Walker Sands

JANUARY 12, 2023

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. 5000 list of fastest-growing companies every year for the past decade.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. to measure the success of your paid advertising efforts.

Paid Content 86

Paid Content Acquisitions Cost per Acquisition Marketing AI 86

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

Advertising Agencies 122

Advertising Agencies Paid Search Agency Branding Brand Identity 122

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. Ad accounts: Likewise, they will need to gather a list of all the social media advertising accounts being used by the company and the individuals responsible for each one. Unsurprisingly, I believe this is a critical mistake.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

ClickZ

APRIL 8, 2021

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that brands need to successfully compete and win in the marketplace.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Martech

JUNE 7, 2022

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. Advertisers will be able to use these insights to create custom audiences for CTV and cross-channel campaigns.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Privacy Acquisitions 105

Martech

AUGUST 23, 2022

announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. Although there has been a steady decline, it’s still a big market for advertisers and publishers. Today, Simpli.fi The Simpli.fi

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Paid Search Agency 97

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 126

Martech

FEBRUARY 11, 2022

Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the minotaurs, satyrs and sphinxes of legend.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 112

seo.co

APRIL 19, 2023

If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. So how do successful agency owners find new SEO clients without compromising their existing workflows? Experimentation.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Martech

DECEMBER 15, 2021

This jumped out at me from a recent study by Microsoft Advertising and the agency Dentsu International: consumers put governments (51%), businesses/brands (43%) and the advertising industry (41%) ahead of themselves (36%) for accountability on who should be held most accountable for decarbonizing the way they experience advertising.

Advertising Agencies 105

Advertising Agencies Marketing Management Paid Search Agency Advertising Mediums 105

Martech

SEPTEMBER 13, 2021

TransUnion’s acquisition of Neustar makes sense, because it nicely complements Tru Optik’s assets and it gives Neustar access to a huge offline data source,” said Hugo Loriot, Partner at You & Mr Jones data company, fifty-five. widening the gap between the EMEA and U.S. martech landscape.”. Why we care.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Acquisitions Vendors 119

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

SalesGrape

NOVEMBER 19, 2023

Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA). Social media advertising also offers significant opportunities for lead generation within the pharmaceutical industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

ClickZ

FEBRUARY 9, 2023

As we navigate this evolving landscape, it is essential to remain aware of the industry’s movement towards a new standard for the appropriate and fair use of consumer data in advertising. Shock There is no denying that the digital advertising and data processing industries have undergone significant disruption in recent years.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. That’s where good SEO agencies come in. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff. Choose a niche.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Go Beyond SEO

FEBRUARY 21, 2024

Clients are more likely to trust accounting firms that rank highly in search engine results, leading to increased client acquisition. Why Choose SEO Over Paid Advertising? SEO is cost-effective: With SEO, you don’t have to pay for every click or impression like you would with paid advertising.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. If it’s unfamiliar to you, CMO as a service for startups is a model where companies outsource their marketing needs to a team or agency of experienced professionals.

Startups 52

Startups CMO Work Management Marketing Management 52

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

ClickZ

APRIL 29, 2020

For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. In just the first six months of 2019 the marketing technology industry experienced 246 mergers and acquisitions – a significant increase from the 162 in the same period a year earlier. Take consolidation.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Zoominfo

DECEMBER 23, 2021

That’s because each process has a digital funnel at its core: Marketers appeal to their target audience through various advertising, content marketing, and lead generation funnels. Sales reps engage prospects based on specific needs and requirements, then encourage them through a sales development funnel. What is the recruitment funnel?

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Vision Edge Marketing

MARCH 23, 2021

It is particularly important to develop measures and processes associated with outcomes that effectively and positively impact growth, customer acquisition, customer retention and competitiveness. This measure can help determine the effectiveness of external resources, such as agencies or other third parties. Legal produces contracts.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

LeadsRX

FEBRUARY 23, 2022

It’s why advertisers are tuning in and are willing to spend upwards of $800 million dollars to reach consumers – with little knowledge of how those ads perform when compared to advertising on other mediums. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone.

