Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Strategy 125

SmartBug Media

MAY 19, 2020

One of the most important metrics for SaaS marketers is the ratio of the average customer lifetime value to the customer acquisition cost (LTV:CAC). In order to improve your LTV:CAC ratio, you need to focus on customer acquisition, retention, monetization, and segmentation. Plus, you’ll increase revenue from additional product usage.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Porch Group Media

AUGUST 31, 2022

If there are new sources of data and insights around movers and they spend money, you need to carve out bandwidth and budget to begin that testing process. Learn More About How Mover Marketing Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns. The important thing is to start.

First-Mover Advantage 52

First-Mover Advantage Paid Search Agency Planning Budget Programs 52

Launch Marketing

MAY 22, 2019

Whether your company needs to re-establish or re-invent its brand after experiencing a merger or acquisition , is entering a new market where it isn’t well known, or hasn’t evolved its brand along with changes in the market it currently serves, brand strategy plays a pivotal role in how you’re going to reach your target audience moving forward.

Branding 59

Branding Brand Identity Marketing & Strategy B2B 59

Hubspot

FEBRUARY 23, 2021

Nelson Chacon , principal marketing manager for YouTube at HubSpot, highlights that there's no reason to choose between two platforms if your team has the bandwidth to tackle both. AJ Beltis , a content and acquisition manager at HubSpot, mentions the high drop-off rates often seen in blog posts.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Litmus

MAY 10, 2021

Larger teams typically use more bandwidth and features, and more than one or two people need access to the tool. Email acquisition or lead generation. You need to grow your customer base , and email acquisition or lead generation efforts ensure that happens. How big is your team?

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Sprout Social

FEBRUARY 8, 2021

Acquisition and product teams can use competitor social media reports to understand which brands stand out amongst the competition, and which content and features are leading those competitors to success. Keeping a pulse on team publishing metrics can help managers manage bandwidth while also challenging their teams to grow.

Social Media 128

Social Media Media Paid Social Agency Ideal Customer Profiles 128

LeadSquared

JULY 12, 2015

The deal size is usually higher and they can afford to have higher customer acquisition costs. Software systems required to run the marketing and customer acquisition will also differ for both B2C and B2B. So we see a trend where some marketing automation firms will gravitate towards becoming a customer acquisition platform.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Trends Automation 52

Walker Sands

AUGUST 1, 2022

But if an acquisition happened today and I just need two comments from someone to just add some context, I’m less concerned about who it is as long as they have an interesting line or two to share with me quickly. You mentioned acquisitions and product launches. Acquisitions with a little lead time are really nice.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Vidyard

MARCH 5, 2021

The ability to grow your video library without being concerned about blowing through bandwidth limits. Does HR want to film recruitment videos in order to maximize talent acquisition? Taggable folders. Different levels of viewing permissions. Security Settings for “private” and “internal-only” content.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Content Standard

SEPTEMBER 27, 2021

Sustaining Acquisition Activity With content streams running on an always-on basis, your brand has fresh content in the market, driving customer acquisition 100 percent of the time. is the best way to maintain a centralized strategy while ensuring access to the flexible bandwidth you need to fuel creation at scale.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Does my team have the bandwidth and expertise to implement this new technology? Allocate resources according to the acquisition of MQLs.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

KoMarketing Associates

APRIL 14, 2016

The information companies seed online can build brand perception as a market leader; compound SEO, reach, and awareness benefits; and create a pathway for critical data acquisition mechanisms. If your startup doesn’t have the bandwidth to take on any form of content marketing, it may be time to hire a consultant for a needs assessment.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Leadspace

JANUARY 22, 2018

Then, you can analyze behavioral, acquisition, and demographic data against that information. Customer Lifetime Value (LTV) is a metric defined as the revenue a business will generate from a particular customer over the length of the relationship, considering acquisition and retention costs.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Martech Advisor

AUGUST 27, 2019

Most of us are doing a pretty good job when it comes to market, consumer and audience segmentation for the purposes of new customer acquisition and product adoption. More importantly, this same technology allows us to monitor and manage digital interactions with our most valuable marketing asset—customers we’ve already earned.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

The ABM Agency

JANUARY 15, 2021

Questions to ask to determine the total cost of content creation: How many team members do you have in-house who can create content, and do they have the bandwidth for this campaign? Do you need to hire freelance content writers and graphic designers? If so, what level of experience are you willing to pay for? .

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. You get a finite amount of your customer’s mental bandwidth to try and engage with them. One of the biggest beneficiaries of this new technology is email marketing.

Cost 48

Cost B2B Thought Leadership Bandwidth Acquisitions 48

Vidyard

MARCH 5, 2021

Does HR want to film recruitment videos in order to maximize talent acquisition? Does your sales team want to create and send prospecting videos? Does your executive team want to send internal weekly company-wide updates? Does IT want to have more security measures around your content?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Content Standard

JUNE 27, 2018

So your SEM manager will proudly show you the tables with cost per lead and cost per acquisition, all tied back to ads you’ve been running. Sure, more resources and spend gives your team more bandwidth to perform, but if the budget is cut a year later, your existing content will still drive organic traffic and engagement.

Paid Search Agency 61

Paid Search Agency Positioning Lead Scoring Lead Ranking 61

SnapApp

OCTOBER 29, 2013

Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains. We’re hearing that marketers simply don’t have the bandwidth to dedicate five hours per week to content creation. Eloqua Experience 2013 in San Fran was a blast!

