Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores.

eCommerce 110

eCommerce Enterprise Management Paid Search Agency Marketing Management 110

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 140

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 140

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We

Email Marketing 121

Email Marketing Marketing AI Enterprise Management Work Management 121

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Influencer campaigns will need to demonstrate direct contributions to sales, beyond just raising brand awareness.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more.

B2B Marketing 137

B2B Marketing Enterprise Management B2B Work Management 137

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. In this case, it’s a snake.

Ad Building 114

Ad Building Branding Brand Identity Tips 114

Martech

DECEMBER 13, 2023

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. You would think that these brands, all household names, would have their collective act together, but it’s not always that way. Mastery of that practice will be instrumental for success in 2024.

Enterprise Management 115

Enterprise Management Work Management Marketing Management SMB 115

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Take a look: 6.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 103

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 103

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Sprout Social

JANUARY 29, 2024

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. That’s a lot of people in a market with a lot of big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust. Get calls from sales reps. Receive email after email.

Paid Search Agency 108

Paid Search Agency Classified Ads Advertising Agencies Work Management 108

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. Get MarTech! In your inbox.

Marketing AI 99

Marketing AI Ethics Planning Paid Search Agency 99

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? While synthetic influencers offer brand consistency, the true game-changer lies in large language models like ChatGPT. AI Insight #1 — Christopher S.

Marketing AI 111

Marketing AI B2B Marketing Enterprise Management Marketing Management 111

FMG Suite

APRIL 25, 2024

As 2024 approaches, several marketing ideas come to mind, and one theme woven through them is the power of brand: Yours should convey the genuine care you have for your clients. If that’s the case, how will you improve your chances of capturing the well-publicized “great wealth transfer”? As it happens, it plays a big one.

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

illumin

FEBRUARY 12, 2024

million to the Kansas City Chiefs brand and the NFL. Many brands sought to capitalize on the brand power of Taylor Swift by including references to her work and songs in their campaigns, similar to how State Farm did earlier in the NFL season when it sat Jake from State Farm beside Swift in her box. And were you right?

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Easily leverage your collected data to develop relatable stories around real-life cases, rising industry trends, and legal precedents.

Rules 91

Rules Storytelling Content Distribution 91

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. In most cases, employers can expect to spend $100 to $200 total in ads to find a few candidates for an open job position. Employer Branding: Building a strong employer brand is crucial in attracting top talent.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. year over year (respectively).

Customer Surveys 74

Customer Surveys eCommerce Enterprise Management Work Management 74

B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. For an even greater sneak peek into #B2BMX 2024, read the full article here. This year’s event, which takes place in Scottsdale, Ariz.,

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

DealSignal

FEBRUARY 20, 2024

The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Content Personalization In 2024, personalization is the key to attracting and retaining customers. Create engaging video content to convey your brand’s message, showcase products, and connect with your audience.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

B2B Marketing Exchange

OCTOBER 6, 2023

Find your B2B North Star at the 2024 B2B Marketing Exchange. The post Registration Open For #B2BMX 2024 appeared first on B2B Marketing Exchange. But what if we told you we had a roadmap to help you navigate the unique opportunities of the industry with boldness and confidence?

Marketing Analytics Tools 52

Marketing Analytics Tools Storytelling Case Study Case Studies 52

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 99

Trends Aggregators Long Tail Marketing Startups 99

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 87

Enterprise Management Sales Qualified Leads API Hubspot 87

sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Improving Telehealth Services Telehealth is still rapidly evolving and set to become more ingrained in healthcare delivery in 2024.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Be sure your landing pages integrate with the website design to keep the customer journey on-brand. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. The sales process, in particular, is undergoing a transformative shift.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

SalesIntel

APRIL 25, 2024

With this in mind, Chelsea Madden, VP of Customer Success and Partnerships at SalesIntel, and Kara Smith Brown, CRO & Founder of LeadCoverage , partnered on an in-depth webinar to provide supply chain marketers with key sales and marketing tactics to create a commanding presence market presence in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Understand the Customer Journey Figure out how your customers interact with your brand.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. year over year (respectively).

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

B2BMarketing.net

MARCH 12, 2024

In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? Employer branding / employee experience: Understandably low! Undoubtedly, having a strong employer brand is good for business. Brand performance: Too big to tackle?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

FMG Suite

MARCH 1, 2024

So, how do you highlight your brand and make it resonate? It’s your words that remind people about your brand and value proposition, so the ones you choose are critical. Offer a link to the webinar in both cases so your clients can replay it. The post 5 Top Lead-Generation Strategies For 2024 appeared first on FMG.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Monitoring media threats AI helps monitor media dangers by continuously scanning digital spaces for potential security threats to brands.

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118