Earned Media in Professional Services: 3 Strategies for Success
Hinge Marketing
OCTOBER 17, 2019
For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. In 2018, Martin Sorrell, CEO of WPP, the world’s largest advertising and PR firm, resigned amid allegations of personal misconduct. Nobody wishes for PR crises and negative earned media.
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