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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. Our blog has about 4,000 RSS and email subscribers. Ultimately, they can be exponential.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Traffic generator.

PR 40
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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

The RSS feed is: [link]. Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. The next 12 to 18 months should see a large uptick in mergers and acquisition activity in the social media services industry. .” Listen Now. Find us on iTunes: [link].

Practices 168
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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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The Ultimate Guide to Press Release Distribution

Hubspot

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Press 101