SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Dave Purdy , a veteran of the US Navy and a University of South Florida graduate, is a publicist at Otter PR. With a background in radio broadcasting and advertising, he shifted to public relations in 2018.

PR 52

PR Public Relations Broadcasting Case Study 52

Walker Sands

MARCH 22, 2022

Throughout our evolution from a boutique PR firm to a fully integrated B2B marketing agency, we’ve focused on growing both ourselves and our clients’ businesses. Growth is an important part of life at Walker Sands.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Navigate the Channel

APRIL 3, 2018

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. Make creating content a priority.

Public Relations 50

Public Relations Social Media Guidelines Facebook 50

Brandpoint

OCTOBER 22, 2018

“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Managing reputations and influencing public opinion is hard enough in more civil times. PR takes a stand.

Ethics 85

Ethics Conference PR Public Relations 85

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. What This Means for PR Specialists. Networking?

Public Relations 21

Public Relations PR Media Lead Ranking 21

Walker Sands

SEPTEMBER 22, 2021

Since opening our Seattle office in 2018, I’ve seen the team make incredible strides in the Pacific Northwest tech market, forging invaluable connections and true partnerships along the way. Annie was elevated to Vice President of Public Relations in 2019, and during her time in Seattle has overseen strong headcount and revenue growth.

Paid Search Agency 98

Paid Search Agency Public Relations PR Advertising Agencies 98

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. The PRSA Classics are essentially the Grammys but for PR professionals. Over the course of the evening, which took place in early May, 38 awards in total were presented to various PR companies. 2018 Content Marketing World.

Conference 107

Conference PR Storytelling Public Relations 107

Brandpoint

MAY 9, 2019

Picture the Grammys, but for PR professionals. Throughout the evening, 38 awards in total were presented to PR companies such as: Carmichael Lynch Relate, winning several awards for their work on projects such as Red Baron Solves Summer Mealtime Chaos. Brandpoint at the 2019 MN PRSA Classics Awards.

PR 110

PR Public Relations CPA Cost per Acquisition 110

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. With this plan in place, your teams can navigate any event, from product launches to public relations crises, with ease.

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Brand Identity 127

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Thinkers360

MAY 19, 2024

Asia MarTech Society Established in 2018, Asia MarTech Society is a community/association that connects MarTech players and industry stakeholders in Asia. Babin Business Consulting Babin Business Consulting helps companies in their digital transformation or development. For more information, contact us today at info@thinkers360.com

Marketing AI 132

Marketing AI Lead Ranking Lead Scoring Enterprise Management 132

Biznology

FEBRUARY 13, 2018

If you build it, they won’t come—especially in 2018 when the blogosphere, vlogosphere, and social mediasphere is noisy and crowded. there was Abraham Harrison , my first digital PR agency. One almost never thrives without the other. It’s virtually impossible to compete on your own from pure talent, beauty, and poise.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Hubspot

SEPTEMBER 18, 2019

That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? The National School Public Relations Association has a free version of a sample communication plan in PDF format. Remember the “ Tide Pod Challenge ?” Source: Bright Hub.

Template 99

Template Planning Effectiveness Paid Search Agency 99

Brandpoint

MARCH 26, 2020

million more ads than 2018. However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” Happy 2018 to all. The payoff? The Internet has no borders,” she says.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Sprout Social

JUNE 24, 2019

B Squared was also named Sprout’s 2018 Partner of the Year. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. B Squared Media. Fifty & Five. Koch Communications. Project Bionic. Idea Grove.

Advertising Agencies 70

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 70

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Content Marketing Institute

MARCH 2, 2018

Rahel Anne Bailie (@rahelab) February 12, 2018. In a recent article on SpinSucks, Public Relations vs. Marketing: Is This Still a Thing? Marketing and PR are different, but their goals should align under #content, says @themuna. Read more>> Click To Tweet. Click To Tweet. A shared definition can only help. .

