Martech Advisor

DECEMBER 16, 2019

So, how can you use the hero’s journey to deliver amazing CX? Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Make your customer the protagonist of the story.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

PureB2B

SEPTEMBER 11, 2016

This includes marketing messages, actual product use, customer support, and other brand touchpoints. Buyer Persona. Most businesses refer to this as The Buyer's Journey. This acts as a framework to help determine whether or not a prospective customer is ready, capable, and willing to make a purchase.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

Inbox Insight

JUNE 28, 2019

The AIDA ( A wareness, I nterest, D esire and A ction) marketing model was invented in 1898 by Elias St. Originally this marketing staple gave us a flat view of the buyer’s journey, as a funnel, which was a useful analogy of how prospective customers travelled through our promotional mix in order to get to purchase.

Top of Funnel 87

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 87