Martech

AUGUST 22, 2023

Buyers do most of their initial research online instead of directly talking to a supplier. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. They enjoy relationships with about 300 distributors, covering many countries on six continents.

Case Studies 88

Case Studies Case Study Studies Buy 88

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. What’s ironic is that the minute you think you understand the process, the buyer’s journey completely changes, and the learning process starts over. I do understand though. This type of content analysis isn’t easy.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. In 2020, entering the video marketing space can be as simple as creating short, informal videos to showcase your brand’s products. Did the customer research competitors and decide on your brand? 3) The rise of multi-touch attribution.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

ATAK Interactive

MARCH 12, 2020

82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. And when researching, buyers make an average of 12 searches prior to engaging on a specific brand’s website. 5 B2B Marketing Trends in 2020. Invest in trade shows for lead generation.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Litmus

SEPTEMBER 17, 2020

Mike Nelson from Really Good Emails shared the research he found about pop-ups, why people hate them, how they can be better, and his journey with testing out the research himself on the Really Good Emails website. — Anne Tomlin (@pompeii79) September 17, 2020. — Cynthia Price (@cynthiahprice) September 17, 2020.

Paid Search Agency 99

Paid Search Agency Lead Scoring Lead Ranking Correlation 99

Moz

APRIL 22, 2020

No doubt, the difference between good SEOs and mediocre SEOs is often their keyword research strategy. To give people a practical place to start, we wanted to provide you with concrete keyword research workflows. It's as if you're looking over our shoulder as we do strategic keyword research. THE KEYWORD RESEARCH MASTER GUIDE.

Keywords 65

Keywords Research Paid Search Agency CTR 65

Valasys

DECEMBER 5, 2019

Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. ” Learn More: Top Three Predictions for the Future of MarTech in 2020. AI in Email Marketing Will Explode in 2020.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Moz

JANUARY 30, 2020

Today we are talking about SEO in 2020. To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things. Research what matters for your industry! This helps optimize your text for natural language processing.

SEO 74

SEO Keywords FAQ SERP 74

EMagine B2B Blog

JANUARY 20, 2020

So to me, this is the biggest unknown heading into 2020. Healthcare Trends To Follow In 2020. Here are my observations on the 2020 Healthcare Industry trends: Healthcare A.I. Here are my observations on the 2020 Healthcare Industry trends: Healthcare A.I. 2020 will be another strong year for tech investment.

Trends 83

Trends Marketing Management Pricing Price 83

Martech Advisor

OCTOBER 21, 2019

Digital agencies are bound to change in 2020. In our research, we managed to lift the veil off the next trends that are about to change the face of digital agencies in 2020. The following factors are going to lead to massive industry adjustments in 2020. Innovation Is Cooking up a Digital Agency Revamp. Data overflow.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 61

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. Marketing is an ever-evolving space, walking on that fine line between art and science. Measure What Matters by John E.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Stevens & Tate

APRIL 1, 2020

Four Tips to Guaranteeing B2B Buyer Loyalty in 2020. Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience. . 10 Top Digital Marketing Trends For 2020.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Brightedge

JANUARY 23, 2020

Ninety three percent of B2B buying processes begin with a search, making the information that brands publish critical to the success of their organization. To optimize your lead generation and lead routing processes, you must have strong alignment between your marketing and sales teams.

Top of Funnel 59

Top of Funnel Google Lead Scoring Lead Ranking 59

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 The secret is out.

Research 118

Research Co-Registration Brand Identity Branding 118

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

ATAK Interactive

MARCH 12, 2020

82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. And when researching, buyers make an average of 12 searches prior to engaging on a specific brand’s website. 5 B2B Marketing Trends in 2020. Invest in trade shows for lead generation.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

SmartBug Media

DECEMBER 26, 2019

New marketing channels emerge, customer buying preferences shift, and perhaps most importantly, emerging technologies give way to streamlined processes, elevated customer experiences, and fresh takes on marketing principles and practices. As marketing teams begin to prepare their 2020 strategies, they should consider the tech-fueled tactics.

Enterprise Management 80

Enterprise Management Tactics Marketing Automation Services Work Management 80

Optinmonster

DECEMBER 4, 2019

In this article, we’ll go over the digital marketing tips you need for 2020 and beyond so you can get ahead of the game. As much as content marketing is about ranking for certain keywords, it’s also about researching keywords that work. Automate the entire email process. Digital Marketing Best Practices.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Directive Agency

DECEMBER 13, 2019

Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. . Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Biznology

DECEMBER 21, 2020

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. The online world is becoming a more nefarious place by the day, and Google is doing everything it can to protect the digital audience. Here’s what you should know.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Do you need to publish research? 10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. So, the process of lead nurturing is important. Equally important is tracing the intent of the prospects to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Brandpoint

OCTOBER 28, 2019

Content marketing is an interesting industry, where certain values always remain the same, such as keeping the customer’s needs in mind and always trying to figure out what Google is thinking, but it’s also a field where innovation is valued and flexibility is encouraged. Customer needs continue to drive content strategy.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Hubspot

JANUARY 27, 2020

Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

ClearVoice

JANUARY 7, 2020

4 Key marketing reminders for the 2020 election cycle: 1. Back in June 2019, the Wall Street Journal reported that “Spending on political advertisements is projected to hit a new high in 2020, surging $3.6 billion in 2020. Spending on political advertisements is projected to hit a new high in 2020. Fine-tune your process.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Do you need to publish research? 10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Bannerflow

DECEMBER 16, 2019

That’s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020. Zenith also predicts that advertisers will spend $98 billion on programmatic advertising in 2020 alone, which will make up 68% of their total annual digital media advertising spend.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Valasys

FEBRUARY 4, 2020

Customer data lies at the heart of data cleansing, processing, clustering & targeting & helps the marketers opt for a strategic approach to attract, engage, convert & retain their potential & existing customers. How to use data to improve B2B Personalization in 2020? But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Zoominfo

OCTOBER 22, 2020

That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. GDPR has laid out six different grounds for processing personal data. link] pic.twitter.com/YKdnkYGjqU — SaaStock (@SaaStock) October 15, 2020. The answer: yes. Consent from the user.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Martech Advisor

NOVEMBER 14, 2019

Here are our four link building 101 tips to push your hyperlinking game to new heights in 2020. If you’re an SEO marketer, or simply looking to boost your brand’s ranking on Google search, then the top link building techniques for 2020 are probably on your radar. Link Building Do’s and Don'ts for 2020.

Link Building 71

Link Building Ad Building SEO Keywords 71

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. Google is getting much smarter. Outdated SEO habits will hold you back.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Contently

JANUARY 17, 2020

Even in 2020, I see this same mistake made over and over again. Since Google has shifted to semantic search , you want to focus on long-tail keywords associated with a question that someone’s trying to answer. By answering the question at hand, you build SEO into the editorial process and avoid keyword stuffing.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Martech Advisor

OCTOBER 23, 2019

Let’s take a look at the ten best marketing automation platforms for 2020. A Grand View Research report also suggested that the global marketing automation software market is expected to reach $ 7.63 Top 10 Marketing Automation Software Platforms For 2020. billion by 2025. ActiveCampaigns.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Martech Advisor

JANUARY 24, 2020

Considering the factors that demand a marketer’s attention, we’ve compiled a list of twenty online courses and certifications that cover various areas of content marketing to help you win at your content efforts in 2020. This 90-minute course by Eric Siu provides a concise overview of the blogging process.

Course 87

Course Top of Funnel Copywriting Content Marketing 87