Content 107

Content PR Wikipedia Click Rate 107

Bluetext

MARCH 14, 2018

Traditional public relations. In the pre-internet days, we could measure the impact of a pr campaign much like we did advertising: add up the number of subscribers for each publication that runs an article for a total reach. Analytics tools that measure this type of impact are key.

Analytics 23

Analytics Trends Advertising Agencies Paid Search Agency 23

Scoop.it

APRIL 4, 2019

Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK. Use Case #1: Fuel Your Public Relations Team. There are two ways you can make sure your public relations team can easily keep tabs on this type of fast-moving information.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Biznology

OCTOBER 25, 2018

While the risks to brand reputation have never been higher, the role of brands as potential advocates for a better society has become more important in the eyes of consumers around the world, according to the latest 2018 Edelman Earned Brand study.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Hinge Marketing

OCTOBER 17, 2019

For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. In 2018, Martin Sorrell, CEO of WPP, the world’s largest advertising and PR firm, resigned amid allegations of personal misconduct. Nobody wishes for PR crises and negative earned media.

Work Management 48

Work Management Marketing Management Service Media 48

Biznology

JUNE 13, 2018

The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018. It is an event that has been dreaded by corporate executives for years.

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Heinz Marketing

JANUARY 15, 2018

– Not just blogs and whitepapers — web design, PR, sales enablement, creative working together to grow revenue and marketing ROI. – Evolution of public relations; how to use it to enhance inbound strategy. Matt: It’s day four of 2018. – Data-oriented. MORE ABOUT OUR GUEST: .

Top of Funnel 58

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 58

SmartBug Media

JUNE 4, 2020

Public relations gives it wings. Why Intelligent Inbound and PR Work So Well Together. When implemented correctly, Intelligent Inbound and PR can form a happy marriage. Public relations also relies on content-rich strategies, including media pitches, press releases, case studies, blog entries, and bylined articles.

PR 90

PR Inbound Marketing Planning Public Relations 90

Golden Spiral

DECEMBER 13, 2018

In that spirit, here are the top eight most read Golden Spiral blog posts of 2018. Number 5: A Smart Start to B2B Tech PR: Q&A with Chantal LeBoulch. We introduced Chantal LeBoulch, our Vice President of Accounts, who has a career of public relations wins for B2B tech, SaaS, FinTech, and other companies. Key Takeaway.

B2B Thought Leadership 48

B2B Thought Leadership PR Statistics Lock-In 48

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. And don’t forget! Your personal social channels are important.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Heinz Marketing

DECEMBER 11, 2017

We’re going to get into some of the biggest questions facing B2B marketers heading into 2018. You should be revisiting your brand moments at least once a month, whether it’s with a PR company, your creative agency that you’re either using internally or externally. We’ll take a quick break, pay some bills.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. Listen here. Ask Amanda About Marketing. Listen here. Marketing School.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

ClearVoice

DECEMBER 19, 2018

In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement. The Radicati Group reported in its Email Statistics Report, 2018 – 2022 , that the number of email users will reach 3.8 billion in 2018 and surpass 4.2 Public relations.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Content Marketing Institute

NOVEMBER 19, 2017

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott. Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor. rogercparker Click To Tweet.

Enterprise Management 107

Enterprise Management Content Marketing Work Management Marketing Management 107

Vidyard

OCTOBER 27, 2019

Vidyard’s 2018 holiday video made creative use of the choose-your-own-adventure video format, allowing viewers to select an item to give as a gift and see a different ending to the video based on their choice. The personal nature of one-to-one videos makes them well-suited to marketing activities such as public relations and comms.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Public Relations. Management. Psychology. Communications. Journalism. Content Marketer.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Golden Spiral

DECEMBER 3, 2021

Public Relations. When other agencies and clients share your content, it is free (and borderline effortless) PR. Updated from November 6, 2018. More than ever, clients depend on social media for customer service, especially for quick questions and status report updates. Brand Awareness.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62