Valasys

OCTOBER 4, 2023

While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results. And AI-powered tools can be a huge help. In such scenarios, taking the help of AI-powered content distribution would be the astute thing to do.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week. Still, quality matters.

Video Marketing 86

Video Marketing B2B Marketing B2B Thought Leadership Work Management 86

Conversica

APRIL 9, 2021

It wasn’t that long ago that artificial intelligence (AI) was viewed as science fiction. Today, most people interact with an AI without even realizing it—through apps, predictive software, analytics tools, and more. In fact, AI is becoming so commonplace that it’s often invisible. What Is Conversational AI?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. In 2023, content marketing will continue to be a cornerstone of successful search marketing.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Navigate the Channel

AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. This data-driven approach empowers marketers to make informed decisions to optimize their marketing efforts.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Navigate the Channel

AUGUST 14, 2023

In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. Consideration In the consideration stage, buyers have defined their problem and are actively looking for solutions.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Salesforce Marketing Cloud

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? The answer is AI in customer service. While predictive AI is not new to customer service, generative AI has recently stepped into the spotlight. Get the insights now What is AI in customer service?

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Content Marketing Institute

OCTOBER 11, 2018

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. Read: Is Voice Search the Future of Content Marketing?

Activities 98

Activities Marketing AI Enterprise Management Paid Search Agency 98

Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. AI can be used to pinpoint patterns and trends in data, predict future behavior, and make recommendations. One of the most powerful applications of AI for data analysis is in the area of intent.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

Conversica

JUNE 24, 2021

The term artificial intelligence (AI) is a lot broader than most people realize. AI is used in our homes to help us make our personal lives easier to manage, as well as in our jobs to help us get things done. A Quick Introduction to Conversational AI. And that is exactly the power of Conversational AI.

Marketing AI 52

Marketing AI Conversion Marketing Management Act-On 52

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 209

Content Marketing Work Management Paid Search Agency Marketing Management 209

Navigate the Channel

FEBRUARY 5, 2024

Job platforms are a great way to get in front of those actively searching for jobs but not really looking for a specific position within their chosen field. These postings are far more targeted, and the person who views them may or may not be actively looking for a new position. Try it out and see how well this process works.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Navigate the Channel

JANUARY 5, 2024

In marketing, success is often determined by the ability to adapt and stay ahead of the curve. To thrive in this ever-evolving landscape, marketers must make a commitment to consistent daily actions that foster growth and fresh thinking. Staying informed allows marketers to gain valuable insights into emerging trends and technologies.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. Why Is Intent Data Important for Marketers? Read on for more ways you can use intent data as a marketer.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Huptech Web

MAY 26, 2023

Best Practices for Developing Transactional Chatbots Frequently Asked Questions (FAQs) Final Thoughts Introduction Chatbots that are intended to manage transactions between companies and customers(mainly for eCommerce stores) are known as transactional chatbots. What are the Types of Transactional Chatbots?

Marketing AI 52

Marketing AI Customer Satisfaction Enterprise Management eCommerce 52

Salesforce Marketing Cloud

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us for Dreamforce Come see how it’s all about AI at this year’s Dreamforce. Count me in Be sure to add these five activities to your list.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

MAY 11, 2024

Google is currently taking steps to adapt to the era of generative AI. Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services. The Little Angelo’s Pizzarias get the chance to compete with the Papa Johns.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Conversica

OCTOBER 27, 2022

Conversica Unveils Powerfully Human™ AI Capabilities That Transform Marketing, Sales, and Customer Success Teams and Make Bots Obsolete. the leading provider of conversation automation solutions for enterprise revenue teams, today unveils the most humanlike AI advancements available to its Conversational AI platform.

Lead Ranking 45

Lead Ranking SMS Budget Programs Blast Campaigns 45

Bluetext

DECEMBER 15, 2022

Word on the street is there is a new AI program that may mean big changes for many business models. ChatGPT, a new product launched by OpenAI, is a revolutionary API model designed to optimize artificial intelligence. But that’s what every AI company promises right? So…like a person? And that’s just the beginning.

Conversion 36

Conversion Customer Satisfaction Lead Ranking Training 36

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. However, chatbots are only as intelligent as the underlying database.”. Welcome to the next generation of B2B Chat.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Nail your value proposition.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Bluetext

MAY 5, 2023

In today’s blog post, we’ll cover how to launch your new brand into the market and how to ensure your employees are ready to be your top brand ambassadors. You’ll want to have a clear sense of the rationale behind the rebrand and how it impacts the broader narrative you want to communicate to the market. Prepare Ahead of Time.

Activities 26

Activities Tactics Brand Identity Branding 26

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClearVoice

NOVEMBER 25, 2019

Marketing tech and tools for customer support teams: If this seems like an impossible feat, don’t fret. We’ll show you how to use various marketing tech tools and solutions, including ClearVoice, for creating customer support content. These resources can include videos, how-to articles, service guides, FAQs, and more.

Paid Search Agency 66

Paid Search Agency Work Management Marketing AI Marketing Management 66

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Conversica

SEPTEMBER 2, 2020

the leader in Intelligent Virtual Assistants (IVAs) helping organizations attract, acquire and grow customers at scale, announced today it has raised a $20 million Series D funding round led by Hollyport Capital , an existing investor of Kennet Partners, Conversica’s lead Private Equity investor.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Sage Marketing

OCTOBER 17, 2023

When seeking a marketing automation tool that seamlessly integrates with Salesforce, HubSpot emerges as a top choice. However, your marketing team still requires a solution to attract, qualify, convert leads, and nurture and delight customers. A rich array of apps, integrations, and features tailored to marketers.

Hubspot 52

Hubspot Work Management Enterprise Management Marketing Automation Services 52

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClickZ

JULY 22, 2019

Good data is the lifeblood of effective marketing. We’ll examine three call data strategies that every marketer should be aware of, to inspire you to get started. We’ll examine three call data strategies that every marketer should be aware of, to inspire you to get started. Marketing starts with understanding customers.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98