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Display advertising trends: The 2019 infographic

Bannerflow

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. What is in-banner video?

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What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes. What Is Cost Per Mile or CPM?

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5 display advertising trends your retail brand needs to know

Bannerflow

Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. From thinking about desktop vs mobile to targeting key shopping days, there is so much to consider for getting the best ROI from your ad spend. Consider mobile vs desktop. Consider mobile vs desktop. Green Monday.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. The answer is media buyers.

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What is programmatic advertising?

Bannerflow

Knowing the basics of programmatic and how it works is essential for marketers. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. billion in 2019 and account 76.5%

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Thereby, also taking up an increasing portion of organizational marketing spend, too. Thereby, also taking up an increasing portion of organizational marketing spend, too.

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5 essential e-commerce display advertising trends | 2020

Bannerflow

To help marketing teams prepare, Bannerflow recently analysed data from 2019 and the first half of 2020. Why creating mobile optimised campaigns efficiently is essential. Even before the onset of Covid-19, data for 2019’s Black Friday and Cyber Monday indicated changing consumer habits. in the case of tablets?

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