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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. And not just that.

Privacy 268
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Internet advertising up 7.3%, reaching record high in U.S.

Martech

internet advertising reached a record $225 billion in 2023, a 7.3-percent Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. Retail media. total growth.

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Web analytics is badly broken 

Martech

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 121
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B2B Marketing 2021 Trends

The Lead Agency

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Where exactly are we with Privacy Sandbox? Why aren’t marketers prepared yet?

Privacy 108
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4 New Year’s Resolutions for Media Publishers

Liveintent

We can’t get to 2021 fast enough. Sticking to your New Year’s resolutions takes focus and a lot of hard work, and we’re not quite sure how different that will be in 2021. Sticking to your New Year’s resolutions takes focus and a lot of hard work, and we’re not quite sure how different that will be in 2021.

Media 125
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. It can happen on any social media network today, even the Pinterest channel. The Bots Banned Many from Social Media Networks.