Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views? What do you think?

PR 161

PR Social Media Paid Content Media 161

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Optinmonster

DECEMBER 21, 2023

Pre-launch marketing activities are like movie teasers. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Social media platforms like Facebook and Twitter have millions of daily users. But why stop there?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

FEBRUARY 18, 2020

It can lead to faster response times, PR crisis prevention and identification of brand advocates. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. C-suite’s names if they’re active online or an industry thought leader. What is social media monitoring?

Social Media 131

Social Media Brand Identity Branding Media 131

Webbiquity

MAY 21, 2015

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. He’s one of those guys who seems to defy the laws of time and space by being able to consistently churn out bookmark-worthy blog posts, speak at events all over the planet, write ebooks, and still engage actively and prolifically on social media.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. Participatory methods. These are unique ideas — no two are alike.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our Facebook and Twitter ads (with our ad spend and CTR). A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Brandwatch Marketing

OCTOBER 5, 2020

Unsurprisingly, this includes a huge range of activities that simply have social media in common. So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts.

Social Media 105

Social Media Social Marketing Media Planning 105

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. Participatory methods. These are unique ideas — no two are alike.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. No matter what you read, who you follow, or what you hear, you and your management team still need to be convinced that social media activity does indeed have a contribution to business growth. Twitter. .

Social Media 100

Social Media Analytics Media Viral Marketing 100

Brandpoint

JULY 24, 2018

Don’t worry about going viral – in fact, that’s a pretty unrealistic goal. There are countless studies that show the best times to post, but only you know your unique collection of followers and when they’re most active. So, what accounts should you be most active on? Not scheduling.

Social Media 96

Social Media Social Marketing Media Planning 96

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). PR bridges the gap between the customers, the media and you/your client. For example, advertising and PR work together. Think About Inbound AND Outbound PR. B2B PR can be used as an inbound marketing tool too!

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

KoMarketing Associates

MAY 1, 2014

What’s interesting about this is while our B2B buyer survey showed that a company’s social media activity didn’t have a huge impact on the buying decision, a friend or family’s social media activity does. How you are depicted as a brand is no longer just up to your PR team. 12 Most Important Ways to Build Brand Advocates.

Ad Building 120

Ad Building Brand Identity Branding POS 120

Sharpspring

FEBRUARY 3, 2022

For example, “Get more followers on our business’s Twitter page” is not a well-defined goal. The SMART version might read: “Get 1,000 more Twitter followers by the end of Q2 2022.” Is your Twitter goal going to help you drive more web traffic? Favorite Hobbies and Social Activities. This is where “relevant” comes in.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. We made an active decision to focus on cold outbound, versus friends.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

OCTOBER 20, 2010

Customer service issues can be resolved in 140 characters on Twitter. That means not trying to build a social services department that solely sets up Twitter accounts and Facebook pages for businesses. Show clients how to activate their fans, not just collect them like baseball cards. Everything happens faster now. Firefighter.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Hubspot

SEPTEMBER 15, 2020

Alternatively, you can always ask a PR, marketing, or social media manager to participate in the Q&A. The brand masterfully took advantage of the trending hashtag #FirstDayOfSummer and partnered with some rising influencers on Twitter's Periscope. Your audience will appreciate being able to put a face behind the brand.

Examples 101

Examples Ad Building Brand Identity Branding 101

Sprout Social

JANUARY 12, 2022

Actively gather and and curate user-generated content. While big-box brands can generate user-generated content by simply existing, up-and-coming brands need to actively promote their company #hashtags and customer photo campaigns. Likewise, you can’t be shy about asking people to share photos and feedback.

Word of Mouth 133

Word of Mouth Paid Content Conversion Work Management 133

Brandpoint

NOVEMBER 10, 2020

Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity. I thought that it was interesting but didn’t know how quickly it would become a part of my everyday life. Relatable, right?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Brandwatch Marketing

OCTOBER 5, 2020

Unsurprisingly, this includes a huge range of activities that simply have social media in common. So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts.

