SmartBug Media

JULY 10, 2020

Kyle Jepson , HubSpot Academy ’s Sales and CRM teacher and co-creator of the Inbound Certification course. Instead, make them working meetings, where problems are identified and addressed and everyone leaves with action items. This is a framework to identify the reasons people buy your product. Kyle Jepson. Jobs to Be Done.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

Conductor

OCTOBER 20, 2020

When it comes to search, every business’ desire is to get found before their competitors. If you use an enterprise SEO platform to manage your activities, you can glean more meaningful insights into competitor keywords and findings, so you can determine the best way to adapt your strategies and investments moving forward.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

SmartBug Media

FEBRUARY 13, 2019

Thinking along these lines can help you discover which alternatives—including and going beyond your traditional competitors—your target customers are currently using to meet their needs. HubSpot Academy offers an excellent overview of identifying which “jobs to be done” your customers are actually “hiring” your SaaS product to achieve.

Planning 89

Planning Marketing Plans Product Work Management 89

KoMarketing Associates

SEPTEMBER 11, 2015

If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. Once you’ve identified key areas where your marketing strategy is working (e.g. By using traffic performance reports and conversion tracking , you can better understand user behavior to get the most out of your data.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Brandwatch Marketing

NOVEMBER 20, 2018

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. Competitors mean you are in a market worth caring about. You aren’t really learning about your competitors. – Walt Disney.

Analysis 65

Analysis Work Management Marketing Management Social Media 65

KoMarketing Associates

SEPTEMBER 27, 2017

Timing and delivery are extremely important when identifying success organically. DAMON: Client focused, process driven, constantly looking at analytics, rankings reports, & competitor data to mine opportunities for improved rankings and additional traffic. DAMON GOCHNEAUR , Partner and Founder, Aspiro Agency : . Last Words.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

Outbrain

OCTOBER 28, 2022

So there’s still plenty of potential for you to capitalize on the rest of 2022 – especially if competitors shut their campaigns down. Or enroll in Outbrain Academy to learn how to run performance campaigns on Outbrain – it’s free, and you’ll earn your Native Advertising certification, too!

Promotion 26

Promotion Top of Funnel Effectiveness Brand Identity 26

MKT1

JANUARY 11, 2024

But it almost always involves researching your audience, product, competitors, and ecosystem and connecting the dots across product, sales, and GTM. Ignition The role of product marketing is a bit ambiguous and means different things at different companies.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

DAGMAR Marketing

FEBRUARY 23, 2023

According to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), demand for plastic surgery procedures has skyrocketed as things return to normal. Unique selling proposition (USP) : A USP is a statement that explains what makes the clinic’s services different from its competitors.

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

Hubspot

JANUARY 20, 2021

Brainstorm your approach – Once you know who your competitors are, analyze their content and develop a fresh, unique approach to fit your audience. YouTube’s Creator Academy recommends these following specs for your thumbnail: 1280 x 720 pixels (16:9 ratio) with a resolution up to 2MB. Develop a content strategy.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

NOVEMBER 5, 2020

However, to truly get the wheels turning on the surround sound Strategy, it’s imperative to store and access data across time in order to track results and identify gaps and opportunities. Competitors and other third-party pages appear in Top 20 results, but don’t mention your brand.

SERP 81

SERP Marketing Automation Services Work Management Lead Scoring 81

Contify

NOVEMBER 18, 2018

We do whatever is necessary to stay updated on the changing market conditions by keeping a close watch on press announcements by competitors, fundraising by prospects, management changes at key accounts, new competing products, and macro industry trends. Instead, the team can focus on analyzing competitor and market activity.”.

Marketing AI 40

Marketing AI Paid Search Agency Work Management Marketing Management 40

Contify

APRIL 12, 2018

We do whatever is necessary to stay updated on the changing market conditions by keeping a close watch on press announcements by competitors, fundraising by prospects, management changes at key accounts, new competing products, and macro industry trends. Instead, the team can focus on analyzing competitor and market activity.”

