Outbrain

DECEMBER 10, 2020

3 Tips to Jump-Start Your 2021. We found that people interested in Health & Wellness resolution content are also interested in other topics: Business and Finance, Entertainment and Media, Sports, Nutrition, and Electronics, among the top category content. General] Timing and Platform are Everything.

ROAS 29

ROAS Verticals CTR Impressions 29

Outbrain

JANUARY 6, 2021

And while they weren’t shy about dishing which buyer insights are catching their eyes going into 2021, we’d be lying if we said those were the only insights coming your way soon. Exclusive 2021 consumer trends, product sneak peeks, and guest appearances from industry titans like Digiday. 2021 Predictions. Cue Outbrain Unveil!

Advertising Agencies 29

Advertising Agencies Paid Search Agency Ad Agencies Trends 29

Valasys

JUNE 24, 2021

Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). With the changes being made in the Google phrase match the match types in 2021 can be defined as follows: Exact match: An ad is displayed when the query has the same meaning as the keyword.

PPC 52

PPC Cost Per Click Google Trends 52

Choozle

DECEMBER 1, 2021

Marketers are planning to expand their media budget for digital video by a net 76% during 2022, becoming the biggest channel expansion planned for next year, among connected TV ads and digital-out-of-home. Maximize your budget for RoAS. And, 61% of U.S. Understand the big changes in consumer behavior over the past year.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Portland, Ore., Portland, Ore.,

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Choozle

DECEMBER 1, 2021

Marketers are planning to expand their media budget for digital video by a net 76% during 2022, becoming the biggest channel expansion planned for next year, among connected TV ads and digital-out-of-home. Maximize your budget for RoAS. And, 61% of U.S. Understand the big changes in consumer behavior over the past year.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

LeadsRX

JULY 13, 2021

Juli 2021 – Die Marketing Analytics Firma LeadsRx gibt bekannt, dass der Audiovermarkter RMS Austria (RMS) LeadsRs für die Messung der Werbewirksamkeit von Radiowerbung gewählt hat. Neben der Mono-Kampagne mit RMS bewarb Aspire Education die „Zukunftsmillion.jetzt“ mit Displaywerbung und Social Media Kampagnen. Portland/Basel, 13.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Software ROAS 52

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Steel City Media Success Story #1: M&R Power Equipment Group.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Sprout Social

FEBRUARY 11, 2021

For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove. This year, we’re ecstatic to present this award to Garden Media Group. Props to Katie and the entire Garden Media Group for making 2020 a banner year. Always Be Growing.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

SocialPilot

FEBRUARY 26, 2024

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. AI in content generation streamlines the creation of articles, blogs, email newsletters, and media by analyzing data and trends to produce relevant content.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. It’s much more like social media advertising, where ads regularly go stale and stop driving results. So the advice we have here is not to overthink video ads.

Campaigns 96

Campaigns Paid Search Agency PPC ROAS 96

Convert

NOVEMBER 17, 2021

As 2021 ends, holiday shopping is going to take eCommerce by storm. Holiday season ROAS is dismal because of brand competition — you’re not the only one thinking of ads for November/December sales. And, in 2021, your Shopify store is a place of public accommodation. And the defining difference here is preparation. Think again.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). But even seasoned media buyers can have unsuccessful campaigns if there's misalignment between the campaign and the target audience. Identify your partners. Performance Marketing Partnership Tools.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

SocialPilot

JANUARY 14, 2024

million people have turned on the creator mode since its launch in 2021. 46% of social media traffic to the company’s website comes from LinkedIn. 80% of B2B leads coming from social media are from LinkedIn. LinkedIn generates a ROAS (Return on Ad Spend) that was 2-5 times higher compared to other social media platforms.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Liveintent

APRIL 26, 2022

As McKinsey & Company reported in its 2021 study, personalization matters now more than ever. As the most trusted media channel on the web, email is the answer to understanding your audience, gathering first-party data, and reaching customers with opt-in, one-to-one content at just the right moment.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Outbrain

MAY 12, 2021

New York, NY – May 12, 2021 — Outbrain , a leading recommendation platform for the open web, has unveiled QualityRating , one of the most significant algorithm updates in the company’s history. Outbrain is a leading recommendation platform for the open web.

Personalization 42

Personalization ROAS Guidelines Advertisements 42

LeadsRX

APRIL 13, 2021

APRIL 13, 2021 – Marketing analytics company LeadsRx is pleased to announce that their multi-touch attribution solution is compatible with Triton’s Omny Studio podcast platform and Tap Advertising Server. Portland, Ore., To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Martech

MARCH 13, 2023

Create hooks for repurposing your article on social media. Easy summary Extract the juice from your article in bullet points for a TL;DR section or social media in one click. Jasper Since its launch in February 2021, Jasper has become a vital tool for many writers and content creators. It’s also available for Firefox.)

Marketing AI 81

Marketing AI AIDA Marketing Analytics Tools Template 81

Outbrain

NOVEMBER 16, 2020

In 2021, video advertising will increasingly go native. This has been the great undoing of traditional media. On native platforms like Outbrain, targeting specific and relevant audiences not only drives up your engagement rate per view, but also helps to boost your ROAS (return on ad spend). The Snap Inc.

