Zoominfo

MARCH 9, 2023

Before the pandemic, the talent acquisition process was largely commoditized, with too many companies treating people more like inventory than talent. This market presents a chance for recruiters to revamp how they approach talent acquisition. What is Talent Acquisition ? How Does Talent Acquisition Fit Into Human Resources?

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. to learn how potential customers interact with your brand and products.

Paid Content 78

Paid Content Acquisitions Cost per Acquisition Marketing AI 78

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business. You should focus on acquisition.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Liveintent

OCTOBER 5, 2021

The success of every brand is intrinsically linked to reaching the right audience at the right moment in their customer journey. Think about how your customers are engaging with your brand from awareness to conversion and how you can continue to nurture those relationships. With more than 4.6 Lookalike Audiences. Building connections.

Acquisitions 114

Acquisitions Top of Funnel Lead Ranking Funnel Advertising 114

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. This is Bitly’s first acquisition, increasing the organizations’ customer base to 5 million active users. The post Bitly announces acquisition of Egoditor appeared first on MarTech. Why we care.

Acquisitions 102

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 102

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Enterprise Management 311

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 311

Stevens & Tate

MAY 1, 2024

In the competitive landscape of senior living, the significance of a well-crafted brand cannot be overstated. As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success.

Branding 87

Branding Brand Identity Word of Mouth Communities 87

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. For example, both strive to boost brand awareness and drive site traffic. Cultivate a strong employer brand Just as you research a potential candidate, job seekers thoroughly look into their potential employers.

Social Media 99

Social Media Acquisitions Media Marketing & Strategy 99

Drew Neisser

FEBRUARY 3, 2023

An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same. With wisdom from Julie Feller of U.S.

Acquisitions 52

Acquisitions Positioning Practices Effectiveness 52

Biznology

JULY 21, 2017

Considering an acquisition? Give them a branded experience and direct them to helpful content. The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? Read on for some tips! Like this post? Sign up for our emails here.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

KoMarketing Associates

DECEMBER 18, 2019

About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Nearly 38% would like to see a rise in brand awareness, and 33% want to improve the customer experience. However, 39% of the best-in-class marketers said that they have been “very successful” at reaching their top goals.

Acquisitions 157

Acquisitions Planning Lead Marketing Qualified Leads 157

Heinz Marketing

APRIL 19, 2024

Increased Lifetime Value (LTV): Retained customers are more likely to make repeat purchases, spend more per transaction, and become brand advocates, ultimately leading to a higher LTV. Marketing teams can do this by crafting engaging content that educates, entertains, and positions your brand as a trusted resource.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join Enterprise Lite to work with all of these Personal Branding influencers! Join us today !

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Liveintent

SEPTEMBER 17, 2019

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. The post Advice on Evaluating New Acquisition Channels from Top D2C Brands appeared first on LiveIntent Blog.

Acquisitions 83

Acquisitions Advertising Channels Allocation Peer-to-peer 83

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing Attribution 110

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 110

Sprout Social

JUNE 16, 2022

Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. Net result: chaos and often sloppy, uncoordinated external communications across the two brands. A social media planning framework for before, during and after mergers or acquisitions. This is a huge mistake.

Social Media 106

Social Media Acquisitions Planning Media 106

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. This is a chance to really let your brand personality shine. Score acquisition sources. And, not all acquisitions are created equal.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

ClickZ

FEBRUARY 27, 2020

Ingesting and processing all the first-party data from brands layered on top of the existing rich user data enables media partners to perform sophisticated modeling and analysis with machine learning that wasn’t possible even a few years ago. These areas—which collectively we will call Customer Acquisition 3.0—have

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Walker Sands

JANUARY 12, 2023

Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston. Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Scientific Approach: MarketJoy applies science to customer acquisition.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

Marketing Craftmanship

FEBRUARY 21, 2023

This somewhat contrarian approach to thought leadership…delivered in an editorial format that we call Branded Interviews …is the most effective way for B2B companies of all types to build brand stature, and to connect the dots between marketing and sales. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Branding Brand Identity 130

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Rebranding is a major strategic undertaking for any organization. Hybrid names (e.g.,

Enterprise Management 109

Enterprise Management Work Management Marketing Management Branding 109

Porch Group Media

MAY 4, 2021

Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. Data accuracy, understanding audience needs, and branding topped the list of omnichannel marketing campaign success factors. Customer Acquisition. Focus Spend on In-Market Shoppers. Data Quality.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. D2C brands typically have lean marketing teams with leaner budgets predominantly dedicated to rapid growth. This is when and why many D2C brands start to see a plateau in their growth.

Top of Funnel 118

Top of Funnel Branding Brand Identity Advertising Agencies 118

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. What is a brand strategy?

Webinar Metrics 156

Webinar Metrics Branding Brand Identity Marketing & Strategy 156

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Branding Brand Identity Lead Ranking 156

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Get everyone aligned on timelines.

Work Management 95

Work Management Branding Brand Identity Marketing Management 95

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Branding Brand Identity 123

Zoominfo

JUNE 6, 2022

And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important for digital recruiting. To get there, leaders need to master the three pillars of employer branding. Human resources departments typically lead the way on employer branding.

Process 130

Process Branding Brand Identity Zoominfo 130

Martech Advisor

MARCH 18, 2020

Whether seeking to attract new customers , retain past ones or provide added value to loyalists, travel brands must be able to identify customer expectations, refine their offerings and perfect the frequency and relevance of their messaging. Acquisition. Learn More: Building the Perfect Travel Site Starts with Your CMS.

Loyalty 52

Loyalty Acquisitions Branding Brand Identity 52