PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rate is a measurement of how many people viewed your email for a specific campaign.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rate is a measurement of how many people viewed your email for a specific campaign.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SendX

APRIL 26, 2021

Social media has grown at an exponential rate over the last ten years. However, email marketing is still the preferred method for promotions and has a much higher conversion rate than social media - think something like 6.05% to 1.9%. Email also has a more extensive user base when segmented across age groups.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

SendX

FEBRUARY 21, 2020

2 Automate Your Campaigns With automated emails getting 119% higher click rates than broadcast emails, does it really come as a surprise that the majority of brands nowadays rely on email automation? . #2 Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? It really shouldn’t.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

SmartBug Media

JUNE 2, 2022

A/B Testing. If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? Not sure what type of subject line will get the best open rates? A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Navigate the Channel

JANUARY 3, 2024

Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts. Always segment your list(s). Segmentation allows for personalized content, increasing engagement and conversion rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. What is read rate? Not at all.

Open Rate 109

Open Rate Peer-to-peer Privacy Policies Click Rate 109

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. Relevant content is more likely to engage recipients and prompt positive interactions.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Other metrics need to be measured every month.

Email Marketing 79

Email Marketing Planning Open Rate Click Rate 79

SendX

APRIL 16, 2021

Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns. Then, when you finally do send something, they'll unsubscribe because they will think you are spamming them.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

SendX

FEBRUARY 26, 2021

Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Zoominfo

JANUARY 31, 2023

ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. What’s the difference?

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. Yes, personalization and segmentation can be done. via GIPHY Instead, it would just be called an email blast.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. Yes, personalization and segmentation can be done. via GIPHY Instead, it would just be called an email blast.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #5: Segmentation and personalization. Chapter #6: Deliverability and spam. Chapter #1: General email marketing statistics for creators. Chapter #4: Email volume and list growth. Chapter #7: Measurement and ROI. The good news?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SendX

NOVEMBER 12, 2020

Unless your prospects believe you’re genuinely interested in connecting with them and can help them prosper, you’re not likely to get your email opened. One surefire way to boost email outreach open rate is personalisation. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI !

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. So, what’s stopping you from communicating more often? To be fair, that’s a bit of a rhetorical question. But are those metrics always the best judge of success?

Click Rate 102

Click Rate Budget Programs Case Studies Open Rate 102

SendX

NOVEMBER 8, 2019

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices.

Open Rate 249

Open Rate Practices Best Practices CAN-SPAM 249

Webbiquity

OCTOBER 29, 2019

Marketing automation software enables you to effectively segment and manage large email lists. Though set-up is rather involved, once you have your lists segmented and your messages created, the sending is automatic. Email messages that actually provide value also help boost your brand awareness. Unfortunately, the world is not ideal.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? This is what happens when you don’t segment campaigns. With A/B testing, you can determine the winners after each campaign deploys.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Litmus

JUNE 29, 2021

That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. In particular, the lack of visibility around opens will be a challenge. That is to segment out Apple Mail users. How can you do that? Litmus Email Analytics.

Privacy Protection 88

Privacy Protection Privacy Open Rate Deliverability 88

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. Meditation?

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Oktopost

APRIL 14, 2021

They have very strict user policies, and if your recipients mark you as spam, they will suspend your account. . Now, let us understand the limitations you will face as an email marketer: Low deliverability and open rates . Given the ROI of 4400% , using a paid tool is totally worth it. IP reputation becomes a major challenge.

Marketing Management 105

Marketing Management Email Marketing Marketing Automation Services Deliverability 105

Vision6

NOVEMBER 2, 2023

Studies show that emails sent between 8 PM and 12 AM have higher open and click-through rates. Pro-tip: If all else fails, A/B testing can help determine the best time for your specific email campaigns. We’ve got you covered with our guide to A/B testing. Pro-tip: Be mindful of how early you send your emails out.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

SmartBug Media

NOVEMBER 4, 2022

Managing your contacts includes assigning the proper tags, segmenting your contacts into appropriate buyer groups, and regularly cleaning up your contact list (especially for contacts that are long past engaging with your brand). You can measure the success of your email list with metrics, including: Deliverability rates. Open rates.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Sage Marketing

AUGUST 21, 2023

By automating email workflows, you can deliver timely and relevant content to prospects and customers, resulting in increased engagement, improved lead nurturing, and ultimately, higher conversion rates. Next, segment your email list based on demographics, behavior, buyer personas, or lifecycle stages.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Optinmonster

JANUARY 26, 2023

We’ll cover how to improve conversion rates for each part. Ready to convert more visitors to customers? A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. Top 15 Effective Email Marketing Strategies to Try Today 1.

Email Marketing 90

Email Marketing Marketing Strategy Marketing & Strategy Work Management 90

Sharpspring

APRIL 23, 2020

Email automation tools can help you keep you in compliance with CAN-SPAM laws too. 1 Segment Your Email Lists. 1 Segment Your Email Lists. The first and most crucial step to email marketing automation is segmentation. The statistics regarding the effectiveness of email segmentation speak for themselves.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

ClearVoice

JANUARY 27, 2020

A/B testing. Customer segmentation. Check email spam scores. One feature that has proven useful to marketers is the ability to check an email spam score prior to scheduling an email. The spam score feature uses AI to analyze the content of each marketing email message. Click To Tweet. Reduce operations costs.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

SendX

JANUARY 5, 2020

Idea # 02: Use lead magnets A common approach to build an email list is to offer your customers something in return– by branching out, you’re only opening up more avenues to collect email IDs. Source: [link] In simple terms, an email list is a collection of emails collected through a form or sign-up area on a blog or a website. Tap into them!

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Stevens & Tate

SEPTEMBER 6, 2021

Investing additional time into writing a good subject line increases your open email rates. For most marketing professionals, this has been observed to increase open rates. To solve this problem, segment the list based on past experiences and observations of consumer behavior. A/B testing.

Tips 72

Tips Lock-In Blast Campaigns CAN-SPAM 72

Zoominfo

MARCH 6, 2017

Create Targeted Lists No matter how many articles are written about the effectiveness of highly segmented campaigns, companies are still sending batch and blast email campaigns to every person in their contact list. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ).

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

RDIGS

JUNE 5, 2023

Segment Your Subscribers You have probably heard the word “subscriber segmentation.” Of course, I was aware that B2B initiatives required a different approach than my typical consumer outreach, so I made the necessary tweaks. What is B2B email marketing? B2B email marketing is a tactic for promoting products or services.

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Litmus

DECEMBER 7, 2022

By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. Through AMP email, users will be able to complete tasks usually reserved for a landing page or an app. I think the role of email will start to change as AMP email becomes more widely adopted.

Email Marketing 90

Email Marketing Trends Planning Paid Search Agency 90