become an MVP.

Work Management 105

Work Management Intent Signal Training Paid Search Agency 105

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. As a result, sales organizations have added enormous headcounts of SDRs and BDRs. How did we get here?

Ideal Customer Profiles 120

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 120

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Do all those website visitors and content downloads translate into sales conversations? Imagine your sales funnel as a pyramid. But what happens after that initial spark of interest?

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). Because humans almost universally dislike display ads. Not all digital ads are made the same.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Paid Search Agency 124

Paid Search Agency Ads Campaigns Account Based Marketing 124

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Thank you Crissie and the Samsung Ads team for your time and insights! Let’s dive in.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. That’s because Facebook ads are incredibly competitive. Let’s get started.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? Then, you can focus on other important tasks while your automations effortlessly convert leads into sales. Each tip is tailored specifically for online stores, so you can start winning more sales fast. That’s a lot of lost sales.

Marketing Automation Services 93

Marketing Automation Services eCommerce Marketing Automation Automation 93

Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. Humans will always be important to the sales process.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SmartBug Media

AUGUST 1, 2024

Mastering the synergy between e-commerce ads, targeted Facebook and Google ad campaigns , and a robust Black Friday marketing strategy is crucial for capturing consumer attention and driving sales. Explore our comprehensive guide to discover effective strategies for crafting standout Black Friday and Cyber Monday ads.

Paid Search Agency 59

Paid Search Agency Ads Allocation Urgency Marketing 59

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104