KoMarketing Associates

AUGUST 18, 2016

And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

JULY 20, 2016

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones?

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

Biznology

MARCH 9, 2016

Short supply can motivate us to act sooner than we would normally. The post Scarcity and what it means to online marketing appeared first on Biznology. However, it has not escaped my notice, or that of others, that few practice the principle of scarcity as skillfully as they could. Like this post? Sign up for our emails here.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

Marketing Insider Group

FEBRUARY 11, 2015

In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites content marketing quotes. “ Content Marketing is all the Marketing that’s left.

Content Marketing 100

Content Marketing Advertising Agencies Banners Content 100

KoMarketing Associates

NOVEMBER 17, 2016

Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. For content marketers, this means we’ve got to start adapting our content for natural language – and fast.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. what do you think? .”

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Mental Skills Make Better Content Writers. Tweet This!

Content Marketing 100

Content Marketing Digg Content Ethics 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Your content needs to be customer-focused. Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

nDash

DECEMBER 14, 2020

Experienced copywriter with five years of industry experience creating blogs, whitepapers, web content, sales materials, email campaigns, and social media for clients in multiple industry verticals — including infosec, telecom, software development, marketing, manufacturing, and more.”. Don’t see what you’re looking for?

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Industrial Marketing Today

JULY 25, 2011

A manufacturer of pre-engineered metal buildings has taken this popular B2C online marketing tactic and used it to help architects, contractors and commercial building owners make a more informed decision. They qualify for Federal Tax Credit as part of the American Recovery and Reinvestment Act of 2009.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Content Consulting Act-On 100

KoMarketing Associates

SEPTEMBER 5, 2017

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. When I was first working online, all my web copy was as official and business-like as I could make it. Let me tell you a story about that.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Vision6

MAY 2, 2023

We know you really want to get stuck in and make your sms marketing campaign stand-out ; but before you press send on that VIP loyalty offer or your upcoming exclusive flash sale , you might want to touch up on the SMS Marketing Laws in Australia to make sure it’s legal. How are SMS marketing laws governed in Australia?

SMS 52

SMS CAN-SPAM Opt-out Opt-in 52

Webbiquity

MARCH 17, 2017

Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. They use multiple online marketing technologies and often incorporate automation at some point. There are three basic parts to creating a sale funnel that converts sales online. The Lead Generator.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. If starting one seems overwhelming, there are plenty of online guides that can help you get started.

SEO 186

SEO Lead Ranking Lead Scoring SERP 186

Onalytica B2B

NOVEMBER 1, 2017

Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006. I also share my views on subjects related to purchasing Digital Marketing services.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Hinge Marketing

SEPTEMBER 14, 2015

Content marketing is an effective way to build your firm’s brand, demonstrate expertise and give prospects a taste of how your firm can help them. Since professional services firms are driven by expertise and relationships, content marketing is a natural fit! Content Marketing Defined.

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Content Marketing 48

Biznology

FEBRUARY 20, 2017

This is also one of the reasons why social media marketing became huge and the demand for an internet marketing director, digital strategist, content marketing manager, online community manager, social media strategist, online marketing specialist, and social media manager grew. Conclusion.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Marketing Insider Group

JULY 20, 2016

In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. […].

Lead Generation 100

Lead Generation Optimization Marketing Websites Generation 100

ClearVoice

JULY 15, 2022

Apart from their buying power and share of the world population, below are three additional reasons businesses should market to Baby Boomers. They spend a lot of time online. Marketing to boomers on social media is more profitable than ever. How to market to Baby Boomers: 9 content strategies to consider.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Integrated B2B

JUNE 12, 2013

Content marketing is becoming an increasingly important part of any successful online marketing strategy. The power of content marketing is that it allows you to reach out and connect with your online audience in an informative, entertaining and engaging way. Engage your customers online and offline.

Creativity 40

Creativity Process Content Marketing Content 40

KoMarketing Associates

SEPTEMBER 29, 2017

Of course, not every speaker was strictly marketing or sales focused, but each brought their unique perspectives on being successful in the crowded and competitive business world we live and work in today. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. “If

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

APRIL 5, 2018

For a deeper look at the data, we spoke to Grayson Kemper, Senior Content Developer at Clutch. Paid search provides help in this arena, which I believe more firms will recognize and act on over time.”. The more everything trends online, I would say chances are more firms bring on SEO companies or experts. Why or why not?

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

SendX

APRIL 22, 2021

Source : Vlada Karpovich Traditional marketing is far from your only option in the modern world. These days, if your company isn’t using content marketing as your main strategy, then you’re already behind the times. Email content marketing is considered one of the most effective online marketing strategies for businesses.

Email Marketing 221

Email Marketing Content Marketing Marketing & Strategy Content 221

B2B Marketing Traction

APRIL 30, 2014

It seems that awareness of the importance of social media and digital marketing has increased, but taking action to implement digital marketing programs with analytics and social media has not. Here are some of the IBM study recommendations for what CMOs must change in order to act on the digital marketing opportunity.

CMO 100

CMO Social Media Media Correlation 100

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. The Balancing Act. Listen Now .

Tactics 132

Tactics Cross-Selling Skype Social Media 132

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It saves 50% of time spent on commenting and getting approvals as you can work on content in real-time. Agency Analytics.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. Like Be the first to like this post.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Read more on How to Incorporate Geofencing in B2B Content Strategy.

Lead Generation 97

Lead Generation Lead Ranking Lead Scoring Generation 97

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It saves 50% of time spent on commenting and getting approvals as you can work on content in real-time. Agency Analytics.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98