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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

The US artificial intelligence market is expected to reach almost $600 billion by 2027. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. What Are 2023’s Biggest Marketing Challenges?

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

QuanticMind

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Test Your Digital Advertising Knowledge! Show off your marketing chops with our question of the week.

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15 cutting-edge tools every B2B marketer should know

Martech

Widely used by publishers and event organizers, it will work well in tech and industrial categories. Also works for editing podcasts, and includes screen recording, clip creation and transcription. trillion in 2021 to $3 trillion by 2027. A new secret weapon for lead qualification, too.

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How to Use AI to Meet Your ESG Goals Faster

Salesforce Marketing Cloud

billion in 2023 to nearly $65 billion in 2027. This technology helps generate answers to questions in framework-specific report builders and save report preparers time and resources. Teams that work in silos often don’t have the knowledge of what your sustainability team does. Lastly, ESG is good for the brand.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? billion by 2027. Let’s dive in!

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? billion by 2027. Let’s dive in!