Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. What are some other resources available to learn more about Education? To access resources on Education from our members, simply Sign Up for Thinkers360 and visit our Content menu.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Ranking 129

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. Is 2024 about doing more of the same? We must rethink what it means to be effective in marketing. Get MarTech!

Efficiency 135

Efficiency Ideal Customer Profiles B2B Marketing Planning 135

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! If you want to be on the forefront of email innovation this year, you’ll want to advocate for getting some expert resources on your email team.

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Sprout Social

SEPTEMBER 12, 2023

Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year. Download The CMO’s Social Marketing Agenda for 2024 The post The CMO’s social media marketing agenda for 2024 appeared first on Sprout Social.

Social Media 121

Social Media Social Marketing Media CMO 121

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. What are some other resources available to learn more about Business Continuity? To access resources on Business Continuity from our members, simply Sign Up for Thinkers360 and visit our Content menu.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 126

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Here in 2024, content marketers should feel confident. Overall, marketers seem to be taking a more conservative wait-and-see approach to their channels of choice in 2024.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

SmartBug Media

APRIL 12, 2024

March 2024 AI Assistant for Engagement, Website Visits, and Lead Generation Ads *available to all Hubs and Tiers HubSpot Update Details HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Martech

FEBRUARY 7, 2024

Of course, not every business has the time, resources, or expertise to design and optimize their AI-based tech stack, which is why it’s become so much more helpful for businesses to run on more comprehensive platforms. The post Why integrations will be critical to AI in 2024 appeared first on MarTech. Build or buy?

Marketing AI 130

Marketing AI Hubspot Lock-In Marketing Management 130

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

B2B Marketing Directions

JANUARY 7, 2024

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. If you’re seeing changes in your content performance, here’s what you need to know.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. What are some other resources available to learn more about Legal & IP? To access resources on Legal & IP from our members, simply Sign Up for Thinkers360 and visit our Content menu.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 105

Sprout Social

JANUARY 29, 2024

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. When allocating resources, think beyond the constraints of “best practices” and go where the white space for your brand is. The post How social media network fragmentation will impact your 2024 strategy appeared first on Sprout Social.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 4 Dr. What are some other resources available to learn more about Health & Safety? com The post Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 first appeared on Thinkers360.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 79

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. What are some other resources available to learn more about diversity and inclusion? Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Convince & Convert

DECEMBER 15, 2023

Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies. Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality.

Social Media 157

Social Media SEO Cost Per Click Media 157

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. What are some other resources available to learn more about Security? To access resources on Security from our members, simply Sign Up for Thinkers360 and visit our Content menu.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 103

Social Media Work Management Marketing Management Media 103

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters.

Design 94

Design Trends Marketing Websites B2B 94

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. What are some other resources available to learn more about Supply Chain? To access resources on Supply Chain from our members, simply Sign Up for Thinkers360 and visit our Content menu.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. The post 2024 Partner Predictions with Samsung Ads appeared first on Digilant. Let’s dive in.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. If current patterns hold true, we expect demand to double in 2024. Preparing for a Successful 2024 We all know how important B2B content is. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

FEBRUARY 7, 2024

TikTok’s Commercial Musical Library is a resource for adding music to your video. The post TikTok Promotion: Boost your visibility in 2024 appeared first on Sprout Social. Have a creator or business account ( Government, Politician and Political Party Accounts (GPPPAs) are not eligible to use Promote.)

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

ClearVoice

SEPTEMBER 22, 2023

5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024. Get some inspiration from these 100 blog content ideas for your 2024 calendar. Your content should also inform readers that you adhere to legal requirements and standard regulations.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

HG Data

SEPTEMBER 26, 2023

Download the free report for the complete 2024 ERP market share forecast HG has identified 1.4M businesses spending $183B on Enterprise Resource Planning (ERP) systems over the next 12 months. Enterprise resource planning (ERP) systems are one of the stickiest IT products that any company will purchase in its lifetime.

Marketing Report 52

Marketing Report Trends Planning Forecasting 52

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. This resource should include detailed FAQs, how-to guides, tutorials, and case studies.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62