Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. You can use that intel to help you build a content calendar for the year.

Trends 261

Trends Marketing AI Lead Scoring Lead Ranking 261

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi Ledergor is the Chief Evangelist at Gong, an AI-powered revenue intelligence platform built for sales teams.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions. Sell Smarter.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Here are eight B2B marketing strategies that can make a big difference today.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 120

Marketing AI Work Management Effectiveness B2B Marketing 120

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing.

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144

Velocity Partners

JUNE 7, 2024

Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here.

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Webbiquity

JANUARY 19, 2021

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. And, most importantly, why do you need to know? Which is why it’s called “big data.”.

Marketing AI 286

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 286

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively. Case studies take testimonials a step further.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

The Point

APRIL 19, 2023

There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. If you’re aiming at the wrong companies, not even the best content or creative will save you. If you’re aiming at the wrong companies, not even the best content or creative will save you.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Marketri

JUNE 4, 2024

That, in a nutshell, is the compelling difference between SEO (the old tried-and-true) and AIO (which is about to turn digital marketing on its head). Thanks to the explosion of generative AI, there are new and easier ways for your B2B buyers to get credible information along their journey to find a solution to their challenges.

AIO 62

AIO Marketing AI Lead Ranking B2B 62

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 331

Marketing Analytics Tools Content Marketing Work Management Marketing Management 331

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. We are in this unique position as a company, with an offering to really fuel that.” just downloaded a ZoomInfo platform datasheet.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Tactics 99

Only B2B

JUNE 5, 2024

Two distinct yet powerful approaches, when combined effectively- can create a winning marketing strategy. What’s Account Based Marketing? Account-Based Marketing (ABM) is a highly focused approach where marketing and sales teams collaborate to target high-value accounts rather than a broad market.

Account Based Marketing 71

Account Based Marketing Demand Generation Agencies Demand Generation Demand 71

Inbox Insight

NOVEMBER 15, 2021

If it’s not – here’s why it should be…. Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Reading time: 3 minutes.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Binary Demand

JULY 26, 2023

Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! In the realm of B2B, data refer to pertinent information concerning other businesses. Its main purpose is to act as a catalyst for marketing initiatives and novel sales strategies.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

SalesIntel

MARCH 14, 2023

One of the biggest challenges in B2B sales is to identify the right prospects. Segmenting your audience makes it much easier to create relevant content that is used to convert prospects into leads and customers. As the old marketing saying goes, “if you target everyone, you target no one.” What Is Firmographic Data?

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Contently

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, what are the most effective ways to get the research you need?

Research 206

Research Paid Search Agency Companies Marketing Budget 206

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

Analytics 52

Analytics Personalization Automation Case Studies 52

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. The Evolving Content Universe “Content is changing.”

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. But how do you figure out what your consumers want or need? This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Envy

JUNE 29, 2022

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. In this post, we’ll cover the 10 best AI blogs B2B marketers need to know in 2022.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Heinz Marketing

OCTOBER 13, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. Intent data is specifically an individual’s web content consumption. Types of Intent Data.

Intent Data 126

Intent Data Intent Top of Funnel Marketing Automation Services 126

Exo B2B

MAY 8, 2024

The B2B marketing landscape is, by its very nature, competitive. However, this approach can often mask an essential component of long-term success: B2B brand building. Let’s take a look at why it’s vital for B2B companies to rebalance their strategies. Differentiation in a saturated market.

Ad Building 52

Ad Building Brand Identity Branding B2B 52

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Re-evaluate Your Marketing Strategy.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. What is AI analytics?

Analytics 107

Analytics Enterprise Management Work Management Business 107

Pam Didner

MAY 7, 2021

Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you. Why is a human intelligent? AI is everywhere…. That’s AI at work.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The most effective and efficient way is account-based marketing or ABM. Plenty of three-letter acronyms are related to this marketing approach.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing ABM SME 91

Top Rank Marketing

AUGUST 7, 2023

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Humans build trust and nurture relationships. Some 69 percent of U.S.

Marketing AI 89

Marketing AI Automation Best Practices B2B 89