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Blog: Goodbye Open Rates, Hello Link Tracking

Conversica

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

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20 Questions: Email Marketing

SendX

What does the CAN-SPAM Act say? However, you need to resist this temptation - not only do you lose credibility in the eyes of your customers, but you’re also probably not even getting quality emails. The people on these lists also don’t know who you are and don’t have any connection to your company or production.

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How to Convince Reluctant Sales People to Use Video

Vidyard

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. As mentioned above, emails that contain videos earn 3x higher response rates.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). Increase response rates.

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Virtual Prospecting with Intent Data: Fueling B2B Engagement

Only B2B

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.

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How to Convince Reluctant Sales People to Use Video

Vidyard

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. As mentioned above, sales emails that contain videos earn 3x higher response rates.

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Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. The culprit?