Marketing AI 40

Marketing AI Paid Search Agency Work Management Marketing Management 40

Albacross

NOVEMBER 27, 2018

To identify your audience, use a mixture of qualitative and quantitative thinking. When you begin to dig through these answers, you’ll find the reasons that your customers purchase yours (or your competitors) products or services is more than just what lies on the surface.

Social Media 76

Social Media Ideal Customer Profiles Ad Building Brand Identity 76

seo.co

MAY 11, 2021

Take a dance academy for example. Annual reports from competitors. You might identify a large segment in the marketplace that’s ripe for the picking, but unless there’s enough buying power attached to, it won’t deliver a strong return on investment. They might have dance programs for women and dance programs for men.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Marketing Insider Group

DECEMBER 11, 2023

Is it just bad luck, or are there identifiable pitfalls? Video Source: Khan Academy Then, use tools to track these goals. High-quality, relevant content can set you apart from competitors and position your startup as a thought leader in your industry. Not to mention, more than half don’t even live to see their fifth anniversary.

Startups 287

Startups Planning Marketing & Strategy Lead Ranking 287

Outbrain

JUNE 18, 2018

Otherwise, you risk losing significant traffic to your competitors and seeing your own results degrade to areas of the SERPs that users never look at. For inspiration, check out the latest SEO training released by HubSpot Academy. The question on everyone’s lips is how to rank for that featured snippet and snap up all that traffic.

CTR 50

CTR Features Organization SERP 50

Hubspot

MAY 12, 2016

Having a distinctive, identifiable voice sharing your content is critical to communicating your school's message. Which have a voice and tone that engage and present an identifiable perspective? Want to see which keywords you (and your competitors) already rank for? Review a good cross section of your content.

Focus Group 28

Focus Group Deliverability Keywords Communities 28

Moz

DECEMBER 25, 2019

Top keywords according to Keyword Explorer: moz certification (#3, 101–500), moz seo certification (#2, 51–100), moz academy (#3, 51–100). How to Identify and Tackle Keyword Cannibalization in 2019. Find out how it performs vs previous versions of Domain Authority, competitor metrics, and more. Brian Childs, May 1st.

Domain 53

Domain Best Practices Keywords SEO 53

Hubspot

SEPTEMBER 19, 2018

Start by identifying a need or a problem and looking for a way to solve it. By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. HubSpot Academy provides free education in sales, design, marketing, and more.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77

Hubspot

JANUARY 21, 2020

To identify your content gaps, ask yourself: What are the topics my customers care about that I'm not addressing? Identify content competitors. These are your competitors — not in the typical sense, as many of them won't sell competitive products or services — but from a ranking perspective. Run a competitive analysis.

Traffic 88

Traffic Organization Lead Scoring Lead Ranking 88

Hubspot

NOVEMBER 12, 2015

Think about it: In the time that your salespeople spend digging through their inbox for bit of information about a prospect, they could be losing a sale to competitor. If you're looking to improve your analytical skills, Google offers expert lessons, tests, and community forums, all available in Analytics Academy.

Budget Programs 28

Budget Programs Work Management Marketing Management Tools 28

Hubspot

DECEMBER 4, 2023

That could mean employee turnover or sick days, new competitors (or competitors closing their doors), or even strange weather patterns. Then as you start to identify patterns, you can get increasingly granular, layering new types of data into what you’re already learning. You can start small, looking at year-over-year trends.

Forecasting 49

Forecasting Demand Terms and Conditions Marketing Management 49

Hubspot

DECEMBER 19, 2018

Through various endeavors, we managed to increase HubSpot Academy's YouTube channel subscribers by 25% in just two months -- without spending a cent. Do some monthly keyword search volume research, so you can identify a keyword that speaks to your video, has substantial search volume, and isn’t too competitive.

Youtube 75

Youtube Hubspot Lead Scoring Lead Ranking 75

Marketing Insider Group

MARCH 4, 2020

The Content Marketing Institute (CMI) conducted research that identifies common challenges that hamper enterprises from doing effective content marketing. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. 49% of the enterprises resist change, even with the rise of Agile methodology.

