Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. It’s not a one-time setup-and-forget deal. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 203

SEO Lead Scoring Lead Ranking SERP 203

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. But, you’ve come to the right place. Armed with the latest insights, the most effective strategies, and a deep understanding of the digital landscape, we’re sharing our knowledge and expertise with

Social Media 218

Social Media Social Marketing Planning Media 218

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? Let’s take a look at Intermedia, a unified communications company, as an example: Over the past 4 years, we have had the pleasure of working closely with Intermedia and helping them implement inbound marketing best practices: Creating an updated annual strategy that aligns with their business goals Publishing 2 new weekly blog posts Building a link strategy through guest posts Hosting and publishing sales and executive team webinars and

Advertising Agencies 228

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 228

Marketing Insider Group

MARCH 1, 2023

Artificial intelligence (AI) has changed how we create and consume content. While most people equate generative AI with ChatGPT, it can create everything from text to images, and even music. Exciting as that may be, there’s some anxiety that using generative AI without human intervention could lead to unintended consequences. To explore this concern, let’s look at how to make sure the output from generative AI is more human.

Marketing AI 294

Marketing AI Generation Content Classified Ads 294

Marketing Insider Group

JANUARY 23, 2023

Your website’s content experience drives revenue growth – if it’s full of high quality content. Consistently sharing blog posts and videos may seem like a straightforward task, but it actually takes a lot of strategic planning. In fact, 65% of professional marketers agree that it’s difficult to consistently create engaging content. But there’s a trick to creating a content experience that promotes revenue growth: develop a content marketing strategy tailored to satisfy the needs of your target a

B2B Thought Leadership 271

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 271

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of.

Multi-Channel 221

Multi-Channel Advertising Channels Work Management Marketing Management 221

Marketing Insider Group

JANUARY 17, 2023

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Marketing Insider Group

DECEMBER 6, 2022

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio , gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic within your local community.

Paid Content 311

Paid Content Small Business Marketing Communities Paid Social Agency 311

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We spend our time getting informed and also looking to be entertained.

ROI 315

ROI Content Marketing Digital Asset Management Business 315

Marketing Insider Group

DECEMBER 5, 2022

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals.

Traffic 299

Traffic Copywriting Click Rate Trigger Marketing 299

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI).

Marketing Websites 281

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 281

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 320

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 320

Marketing Insider Group

JANUARY 3, 2022

Enterprise SEO is finally getting the attention it deserves. For a long time, the world’s biggest companies kept their ad spends high and stayed somewhat stuck in the Mad-Men era of traditional ad campaigns. Thanks to their already-established huge brand presences, in many cases this continued to work just fine. For a while, anyway. There’s no denying that today every brand — no matter how big — needs to get on board with content marketing and, more specifically, a strong enterprise SEO strategy

Enterprise Management 235

Enterprise Management SEO Lead Scoring Lead Ranking 235

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Marketing Insider Group

OCTOBER 27, 2021

At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment.

Sales Management 343

Sales Management Conversion Ad Building Marketing & Strategy 343

Marketing Insider Group

OCTOBER 4, 2021

Remember the old fashion “News” paper. Do you know why it was called that? N oteworthy. E ntertainment. W eather. S ports. (NEWS! Maybe this was news to you?). Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage of politics, business, local news, sports and weather on whatever digital news publication you read or watch today.

Content 312

Content Keywords Intent Planning 312

Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Our guess? The complexity of the process gets in the way.

Pricing 359

Pricing Price B2B Buyer Personas 359

Marketing Insider Group

JUNE 21, 2021

You feel confident that your brand is a leader in your industry. A great way to showcase that knowledge and expertise is with an “ultimate guide.” . Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one place. The key for you is to present your know-how in the right format and with the right information.

Thought Leadership 266

Thought Leadership Long Tail Marketing Marketing Management Statistics 266

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand.

Personalization 300

Personalization Branding Brand Identity Custom Publishing 300

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers.

Work Management 278

Work Management B2B Marketing Marketing Management Budget Programs 278

Marketing Insider Group

APRIL 7, 2021

Does standing out online against competitors feel like a game of cat and mouse? They publish an interesting guide – you rush to publish something similar with slight changes. They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence. Their thought leader publishes an opinion piece in a big-name guest blog – you gather a list of pitches for that guest blog site.

Differentiation 322

Differentiation Top of Funnel B2B Thought Leadership Work Management 322

Marketing Insider Group

MARCH 7, 2021

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes sure to display your information, including your address and map location, whenever it’s available.

Google 360

Google Business Lead Scoring Lead Ranking 360

Marketing Insider Group

MARCH 8, 2021

Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. WordPress (Here’s the live link for the interactive map.). Run a search for your target keyword and you’ll see that you’re competing with millions or billions of results: Google.

Practices 363

Practices Webinar Metrics Top of Funnel Marketing & Strategy 363

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan.

Marketing Budget Creation 331

Marketing Budget Creation Marketing Budget Planning Budget Programs 331

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Paid Search Agency 280

Paid Search Agency Content Marketing Planning Budget Programs 280

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.

Paid Search Agency 361

Paid Search Agency Paid Content Search Marketing Top of Funnel 361

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing.

Thought Leadership 315

Thought Leadership Enterprise Management Work Management Marketing Management 315

Marketing Insider Group

SEPTEMBER 28, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. Easy and done. . However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your customer’s fingertips.

Top of Funnel 360

Top of Funnel Buyer's Journey Conversion Ad Building 360

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers.

Thought Leadership 203

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 203

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. And this is where customer segmentation comes into play.

Segmentation 267

Segmentation Allocation Business Demand Generation Agencies 267

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending.

Traffic 284

Traffic Cost Per Click Organization Lead Scoring 284

Marketing Insider Group

AUGUST 13, 2020

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them.

Ideal Customer Profiles 284

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 284

Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country.

Marketing Agencies 2 319

Marketing Agencies 2 Advertising Agencies Paid Search Agency Marketing Agencies 1 319

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX).

Account Based Marketing 326

Account Based Marketing ABM Work Management Marketing Management 326

Marketing Insider Group

JUNE 30, 2020

Surf’s up. But are you ready to ride the wave? Many marketers struggle to attract more visitors to their website that are relevant and engaged. But we’ve found uncovered a new way to tap into the powerful forces of human nature. Turns out, going with the flow is easier and more effective. There are some effective techniques you can use to increase blog traffic.

Traffic 314

Traffic Terms and Conditions Custom Publishing B2B Thought Leadership 314

Marketing Insider Group

JUNE 30, 2020

As the teams we coach mature in their use of Agile practices, they begin to notice an improvement in how they communicate with adjacent departments and teams. For marketers, that is most often reflected in a sense of increased alignment with Sales, a typical internal stakeholder and a main source of external requests for marketers. Better communication and the ability to work towards common goals in a harmonious way is strengthened even further if the Sales department has also adopted Agile ways

Enterprise Management 197

Enterprise Management Work Management Planning Marketing Management 197