Thinkers360

APRIL 7, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 36 Rosie Zilinskas, Podcast Host ~ Speaker ~ Author ~ Executive Career Coach ~ Corporate Trainer No Woman Left Behind Contact Rosie Zilinskas, Podcast Host ~ Speaker ~ Author ~ Executive Career Coach ~ Corporate Trainer Score: 38.11

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. Why personalized experiences matter to customers Personalized experience means treating every customer differently based on their unique interests and preferences, creating long-lasting connections with them.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard? 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard? 50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard? Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers?

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard? Contact Kevin Giblin Score: 32.40

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Thinkers360

FEBRUARY 23, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 35 Charles Araujo The Digital Experience Report Contact Charles Araujo Score: 32.98 Want to be on this list or know others who should be on this live and annual leaderboard? Agnis Stibe Score: 32.49

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Zoominfo

OCTOBER 19, 2021

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. New Business Builders Should Get Experience in Sales Business builders — leaders who can move a business forward — should strive to be sellers at some point early in their career.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Hubspot

FEBRUARY 4, 2021

Newsletters, podcasts, premium content, and other media have exploded in popularity for startups and scaleups looking for best practices and tech news. We started looking for potential opportunities to acquire media companies who had the talent and experience in the mediums we wanted to invest in. We can't stop there, though.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. Another question, related to your experience with both the podcast and with Paladin.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Thinkers360

FEBRUARY 2, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard? Mehmet Yildiz Score: 33.71 30 Michael Fulton Vernovis Contact Michael Fulton Score: 33.62 40 Derek Winchester #init6 Score: 32.72

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

FEBRUARY 9, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! TheDailyDisruptor Crypto Podcasts Contact Efrem Hoffman Score: 30.27 Want to be on this list or know others who should be on this live and annual leaderboard? 17 Scott Burk It’s All Analytics Contact Scott Burk Score: 30.79

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Thinkers360

JANUARY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard? Einsig Advisory Services Contact Barry Einsig Score: 30.97 50 Miguel Herranz miGUEL HERRANZ Contact Miguel Herranz Score: 30.97

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

JANUARY 26, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard? Contact Donna Peeples Score: 33.04 41 John Baldoni Baldoni Consulting LLC Contact John Baldoni Score: 33.04

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.”

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Martech

AUGUST 6, 2021

Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories. The death of the cookie will drive up customer acquisition costs significantly. Startups like iiintent.io Answer these key questions: Who is your customer? What is important to them?

Paid Search Agency 144

Paid Search Agency Ads Enterprise Management Marketing Management 144

B2B Digital Marketer

JUNE 22, 2023

Navigating the Digital Landscape for Effective Customer Acquisition In this episode of B2BDM, Eric Quanstrom delves into the intricacies of lead generation and its pivotal role in modern marketing. His experience shows in his work, and he wouldn’t have it any other way.

Lead Generation 52

Lead Generation Generation Leads Lead 52

Hubspot

MARCH 18, 2020

And, even if you're hiring for a startup or small business and only have resources for 1-2 marketing roles at the moment, it's still helpful to know the most transferrable skills that will help you hire people who can grow into new roles in the future. Acquisition Team. Head Account Manager. Content Creator. Content Media Strategist.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

nDash

OCTOBER 26, 2020

With nearly 20-years’ experience, she is a go-to for industry expertise and is regularly quoted in the media on all things HR. Area of expertise: Talent acquisition. Yuri Kruman – Corporate Employee Experience (EX) / HR Transformation consultant . “As Area of expertise: Employee experience. Hiring solutions .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. A podcast is a great way to generate demand for your business. With the steep rise in podcast success during the covid-19 pandemic, tons of companies have started podcasts to widen their reach. . It has an entire podcast network with different podcast series. LinkedIn- Refine Labs.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Outgrow

NOVEMBER 30, 2022

We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! Optimizing your customer acquisition funnel: The Dos and Don’ts. No problem, just watch the Podcast! So that’s why startups are usually smart, they know that. Building an effective marketing funnel for B2B.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! No problem, just watch the Podcast!

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. What do they talk about: All things startup focused.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Outgrow

JUNE 13, 2023

We recently interviewed Hazel Savage for our monthly podcast – ‘ Marketer of the Month ’! The Acquisition of Musiio by Soundcloud: Challenges and Impact 4. About our guest: Hazel Savage, a tech expert, guitarist, and former CEO and co-founder of Musiio, brings over 15 years of experience in the music industry.

Marketing AI 52

Marketing AI Outgrow Curation Acquisitions 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. What do they talk about: All things startup focused.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

GrowPowerful

SEPTEMBER 12, 2022

On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. Two Sides of the Fake Coin: Wannabe’s & Retirees. Going GROW.

Advertising Agencies 52

Advertising Agencies CMO Work Management Ideal Customer Profiles 52

MKT1

FEBRUARY 12, 2024

They build strategies for your startup’s specific needs and understand the value of both fuel and engine. Some think marketing is just paid acquisition. There are some ownership gray areas between product and marketing , especially at startups with self-serve and product-led growth motions.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Outgrow

FEBRUARY 25, 2021

These comprise the Awareness, Acquisition, Activation, Retention, Revenue, and Referral stages. Ads are one of the engines of growth as talked about by Eric Ries, author of The Lean Startup. Acquisition. Here are a few helpful strategies for the acquisition stage of the funnel. Podcasting. Source: Business Insider.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Dan York reports on Verizon ’s acquisition of Yahoo!, Startups are using the blockchain to protect copyright and guard against plagiarism. Kindness opens many doors online. Micro-level marketing is a big deal.

PR 80

PR Web 2.0 Blogger Public Relations 80

Content Marketing Institute

DECEMBER 22, 2017

Download this week’s PNR: This Old Marketing podcast. Of course, we encourage you to listen to the podcast to hear the whole conversation, along with a few little surprises. The entire PNR experience has been a labor of love for Robert and me – and the response from our audience has been both humbling and gratifying.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Advertisements Advertising 85

accelerate agency

APRIL 12, 2023

That means customer retention is just as important as customer acquisition, so your marketing efforts can’t afford to ignore your existing customers. If you do invest in PPC ads, you want to get as much bang for your buck as possible, keeping the customer acquisition costs low.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

Zoominfo

OCTOBER 22, 2021

This can be particularly ruinous to early stage startups. They’ll also be collaborating with your marketing departments to devise new channels for prospect outreach — for example, via an in-house webinar, podcast, or video series or through expanding your social presence.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Outgrow

JANUARY 6, 2023

We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! Johan Lievens is the podcasting host at Outgrow.co About our guest: Moe is the Marketing Data Lead at Australian unicorn startup, Canva. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog!

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52