Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Customers can now find products more easily, thanks to natural language processing that interprets queries and returns relevant results considering synonyms, alternative spellings, typos, and more.

Features 114

Features API Customer Satisfaction User-Generated Content 114

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Congratulations to all our Retail influencers who participated!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 124

Enterprise Management Work Management Marketing Management SMB 124

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 112

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 112

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Follow relevant hashtags to monitor conversations and discover content ideas.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Efficiency 135

Efficiency Ideal Customer Profiles B2B Marketing Planning 135

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. Empower your people – and your processes – to move faster Nothing kills relevance faster than an approval process that can take days (or weeks!) In 2024, it’s time to truly know your audience by tapping into data.

Rules 151

Rules Planning Brand Identity Branding 151

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging.

Planning 134

Planning Marketing AI Enterprise Management Work Management 134

Sprout Social

SEPTEMBER 12, 2023

Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department— across an entire business. Download The CMO’s Social Marketing Agenda for 2024 The post The CMO’s social media marketing agenda for 2024 appeared first on Sprout Social.

Social Media 121

Social Media Social Marketing Media CMO 121

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Content marketing continues to be relevant One main component of the modern B2B marketplace is the preference for self-service. Here in 2024, content marketers should feel confident.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Martech

FEBRUARY 1, 2024

It works to Google’s benefit and the brand’s benefit to improve the experience for subscribers, and the effect would be diluted with mass adoption from brands whose offerings aren’t that relevant. Anyone who puts annotations into play in 2024 will still be a relatively early adopter, so take advantage of your window while it’s open.

Email Marketing 119

Email Marketing Google Click Rate Marketing & Strategy 119

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. AI-generated logos often miss the mark on originality and relevance, failing to capture the essence of your brand. A well-crafted logo isn’t just a passing marketing trend.

Design 91

Design Trends Loyalty Impressions 91

SocialPilot

JANUARY 4, 2024

These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. Here’s the deal: they’re not just dates on a calendar.

Social Media 98

Social Media Media Planning Social Marketing 98

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Here’s the thing— hashtags exist to help social media platforms find the most relevant content pieces for their audience. You have to use social listening to find the most relevant hashtags for your audience.

Social Media 157

Social Media SEO Cost Per Click Media 157

Webbiquity

JANUARY 18, 2024

Tailor Your Messages to Meet Specific Needs Whatever the purpose of your cold email, you should segment the audience based on industry, company size, job title, and other relevant criteria. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Know others who should be on our leaderboards?

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

SocialPilot

JANUARY 5, 2024

Are hashtags still relevant in 2024? Yes, social media hashtags are still relevant to spike up engagement with your audience as they help your brand stand out from the clutter on social media. The kit contains: Hashtag Calendar – A social media calendar filled with trending hashtags and content ideas for each day of 2024.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? 2024 will be all about innovation, authenticity, and connectivity in marketing.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. How can we ensure our content is personalized and relevant to each recipient? The post How to automate and personalize your content in 2024 appeared first on Seismic.

Automation 105

Automation Personalization Allocation Marketing Management 105

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. Read on to learn more about what this means and how it impacts your SEO content strategy.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024. Get MarTech!

Marketing AI 107

Marketing AI Advertisements Advertising Trends 107

Sprout Social

JANUARY 29, 2024

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Diversifying your network strategy You know which networks are considered most relevant to your industry. Make 2024 the year of standing out instead of blending in, and become the recognizable brand on social you know you can be.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

B2B Marketing Directions

JANUARY 7, 2024

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. 3 Julie Savarino Contact Julie Savarino Score: 77.19

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Adding hashtags to your page helps it pop up in relevant search results. Help your posts rank for relevant keywords by sprinkling in carefully selected hashtags.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Know others who should be on our leaderboards?

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Know others who should be on our leaderboards?

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Tailoring messages and promotions to specific audience segments enhances relevance and engagement.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62