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Bionic

FEBRUARY 23, 2023

One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options. It does this by scoring and ranking all the advertising options in the context of your particular media plan. All this sounds great, right? But you’d be smart to be skeptical.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Martech

MAY 24, 2023

. “Is this person a daily user, so they can give you candid feedback; or is this the product owner, based on a specific product like Salesforce or Adobe; or is this person the leader of a category of products like advertising solutions or direct marketing channels?” Outsource elements to consultancies or agencies.

Paid Search Agency 106

Paid Search Agency Ad Building Advertising Agencies Planning 106

Martech

SEPTEMBER 14, 2021

TransUnion’s acquisition of Neustar makes sense because it nicely complements Tru Optik’s assets and it gives Neustar access to a huge offline data source,” said Hugo Loriot, Partner at You & Mr Jones data company, fifty-five. Why we care.

Demand Generation Agencies 126

Demand Generation Agencies Advertising Agencies Marketing Management Paid Search Agency 126

Liveintent

APRIL 21, 2023

LiveIntent has developed its own email reactivation technology for brands because it is one of the least expensive, most effective methods to drive acquisition for them. This helps advertisers and publishers go after the emails with the highest propensity to engage with their brand.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. regulatory requirement that Google not discriminate against its rivals in favor of its own advertising business to internal discussions revealing that a consensus on tracking cohorts (as opposed to, say, topics) has yet to be reached. Why we care. Joke of the day.

Acquisitions 111

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 111

Valasys

FEBRUARY 22, 2021

On the 16 th of February 2021, Publicis Groupe UK announced the acquisition of B2B marketing specialist agency Octopus Group. Publicis Groupe UK has bought the B2B specialist, which will be seated alongside its creative agencies in London, for an undisclosed sum.

Advertising Agencies 52

Advertising Agencies Paid Search Agency B2B Digital Marketing Funnels 52

LeadsRX

NOVEMBER 30, 2021

A mobile app developer investing in TV advertising is potentially not understanding the true value TV is providing because they are looking at current attribution data that is incomplete. The days of 99-cent apps are gone, and it’s why customer journey analytics is so important.”. For more details on LeadsRx Journey™ click here.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Drive consumer acquisition through more scalable look-a-like audiences. CPGs and third-party audiences. Enabling personalization and direct-to-consumer efforts.

Lead Ranking 102

Lead Ranking Lead Scoring Work Management Paid Search Agency 102

ClickZ

NOVEMBER 25, 2019

As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant. If you’re an online advertiser, it’s essential to understand what contextual targeting is, why it’s become so important and how you should be using it in your campaigns.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Porch Group Media

JANUARY 2, 2023

This is state-of-the-art use of CTV and quite honestly, most agencies and clients are not doing this, including the big agencies. I can add that we then add in things like email acquisition to that same audience or we add in direct mail to that same audience. And this is something this is highly progressive.

Ad Frequency 52

Ad Frequency First-Mover Advantage Campaigns Advertising Agencies 52

Porch Group Media

NOVEMBER 15, 2022

For example, we can send acquisition emails for companies on their behalf. And so these first three are all about simply not allowing those tracking pixels to fire, which means brands don’t get feedback on the email they sent, whether it’s an acquisition email or a CRM email. Todd: So the first few of them are all around email.

Privacy 52

Privacy First-Mover Advantage Paid Search Agency Advertising Agencies 52

Rain: The Growth Agency

JULY 19, 2022

By Todd Yu, Director of Digital Media, Programmatic For brands looking to increase brand awareness and customer acquisition, targeting more diverse audiences can, and should be, an integral part of their advertising strategy.

Advertising Agencies 40

Advertising Agencies Acquisitions Ad Agencies Advertisements 40