Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Martech

JANUARY 31, 2022

said Nirish Parsad, practice lead for privacy, identity and marketing tech at Tinuiti. If your comms strategy in 2022 is just email, that’s a lot of effort for a 20% open rate, if you’re lucky.”. If your comms strategy in 2022 is just email, that’s a lot of effort for a 20% open rate, if you’re lucky.”. “In

Contacts 88

Contacts Work Management Opt-out Lead Scoring 88

SendX

FEBRUARY 21, 2020

Best B2B Email Practices to Help You Boost Your Business #1 Personalize Your Emails There’s probably nothing more important in the world of B2B email marketing than personalizing your emails. And this requires you to experiment as much as you can with your emails (or your content or ads), to see what works for your business and what doesn’t.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Vision6

AUGUST 7, 2023

In this article, we’ll delve into email marketing segmentation strategies, how to segment email lists, and best practices to follow. In this article, we’ll delve into email marketing segmentation strategies, how to segment email lists, and best practices to follow. What is email segmentation?

Segmentation 52

Segmentation Terms and Conditions Allocation Ad Frequency 52

Act-On

OCTOBER 6, 2023

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). Defining parameters like expected volume of messages and sending frequency, as well as success measures, will help you better define expectations.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Email Segmentation Best Practices. And yet, 70% of brands fail to use them! New Subscribers.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Martech

FEBRUARY 4, 2022

Further down on the table, you’ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of falling into. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

ConvertKit

DECEMBER 3, 2019

ConvertKit maintains a system-wide delivery rate of over 99%. Later in this post, I’ll talk more about what ConvertKit does to maintain a healthy delivery rate. This means we mostly focus on open rates, click rates, and conversion rates to indicate the performance of a sender’s deliverability.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Optinmonster

DECEMBER 5, 2022

Your email list is an asset that you have complete ownership over, unlike social media or PPC ads. There are clear metrics for every step of your email funnel, such as: Open rate. Click-through rate. Conversion rate. Unsubscribe rate. Bounce rate. Opt-in Form. Why is it called an email funnel?

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Delivra

DECEMBER 20, 2018

Nonetheless, both factors–the work required and the ROI to be enjoyed –are why you should closely monitor your unsubscribe rate. Obviously, no email marketer wants to see people opting out of their list. through paid ads) who will now never convert through your list. What’s the average unsubscribe rate for email lists?

Work Management 55

Work Management Marketing Management CTR Click Rate 55

Adobe Experience Cloud Blog

APRIL 15, 2016

A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened. For example, this might be someone who hasn’t opened or clicked on any of your emails in the last two months.

Marketing Automation Services 48

Marketing Automation Services Ad Frequency Thought Leadership Marketo 48

Outbrain

MAY 9, 2021

Customers must subscribe to receive push notifications, so by opting-in to receive them, they are already choosing to engage with the brand. In order to acquire, convert, retain customers – and turn them into advocates – you need to engage them. To connect with them in an appropriate, effective and meaningful way. Focus on retention.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

Predictive Response

OCTOBER 29, 2020

Ensure that all your leads are segmented before launching any email marketing campaign This helps you deliver highly targeted and personalized content to your leads,which, in turn, can increase your conversion rate. Here's how birthday emails rate against promotional emails. So why do some email marketing campaigns fail?

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Act-On

NOVEMBER 7, 2023

Focusing only on delivery rate omits important aspects of your email program that contribute to your overall health and reputation as a sender. A holistic approach to deliverability takes more than delivery rate into account. Click Rate: Number of clicks divided by number of emails delivered. But never fear! We’ve got you.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SendX

FEBRUARY 16, 2021

By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Researchers found out that 47% of users open emails based on the subject line - that’s why it’s crucial for marketing teams to test email content and choose the most appealing subject line.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Optinmonster

APRIL 11, 2024

Plus, I’ll share the best practices to keep your email marketing campaigns landing directly in subscribers’ inboxes. Factors That Affect Email Deliverability Email List Quality Sender Reputation Email Content Email Engagement Email Deliverability Best Practices 1. Use Double Opt-Ins 3. What Is Email Deliverability?

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Litmus

JULY 20, 2021

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

CoSchedule

JANUARY 12, 2023

Draft email: Create a newsletter that follows email marketing best practices. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. “I didn’t plan to become a creator.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

Delivra

SEPTEMBER 21, 2021

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. Great examples of these types of technically-legal-but-unhealthy practices are: Giveaways. Adding them to more subscriptions than what expressly signed up to. Gated content.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

Hubspot

JUNE 7, 2012

Because of this practice, a number of companies have automatic blockers set up to limit or reject large-scale email sends coming from brand new IP addresses. This means no purchased lists or emails from people who haven't opted in allowed! It’s destructive (and we always imagine they do so with an evil laugh).

