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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October.

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6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it.

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Scarcity Principle: How to Create Demand Using Content Marketing

Marketing Insider Group

Scarcity marketing creates demand by playing on people’s fear of missing out or aversion to loss of a product or service. Emphasizing limited product availability, using time to create urgency, and highlighting demand with social proof are all scarcity tactics that motivate customers to act. Quick Takeaways. Low stock notices.

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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. With every piece of branded content an individual sees, they become more familiar with your brand. People share high-quality content on social media.