SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? It begs the question.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. As third-party tracking cookies fade out and paid media rates rise, organic SEO is an increasing priority for marketing leaders who want to foster long-term growth with limited budgets.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

FMG Suite

APRIL 25, 2024

As 2024 approaches, several marketing ideas come to mind, and one theme woven through them is the power of brand: Yours should convey the genuine care you have for your clients. Do you say, “I create comprehensive financial plans”? You should develop a monthly plan for each of these categories and stick to them.

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

Martech

DECEMBER 20, 2023

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. He interviews different CMOs from various industries and explores their thought processes and motivations.

Marketing AI 102

Marketing AI Ethics Planning Paid Search Agency 102

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? 2024 will be all about innovation, authenticity, and connectivity in marketing.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 97

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies. Get MarTech! In your inbox.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Using natural language processing and integrate AI chatbots into your Customer Relationship Management (CRM) system.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? They are well-equipped to challenge the status quo and offer innovative solutions to the planning process.

Planning 109

Planning Process Enterprise Management Lead Scoring 109

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Incorporating AI into Your Marketing Explore the various AI platforms to incorporate AI in your B2B marketing plan successfully.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Facebook 96

Facebook Digital Asset Management Tools Branding 96

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. In the fast-paced digital age, AI-powered tools and automation will play a significant role in streamlining PR processes. From media monitoring and analysis to content planning and distribution, AI can enhance professionals’ work.

PR 62

PR Forecasting Campaigns Analysis 62

Televerde

APRIL 30, 2024

It may feel like it’s easier than ever to find and connect with people in the digital age, but for businesses looking for high-potential clients, the process requires a structured approach. Utilizing a variety of channels such as website forms, social media, and email sign-ups, broadens the scope of potential contacts.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. Social media is the new hot spot for online search.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. The sales process, in particular, is undergoing a transformative shift. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. Fashion and specialty retailers have a big opportunity to grow in 2024 by being strategic about product discovery.

Customer Surveys 74

Customer Surveys eCommerce Enterprise Management Work Management 74

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

The Marketing Blender

DECEMBER 20, 2023

Now, research suggests they are 80-85% through their decision-making process before human interaction. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up. Email marketing, for instance, can backfire when used for cold lead generation without thoughtful planning.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? Now, research suggests they are 80-85% through their decision-making process before human interaction. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Optinmonster

JANUARY 14, 2024

In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. 50% of bloggers now utilize AI tools to enhance their content creation process.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Advancements in data storage and processing led to a massive increase in available data, fueling AI’s learning capabilities. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 38

Forecasting Paid Content Marketing AI Allocation 38

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Many demand generation tools offer data accuracy, which makes strategy planning better. The problem isn’t so much the lack of ideas but having the resources to realize them.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

DivvyHQ

DECEMBER 14, 2023

With so much in flux in the marketing world, prepping for 2024 probably has you feeling overwhelmed. But with the right systems, content calendars, and automation, you can streamline your agency's production processes and get organized.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Planning 75

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. Fashion and specialty retailers have a big opportunity to grow in 2024 by being strategic about product discovery. The post Survey: What’s top of mind for large retailers in 2024?

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

FMG Suite

MARCH 1, 2024

This is going to be a hub of business information about you, containing your hours, description, website and social media links, and reviews. Such people are also likely going to be thinking about financial planning as a key element of their goals. The post 5 Top Lead-Generation Strategies For 2024 appeared first on FMG.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

sagefrog

NOVEMBER 8, 2023

You need to know precisely how to best position your products and services in the upcoming year—and now is the time to evaluate your current methods and look ahead to 2024 to stay ahead of the curve. This method builds direct connections and trust with healthcare business leaders and can expedite your sales process.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

SalesIntel

APRIL 24, 2024

Launching a product requires careful planning, market research, and strategic execution. These tools help streamline processes, target the right audience, and maximize your chances of success. At the same time, social media management tools help manage multiple social media accounts, schedule posts, and track engagement.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

B2B Marketing Exchange

NOVEMBER 21, 2023

coming this February 26-28, 2024). As the organizers of this event, we recognize that it’s our duty to unveil some behind-the-scenes details and offer insights into the planning process at every stage. The post Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak! There will be between four and eight 2.5-hour

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start? What exactly is a SMART goal?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. The challenges we encountered can shape those plans and provide a solid foundation for seizing the opportunities that lie ahead. LinkedIn is still the quintessential B2B social media platform.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

B2BMarketing.net

MARCH 12, 2024

In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? Perhaps they will, but this latest Trend Tracker report suggests that they certainly won’t be at the absolute forefront of marketers’ plans this year. expecting it to decrease.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94