Paid Search Agency 47

Paid Search Agency Video Marketing Ads ROAS 47

Porch Group Media

FEBRUARY 24, 2022

So, Luci, I’ll pick up on some of these data points, but, I guess the one I would ask you to comment on is ROAS. In your career at Comcast and PODS and in your other jobs, ROAS is the thing that you measure your world by. 2021 New Mover Trends Report from Porch Group and V12. Anders: Right. It’s not seasonal.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

Outbrain

DECEMBER 15, 2021

It’s that time again when we all collectively look back on recent changes across the global media landscape and discuss what digital developments will shape the year ahead. As Google ramps up their Web Vitals program, 2021 saw these metrics factored into SEO ranking decisions. However, this isn’t the typical “next year’s trends” piece.

Advertorials 29

Advertorials Advertising Agencies ROAS Privacy 29

Outgrow

MARCH 9, 2021

Examples of influencer marketing can be seen in product placements on posts shared on social media. of the total e-commerce sales for the retail sector in the USA, for the year 2021. ROAs help you check how profitable your assets are. Let’s discuss influencer marketing first. Influencer Marketing - . Tech Savvy Strategies .

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Outbrain

FEBRUARY 3, 2020

And what better place to start than the award-winning TV series Mad Men, centered around the fictional Madison Avenue ad agency, Sterling Cooper, when copywriter Paul explains the media buying department to new secretary Peggy. They sell media at a 15% markup.”. That’s the whole shakedown actually. Types of programmatic advertising.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Outbrain

JULY 26, 2022

million electric vehicles (EVs) were sold globally in H1 2021 (up 160% compared to H1 2020), and an incredible 2 million EVs were sold in Q1 2022 alone. Get advanced with your ad bidding: Even the most engaging ads targeted to the perfect audiences aren’t enough to maximize your ROAS without the proper bid strategy.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” According to the latest Sprout Social Index™ , 90% of consumers will purchase from a brand they follow on social media. Start selling directly on social media platforms. is a resounding yes.

Social Media 140

Social Media Top of Funnel Media Work Management 140

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. You typically see them displayed on the newsfeed of your social media platforms. Although, your display ad isn’t just confined to social media. Monitoring social media platforms.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convert

MARCH 16, 2022

The inability to target audiences effectively has caused the ROAS to plummet across the industry. You can propel your SEO and paid media efforts by A/B testing your messaging, heading, or improving page UX and make the most of your existing traffic. Supports Classic Growth Levers. Optimize Landing Pages.

Lead Scoring 52

Lead Scoring Lead Ranking Burn Rate Paid Search Agency 52

LeadsRX

MAY 18, 2021

May 18, 2021 – Marketing analytics company LeadsRx is pleased to announce that it has been named to Inc. magazine’s Best Workplaces for 2021. Founded by marketers, LeadsRx enables companies of any size to elevate marketing performance in a framework that is easily understood delivering sustainable return on ad spend (ROAS).

Multi-Touch Attribution 52

Multi-Touch Attribution Peer-to-peer Paid Search Agency Multi-Channel 52

Single Grain

JULY 16, 2021

Related Content: * 7 Social Media Marketing Trends You Can’t Ignore in 2021 * Social Media Marketing for Business Owners: How to Get Started in 2021 * How to Boost Your Social Media Marketing Efforts with Content Marketing Tools. How to Create a TikTok Ads Campaign. Step #1: Sign Up for a Business Account.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of media spending in 2023. Let’s begin! billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Zoominfo

JULY 14, 2023

For example, B2B customers are likely more active on Linkedin compared to other social media channels, like Snapchat. In 2023, buyers early in the sales cycle are increasingly evaluating suppliers through digital technologies such as mobile apps, social media, and texting.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Hubspot

APRIL 6, 2021

With any ad campaign, your goal is to maximize your return on ad spend (ROAS). With Facebook being a social media platform, most users are not actively looking to purchase products. For starters, Facebook is the number one social media platform with over 2.7 billion monthly active users, according to a 2021 Statista report.

Top of Funnel 90

Top of Funnel Ads Facebook Cost Per Click 90

LeadsRX

APRIL 12, 2022

Our goal is to help our customers – brands, agencies, enterprises, media companies – improve marketing performance through insights garnered from multi-touch attribution (MTA) and customer journey analytics (CJA). Oribi Competitors Like LeadsRx are Ready to Serve.

Marketing Attribution 79

Marketing Attribution Multi-Touch Attribution Analytics Advertising Agencies 79

Single Grain

JULY 27, 2021

billion monthly active users, and in the first quarter of 2021 alone, had about 1.88 of monthly social media visits. Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Last but not least, video will continue to be a major player in social platforms in 2021 and beyond.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. In 2021, mobile e-commerce or m-commerce sales hit $221.2

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Single Grain

AUGUST 17, 2021

Partner with PR agencies and media houses to solidify brand reputation and increase the success of product launches. Technologically savvy with an excellent understanding of concepts such as CPC, CTR, ROAS, CPA, EPC, MQL, SQL, LTV, etc. Experience in traditional advertising like print media, radio, TV or outdoor advertising.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98