nDash

OCTOBER 29, 2021

Find websites or small and local magazines where your work might appear, study them, then build your file of clips by imitating the writers that have been published in those places, pitching ideas you know something about. What is your favorite weekend activity in your area? What is your best piece of advice for new freelancers?

Enterprise Management 52

Enterprise Management Press Ideal Customer Profiles Custom Publishing 52

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. “One

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%). Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

B2B Memes

MARCH 11, 2011

Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ?

Ethics 100

Ethics Social Media Media B2B 100

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. You know how important PR is, and you’ve crafted a succinct, yet powerful, story. Don't panic.

Press 101

Press Distribution PR Public Relations 101

Biznology

DECEMBER 30, 2015

Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Schools, professional memberships and volunteer activities should also be filled out. That’s one of the values of having a large Twitter following. Sound familiar?

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

markempa

AUGUST 19, 2012

But they’re not the most important metrics – they’re this mythical ‘engagement’ that used to be called ‘brand awareness’ in the magazine and television advertising industry.”. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Convince & Convert

NOVEMBER 15, 2013

TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. They also handle blogger outreach and social press. ” via Nissan Passion Genome.

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Marketing Craftmanship

JANUARY 16, 2013

Be ruthless in your tactical assessment and focus on marketing initiatives that demonstrate a direct correlation between activity and a measurable business outcomes. Calculate the value received from the marketing activity. Schedule ongoing maintenance of the activity. White papers and case studies become quickly outdated.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Hubspot

SEPTEMBER 17, 2020

Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. The Surround Sound Strategy for Search Engine Optimization. How do you do that?

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. corporate communications, employee communications, PR, and investor communications. Are traditional media outlets dying?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. corporate communications, employee communications, PR and investor communications. Are traditional media outlets dying? Let it play out.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Convince & Convert

MAY 13, 2010

Activate your fans, don’t just collect them like baseball cards. Twitter is for people you want to know. (I Every company is its own TV station, magazine, and newspaper. " (via @jaybaer [link] [link] Laneth Sffarlenn RT @trevoryoung: "Activate your fans, don’t just collect them like baseball cards."

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

ClearVoice

APRIL 23, 2019

Post reach is the number of people who saw a post on Instagram, Twitter or Facebook. You may have noticed that sometimes when you type your own name in Google, your bylines for a digital magazine may rank higher than your own site. Private blog networks were the precursor to the hated “Instagram pod” or Twitter engagement group.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. ” Historically, marketing in tech has not been as powerful as sales and has delivered rudimentary marcom functionality with PR, fact sheets and some product support.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Twitter: @pgillin. Contact information: Paul Gillin.

Press 50

Press Peer-to-peer Amazon BtoB 50

EveryoneSocial

FEBRUARY 10, 2020

Employees all have social connections via LinkedIn, Facebook, Twitter, or wherever they may be active. commercials, magazines, newspaper, radio, etc. . But with the vast changes in company culture and the power of social, the idea of employee advocacy was born and continues to be essential. . Think billboards, T.V.

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 124

Social Media Work Management Marketing Management Media 124

BuzzSumo

APRIL 29, 2021

Our Facebook and Twitter ads (with our ad spend and CTR). On the morning of the post, at 7:00 AM EST, we sent an email to all of 200,000+ BuzzSumo users, including those who had previously signed up to the free trial but were no longer active. We built a Twitter audience using BuzzSumo’s influencer tool. The mail is below.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Hubspot

DECEMBER 22, 2015

Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. Just take a look at the following study from Havas PR UK : local newspapers took the lead for most trusted and popular local news source. You can start now.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Online Marketing Institute

JULY 31, 2012

ENews Sign-Up. --> Magazine. Digital Magazines. -->. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Marketing/Communications/PR. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

NOVEMBER 28, 2012

ENews Sign-Up. --> Magazine. Digital Magazines. -->. Raphael is Associate Editor of FOLIO: Magazine. Follow her on Twitter. FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry. Marketing/Comm/PR.

B to B 40

B to B Paid Content Social Media CMS Development 40

LeadSquared

FEBRUARY 28, 2016

My interest was always people, and while I hoped to get into HR, I landed in the world of PR, which took me to social media, and finally to making me a digital marketing trainer. The numbers be damned, just look around and see how many people actively watch TV, and you would hopefully be surprised. The Idiot Box.

Marketing Automation Services 52

Marketing Automation Services Cable Skype Cross-Selling 52

Online Marketing Institute

NOVEMBER 8, 2010

A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Buzz Marketing for Technology

OCTOBER 14, 2008

Renjith on Cybersociology Magazine - relaunch? cartoon heart on learning to listen: how pr can join the social media conversation. Blogs of this sort have an audience potentially as big as the numbers actively engaged in the conversation. Neo Magazine (Argentina, 04/05). cybersoc.com. what is this? search cybersoc.

Conversion 100

Conversion Lead Ranking Enterprise Management Blogger 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

B2B Marketing Zone Posts

MARCH 3, 2010

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 7, 2010

You can follow him on Twitter and on his blog. But what if you do not have many followers on Twitter or Facebook Fans? Whether you are checking your email, reading your favorite blogs, online magazines and websites, Facebook, LinkedIn, or Twitter, there is information everywhere. Please do not abuse your contacts.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Walker Sands

DECEMBER 6, 2022

At Walker Sands, our goal is to produce programs that embrace creativity and drive real results for our clients — whether we’re activating strategic integrated campaigns, creating compelling data reports or implementing innovative social programs. million views across Google Display, LinkedIn, Twitter, Google Search and YouTube.

Research 96

Research Social Marketing Phishing Planning 96

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. ” — PR Daily. Showcase reviews: PR Daily. ” — Cent Muruganandam.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Biznology

FEBRUARY 24, 2015

The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. It doesn’t matter. And, you need to do your best.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. And for them, using outside material is common practice in their day-to-day activities.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118