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Hinge Marketing

OCTOBER 16, 2013

Social media marketing is best used for new client acquisition, recruiting, and research on your target audience. Know your bandwidth. If your subject matter experts just don’t have the bandwidth to participate in the campaign, assign writers to regularly interview the SMEs and post on their behalf.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building. Two learnings from this acquisition are: 1.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outbrain

OCTOBER 13, 2020

Traffic Sources : Leveraging traffic acquisition tactics to drive new and repeat users. These dollars should continue to grow over the next few years with the rollout of faster bandwidth, more distributed live environments, and increased video consumption. Existing Revenue Sources + RPMs : Getting the highest, most effective RPMs.

Planning 26

Planning Optimization Advertising Agencies Funnel Advertising 26

Hubspot

FEBRUARY 22, 2019

You’ll give that keyword its own budget, it’s own ads, it’s own display URL, and if you have the bandwidth, even it’s own landing page. While the process above is what has worked best for HubSpot’s paid acquisition team, the only way to know what works best for your business is to test and learn. This is the time to double down.

Hubspot 77

Hubspot Cost Google Process 77

Altitude Marketing

OCTOBER 23, 2018

We know this because in our 2018 State of B2B Marketing benchmarking study, 62% of marketing professionals said a lack of bandwidth is a leading challenge. That’s called cost per lead, or sometimes cost per acquisition.). The reality? Most companies can’t keep up. The most attractive solution for B2B firms is a hybrid model.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Adobe Experience Cloud Blog

MARCH 4, 2016

Do you have the bandwidth to learn (probably a pretty intuitive) new platform and then add that step to your content publishing process? If and when Facebook opens this feature up to brands, it will act as an extension to their customer acquisition activities for any brand, from consumer to B2B.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Hubspot

OCTOBER 15, 2019

Scott Tousley , a California-based senior team lead on thef user acquisition team, echoed this sentiment, saying he also schedules his entire workday, as well as breaks, in large blocks. Setting boundaries for yourself and having a routine schedule will help avoid those pitfalls.”. Tousley says that his first work chunk occurs from 7 a.m.

Hubspot 77

Hubspot Work Management Tips Video Marketing 77

Hubspot

FEBRUARY 2, 2016

Many nonprofits fall victim to a common marketing trap: they pour efforts into acquisition, while ignoring the leaky bucket on the other side—the fact that existing members are churning out almost as fast as they’re entering the funnel. What gives? There are many factors at play here.

Lead Nurturing 28

Lead Nurturing Digital Marketing Funnels Bandwidth Segmentation 28

Hubspot

SEPTEMBER 12, 2018

If a marketing qualified lead (MQL) goes dark at a critical point in the acquisition process, you're probably going to assume they were "kicking tires" or decided the information they had wasn't good enough to continue the conversation. Hanlon's Razor. If you decide to send emails after lunch, you can't use that time to write a blog post.

Lead Ranking 74

Lead Ranking Marketing Qualified Leads Open Rate Buyer Personas 74

Hubspot

NOVEMBER 30, 2015

What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? If you have the resources and bandwidth you should be pursuing and enhancing both of them simultaneously.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28

Hubspot

APRIL 12, 2016

And you should—if you don’t ‘think big’ with your marketing strategy, you’ll risk missing out on valuable audience acquisition and engagement opportunities. You need to double down on the channels that are right for your brand and in sync with your team’s bandwidth. You probably have big dreams for your social media strategy.

Distribution 28

Distribution Bandwidth Social Media Demographics 28

Hinge Marketing

JANUARY 18, 2022

While many digital marketing transformation projects are aimed at improving the effectiveness and efficiency of new client acquisition by responding to changes in client buying behavior , others are aimed at developing new product and services offerings, new pricing models, or improvements in the client experience. Not to worry.

Work Management 146

Work Management Marketing Management Marketing Automation Services Service 146

Hubspot

JULY 27, 2011

First, you should become familiar with some popular mobile marketing terms: Acquisition rate – the total participants who were offered to opt in on a mobile marketing campaign divided by the total audience. Bandwidth – this is a measurement of how much data can be pushed through a connection.

Mobile Marketing 28

Mobile Marketing Cost Per Thousand Planning SMS 28

Scoop.it

FEBRUARY 3, 2022

While video is an incredibly engaging medium, it’s also an expensive one, especially in terms of bandwidth. When you embed a video download to a third-party hosting service, you offset some of the bandwidth cost and help ensure your website runs smoothly even for a large number of users.

Marketing Websites 96

Marketing Websites Tips Top of Funnel Bandwidth 96

Envy

AUGUST 10, 2022

According to a 2022 Customer Acquisition and RevOps Team Benchmarks report, RevOps adoption is gaining steam. CEOs and C-level executives don’t always have the budget, bandwidth or knowhow to implement a RevOps function in their companies. RevOps strategies are the way of the future, so it’s time to get on board.

Lead Ranking 118

Lead Ranking Work Management Demand Generation Agencies Marketing & Strategy 118

Content Standard

MAY 19, 2021

It’s only a matter of time before your marketing department will have to navigate talent acquisition to work with specialized services and skills. Your internal SMEs don’t have the bandwidth to contribute their own content. Successful brand-building doesn’t happen in a vacuum.

Work Management 140

Work Management Marketing Management SME Content Marketing 140

Envy

JULY 25, 2022

According to a 2022 Customer Acquisition and RevOps Team Benchmarks report , even earlier stage companies are incorporating RevOps. It seems that savvy companies are catching on, with Gartner predicting that 75% of the highest growth companies in the world will deploy a revenue operations model by 2025.

Work Management 118

Work Management Budget Programs Business Marketing Management 118