SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. You also can use your website or blog to provide more in-depth content related to your appearance, keeping the conversation alive and providing valuable resources for those interested in learning more.

PR 52

PR Public Relations Broadcasting Case Study 52

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Brandpoint

MARCH 26, 2020

What’s more, we can expect to see 8 million broadcast airings of political ads in 2020, with 2.5 million more ads than 2018. However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Vidyard

OCTOBER 27, 2019

Combining newly recorded live action footage with clips from news broadcasts and other video, the ad is accompanied by a voice over that takes a stance on a current issue. As the name suggests, live streaming video is broadcast as it happens so that viewers can watch in real-time. Learn From the Pros. Live Video (a.k.a.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Listen here. Ask Amanda About Marketing. Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Content Marketing Institute

NOVEMBER 19, 2017

In Chapter 6, Broadcasting Your Message Through Content, he defines the characteristics of good content: Good content is created for the sake of the reader. The 6th edition of David Meerman Scott’s classic New Rules of Marketing and PR is the best-organized and most-detailed overview of tools and best practices.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108