Social Media 52

Social Media Social Marketing Media Planning 52

Valasys

OCTOBER 14, 2019

The following are some of the principal ways to build online reputation management: Blogging : Businesses have to have a blog that is frequently updated with topics of interest to the buyer personas & also covers the main news & reviews resonating with the recent activities of the brands. Wrapping It Up.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Bluetext

APRIL 7, 2021

The rise of micro-influencers on Instagram, TikTok, Twitter, Clubhouse, etc. With rising competition from emerging platforms, such as the audio-only app Clubhouse, or viral sensation Tik Tok connecting niche interest communities, LinkedIn is debuting similar features to remain the mainstay for professional networks.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Depth of engagement can be measured by activity levels – how much of your content prospects view and interact with across each buying stage. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. " Ardath Albee. Ardath Albee Recommends.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Outgrow

FEBRUARY 25, 2021

These comprise the Awareness, Acquisition, Activation, Retention, Revenue, and Referral stages. Source: Twitter. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. They began sharing these blog posts on Twitter that gained heavy traction. Activation.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. In the viral sciences, it is essential for the life of the virus that there are both carriers and well as sufferers. The tertiary effect was the money.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Walker Sands

NOVEMBER 6, 2018

Change isn’t as simple as a post going viral — it takes time. Add competitors to your Pages to Watch section of insights on Facebook, create Twitter Lists and use LinkedIn’s competitor analysis tool. Twitter: 9 to 10 a.m. If you also want to post when your followers are most active, use Followerwonk to find this data.

Social Media 40

Social Media Organization Media PR 40

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? I hope to see you logged in at Facebook Success Summit! How can I help you?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Hubspot

MAY 24, 2017

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. For the users, they create UGC to express themselves and gain recognition.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

MAY 13, 2010

Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is. Twitter is for people you want to know. (I RT @jaybaer: 18 Social Media Quotes My Wife is Sick of Hearing Me Say [link] [link] Trevor Young "Activate your fans, don’t just collect them like baseball cards."

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

LeadSquared

FEBRUARY 23, 2016

You can check out our first video on viral marketing, here. We also generate leads through outbound efforts such as market research (cold-calling and cold-emailing suitable prospects), PR, physical events, etc. Focus tremendously on PR. PR is a great tool for building brand visibility on a shoestring budget.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Biznology

AUGUST 27, 2013

It includes an army of well-trained, savvy, human reviewers (10,000 as of 2007, surely legion by now), as well as us, the greater Internet, who are part of a very active social media attention economy. This will mean you’ll need to become way more strategic and need to spend more money on talent than on technology. Aloha loopholes.

Google 80

Google Social Media PR CAN-SPAM 80

Integrated B2B

FEBRUARY 19, 2013

As the recent meltdown of HMV in England demonstrated, having systems in place to prevent rogue employees from taking over social media accounts and causing a PR disaster is vital. Not all publicity is always good publicity, especially in B2B. Such a tool could alert managers to take quick and decisive action.

Social Media 40

Social Media Media B2B PR 40

Content Standard

MARCH 7, 2016

Like in the wedding scenario, using a hashtag via Twitter or Instagram can bring together many different voices over a common theme. Given the flurry of Twitter activity around big events like the Oscars, you might think brands are throwing the hashtag around left and right. Q&A Engagement. Not everyone likes you.

Social Media 40

Social Media Trends Media Brand Identity 40

Online Marketing Institute

NOVEMBER 8, 2010

A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

JUNE 10, 2016

Viral videos can be viewed in every continent across the world in a matter of hours. To uncover some potentially undiscovered viral content, check out the "rising" tab. Twitters U.K.'s The goal is to give you a sneak peak into the moments that Twitter believes will get people talking over social media. in real time.

Trends 28

Trends Content PR Viral Marketing 28

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? New YouTube video that goes viral. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117