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Adobe Experience Cloud Blog

JULY 7, 2016

I’ve grouped them into the categories of evaluation, growing and profiling your list, segmentation and targeting, and email frequency: Email Marketing Evaluation. Q: Given the increasing number of email clients that download images automatically, h ow important are open rates as a metric now ? .

Email Marketing 91

Email Marketing Ad Frequency Webinar Metrics Paid Search Agency 91

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

This can include opt-in management, bounce handling, unsubscribe processing, and suppression lists, as well as higher-end services such as dedicated IP addresses and capabilities like email preview, spam checking, link validation, and delivery monitoring. Custom = The solution can at least partly support this capability with custom work.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 20, 2017

Does your automation platform track open rates for push notifications and emails? Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Automation starts with data.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

SendX

SEPTEMBER 10, 2018

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. My subscribers opted in to receive my emails and like a good samaritan I am sending valuable content to them.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

Optinmonster

APRIL 9, 2024

Abandoned cart emails have an open rate of 53.57% and can earn you $3.45 Email outperforms social media posts by 13% and social media ads by 11%. According to research: Welcome emails have an average of 91.43% open rate and a 26.9% click-through rate. I’ll also share tips on how you can correct them.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Single Grain

JUNE 12, 2019

Not only that, but using personalization and segmentation increases conversions : 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement). According to Marketing Land , push notifications: Sent between 10 am-1 pm receive a 15% click-through rate.

Click Rate 111

Click Rate Banners Segmentation Mobile Marketing 111

Digilant

APRIL 11, 2024

Transaction Data: Purchase history, amounts spent, frequency of purchases, and product preferences. Email Engagement: Open rates, click-through rates, and interaction times from emails sent to customers. In a cookieless world , the process of first-party data onboarding will take on greater importance than ever.

Work Management 52

Work Management Privacy Mobile Advertising Ideal Customer Profiles 52

Digilant

APRIL 11, 2024

Transaction Data: Purchase history, amounts spent, frequency of purchases, and product preferences. Email Engagement: Open rates, click-through rates, and interaction times from emails sent to customers. In a cookieless world , the process of first-party data onboarding will take on greater importance than ever.

Work Management 52

Work Management Privacy Mobile Advertising Ideal Customer Profiles 52

Digilant

APRIL 9, 2024

Transaction Data: Purchase history, amounts spent, frequency of purchases, and product preferences. Email Engagement: Open rates, click-through rates, and interaction times from emails sent to customers. In a cookieless world , the process of first-party data onboarding will take on greater importance than ever.

Work Management 52

Work Management Privacy Mobile Advertising Ideal Customer Profiles 52

SmartBug Media

OCTOBER 21, 2021

Best practices when creating a custom report: Start with a research question: start with a solid question to nail down that perfect report, it’ll help you remain grounded and focused. If your data doesn’t meet the requirements above: Turn to automation to manage and organize your data. more: When can you use the custom report builder?

Hubspot 52

Hubspot Top of Funnel Account Based Marketing Tips 52

SmartBug Media

SEPTEMBER 25, 2020

Or (one of my favorite ideas) consider an ungated thought leadership piece, but pair it with a conversational bot that engages the reader with questions around what they’re reading -- and leads them towards an opt-in if they’re ready. Compress images before adding them to your website; keep them under 100KB if possible.

Demand 69

Demand Industry CMS Top of Funnel B2B Thought Leadership 69

Optinmonster

MARCH 27, 2024

In this cheat sheet, I’ll share 130+ proven opt-in headline ideas to generate more leads. With your lead magnet, a high-converting opt-in form , and one of the proven opt-in headlines below, you will have no problem converting more website visitors into leads. But why lead magnets ? Let’s dive in.

Lead Scoring 96

Lead Scoring Lead Ranking Examples Sales Qualified Leads 96

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. What are the most effective techniques for building an opt-in email list?

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Valasys

JULY 16, 2019

In the long & short of it, optimizing the experiences of prospects (UX) across omnichannel, often by opting for niche-specific targeting, targeting for specific geographies including regional/local areas & radii-based targeting or geotargeting have become essential components of any B2B content strategy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40