Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

FunnelEnvy

Many marketers turn to ROI (return on investment) to determine the profitability of a promotional campaign. It makes sense: effective marketing should achieve a healthy return on investment (ROI) and generate new revenue. Multiple touchpoints will be attributed instead of just one. .

5 Steps to Level Up Your Outbound Strategy with Intent Data

Albacross

You may have a lot of data: session duration, ICP criteria, and every touchpoint with accounts that you’ve stored in CRM. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy.

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Top 20 Marketing Terms to Know in 2020

Martech Advisor

With the introduction of new trends, techniques, and marketing disciplines, this alphabet soup keeps on getting more and more expansive. You can implement chatbots on your website, within your mobile app, or through messaging apps such as Facebook Messenger.

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Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Marketo

Sure, you can probably throw out some figures on impressions, clicks, and inquiries—but what about opportunities? On top of that, you can’t make an educated decision about whether to continue investing in that channel or increasing the budget. Focus on data that helps you look forward and data you can act on in the future. Focus on effectiveness, not efficiency. It’s tempting to focus only on “feel-good” metrics, like social followers and impressions.

What Marketers Can Expect from the Customer Data Platform Boom

Martech Advisor

Tealium's Mike Anderson weighs in on the murkiness of the CDP industry. On paper, the customer data platform (CDP) market is booming. Can it actually deliver rich and actionable information on a customer-by-customer basis? Keep Calm and (On)board a CDP.

20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Depict the Hero’s Journey. The Hero's Journey.

14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere. Other customer engagement initiatives that you can invest in: Use social networks to connect with your customers on a personal level.

Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Marketo

Sure, you can probably throw out some figures on impressions, clicks, and inquiries—but what about opportunities? On top of that, you can’t make an educated decision about whether to continue investing in that channel or increasing the budget. Focus on data that helps you look forward and data you can act on in the future. Focus on effectiveness, not efficiency. It’s tempting to focus only on “feel-good” metrics, like social followers and impressions.

Marketing Automation: Why It’s Leading the Nurture Marketing Revolution

Fathom

Read on to find out. At the core of marketing automation is the ability to automate touchpoints and tasks, especially those concerned with audience communication. At the inception of marketing automation in 1992, though, the qualities of the tool that are so appealing to modern marketers didn’t have the same impact on tool adoption. 49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without.

You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why…

Inbox Insight

Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. Originally this marketing staple gave us a flat view of the buyer’s journey, as a funnel, which was a useful analogy of how prospective customers travelled through our promotional mix in order to get to purchase. It represents the physiological stages required in order to fulfil the predetermined buyer journey.

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

While this approach worked for a long time, the buyer journey has become far more complex. . . While acquisition was, and always will be critical to the survival of any business, more emphasis needs to be placed on engagement. . . marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. . . Instead of saying “on average, a mid-sized U.S-based

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. One exciting example of AI in practice is chatbots (more on that later). Images are returned for 19% of search queries on Google.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. 10: Return on Investment (ROI). .

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Creating a Successful Recruitment Marketing Content Roadmap: An Interview with Allison Kruse of Kforce

Brandpoint

Allison Kruse is the Director of Content and Social Media at Kforce , a professional staffing and solutions firm that focuses on areas of Technology and Finance and Accounting. Meet for coffee, set up a monthly touchpoint and share editorial calendars. The buyer makes the choice.