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Display advertising trends: The 2019 infographic

Bannerflow

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. What is in-banner video?

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4 key strategies for overcoming banner blindness

Bannerflow

Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. Read on to discover our top 4 tips for overcoming banner blindness… What is banner blindness? It can also be referred to as ad blindness, banner noise or ad fatigue.

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Best winter display ad campaign 2019

Bannerflow

Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement. Yet sometimes, some banners really stand-out. How did we select the best display ad campaign for winter 2019? How did we select the best display ad campaign for winter 2019? How does that make you feel?

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Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software. Source: Marin Software.

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Online advertising trends to watch: 2019

Bannerflow

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. We’re not sure.

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Best spring display ad campaign 2019

Bannerflow

In the end, the Bannerflow best spring display ad campaign of 2019 was awarded to Georg Jensen. Instead of just designing an ad, we see our banners as small films with a beginning, middle, and end like any good story. Can you describe some of the technical details of this particular banner set?

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7 ways to increase mobile display advertising performance

Bannerflow

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Create your display advertising mobile-first.