Enterprise Management 271

Enterprise Management Paid Search Agency Examples Advertising Agencies 271

Hubspot

OCTOBER 17, 2018

Increasing the number of certifications held by each student (HubSpot Academy). Increasing the number of certifications held by each student (HubSpot Academy). Eric Peters , a Growth Marketer, and his team released five new HubSpot Academy certification courses throughout 2016. Objective/Hypothesis. Our goal was to reach 1.5

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

LeanData

AUGUST 4, 2022

Bill Lawler , EVP Sales Global Enterprise & EMEA, Sales Impact Academy. Focus on your key success factors by analyzing “the 3 Cs,” company, customers and competitors. . Performance metrics empower you to analyze the success of your initiatives and identify areas that need continuous improvement. Determine your TAM.

Ideal Customer Profiles 98

Ideal Customer Profiles Top of Funnel Planning Enterprise Management 98

Hubspot

FEBRUARY 10, 2021

After all, the goal is to entice users to view your videos over your competitors. If you’ve created a YouTube strategy, you’ve likely identified your target audience on the platform. Once you’ve developed a schedule, identify time frames in which you’ll reassess your strategy. Use business-relevant tags. Enable embedding.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Referral Rock

OCTOBER 9, 2019

Only once your domain authority is within range of your competitors are you likely to rank for your long form focused keywords. Long-tail keywords can sometimes give you the edge over high domain authority competitors that don’t use them in their content. ” Not necessarily; other focuses are also needed.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. These tools also provide valuable insights into audience discussions about your competitors. 3… 2… 1… Blast off! Selecting partners is critical.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

JANUARY 22, 2018

Richardson’s Consultative Selling program focuses on leveraging technical excellence, identifying client needs, and articulating value. Vendor: HubSpot Academy. It encompasses everything from identifying potential buyers to developing personalized presentations. Focus: Relationships selling. Intended audience: Sales teams.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Hubspot

FEBRUARY 21, 2018

Marc Wayshak, founder of Sales Strategy Academy and author of “Game Plan Selling,” doles out a wealth of practical knowledge and tips. Must-read post: The Only Way to Sell at a Higher Price Than Your Competitors. Must-read post: How to Identify Top Sales Talent by Their Resume. Marc Wayshak's Sales Blog. Best for: Sales reps.

Sales Management 101

Sales Management Top of Funnel Work Management B2B Thought Leadership 101

Hubspot

NOVEMBER 14, 2019

Sign up for HubSpot Academy's Content Marketing Certification course to learn how to grow your business in a human and helpful way. So how can you identify the metrics you should be tracking? Next, you'll want to identify your website goals -- which KPIs are most useful for tracking progress toward these goals? Customer churn.

Word of Mouth 68

Word of Mouth Lead Ranking Paid Social Agency Click Rate 68

Hubspot

SEPTEMBER 11, 2018

But over time, SEOs have identified some of the factors they consider when ranking a page. Then, it must scan them to understand their topics and identify their keywords. Search engines use it to identify what pages to crawl and index. The process typically involves identifying terms and topics relevant to your business.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

ClearVoice

AUGUST 27, 2019

Less social shares of content compared to your competitors. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Use a tool to identify the links you need removed and perform a link removal outreach campaign. High bounce rates.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Walker Sands

JANUARY 30, 2019

Far too often I hear B2B brands say they only invest in social media efforts because their competitors are doing it, and it would be irresponsible for them to ignore the social channel. Identify the resources and tools you will need to invest in to track and meet goals. Mistake #1: Not having a clear strategy. Facebook BluePrint.

Social Media 40

Social Media Media Brand Identity Branding 40

Conductor

OCTOBER 12, 2021

To understand how it works, remember that constructive organic marketing is about having foresight in identifying customer needs and understanding what motivates them to take action. Learn more about combining your marketing efforts by taking our Academy Course on paid and organic synergy. How to Develop an Organic Marketing Strategy.

Paid Content 64

Paid Content Organization Enterprise Management Lead Scoring 64