Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. Where Journalism is Headed. Business technology?

Public Relations 21

Public Relations PR Media Lead Ranking 21

Litmus

MARCH 11, 2024

In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved. Protect your emails Originally published on September 20, 2018, by Chad S. Question 5: Does the mistake warrant wider damage control?

Email Marketing 110

Email Marketing Work Management Marketing Management Paid Search Agency 110

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/19 – Social Media & the Evolution of Transparency with Kaitlyn Corvino, Public Relations Strategist.

Peer-to-peer 46

Peer-to-peer Transparency Case Study Case Studies 46

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018. Augmented Reality. This content lets you leverage that.

Social Media 67

Social Media Trends Media B2B 67

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. While there are certainly lessons to learn from these public relations debacles, there is perhaps even more to take away from successful responses. DOING LAUNDRY.

Examples 109

Examples Branding Brand Identity Public Relations 109

SmartBrief - Marketing

AUGUST 23, 2023

With a background in radio broadcasting and advertising, he shifted to public relations in 2018. If you liked this article, sign up for SmartBrief’s free email newsletter from the Public Relations Society of America.

PR 52

PR Public Relations Broadcasting Case Study 52

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. According to a new article by Sprout Social, “A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018.”

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. 2018 Content Marketing World. For a more in-depth look into CMW 2018, read this post. 2018 PRSA International Conference. (It can be tough to keep track of events, we get it.

Conference 107

Conference PR Storytelling Public Relations 107

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. In 2017 or 2018 I decided I had to take this back into marketing.

Planning 87

Planning Paid Search Agency Advertising Agencies Work Management 87

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. Dave's blog provides valuable information regarding how social media has an impact on brands and traditional communications functions like public relations and advertising.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Walker Sands

MARCH 22, 2022

Payal Pathak , Senior Vice President of PR: Since joining Walker Sands in 2013, Payal has steadily risen in the ranks of the PR department by leading some of the agency’s largest and most complex PR engagements, building the agency’s executive media training program and growing a team of 20 talented PR and media relations professionals.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Brandpoint

MAY 9, 2019

Pineapple RM, winning for their campaign Small Helps All 2018 for Calhoun Companies. This award recognizes Jollie’s “outstanding leadership and contributions to the profession of public relations,” as well as the amount of time he has “volunteered toward making our community better.”

PR 110

PR Public Relations CPA Cost per Acquisition 110

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. With this plan in place, your teams can navigate any event, from product launches to public relations crises, with ease.

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Branding 127

Litmus

APRIL 19, 2021

In scenarios where there is a large impact, you may need to get your public relations, legal, call center, social media, and other teams involved. Originally published on September 20, 2018, by Chad S. Does the mistake warrant wider damage control? Some email marketing mistakes go well beyond subscribers. Try Litmus for free ?.

Email Marketing 102

Email Marketing Deliverability Public Relations Landing Pages 102

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

nDash

JULY 14, 2022

Racial equity, gender equity, human resources (HR), and public relations. Lee is a lawyer by training, a writer by vocation, and a regular pick among nDash clients since 2018. Property, real estate, and the politics of housing. Personal injury and insurance recovery. Diversity and inclusion. Legal education.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

ClearVoice

NOVEMBER 2, 2018

Date: November 13-16, 2018. 17, 2018: $299-$2,195. 22, 2018: $549-$2495. 22, 2018 – Jan. Date: (TBA; last occurred March 2018). 14, 2018: $1,099-$1,799. 15, 2018 – Jan. 21, 2018: $695 – $1,595. 22, 2018 – Mar. contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hubspot

SEPTEMBER 18, 2019

That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? The National School Public Relations Association has a free version of a sample communication plan in PDF format. Remember the “ Tide Pod Challenge ?” Source: Bright Hub.

Template 100

Template Planning Effectiveness Paid Search Agency 100

Engagio

FEBRUARY 25, 2019

2018 was a big year for Account Based Marketing. As a part of our talent services, we’ve helped clients fill this highly-sought-after, but hard-to-find, niche position throughout 2018. As a part of our talent services, we’ve helped clients fill this highly-sought-after, but hard-to-find, niche position throughout 2018.

Account Based Marketing 102

Account Based Marketing Planning ABM Work Management 102

Zoominfo

APRIL 24, 2019

As of early 2018, Google’s algorithm is now mobile first ( source ), meaning it emphasizes the mobile version of a page for ranking and indexing. The average employee spends over four hours a day on their phone ( source ). And, as a result, your website must use a responsive, mobile-friendly display that functions well on any device.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. Nobody just buys the art … They want the stories behind the art.”.

Trust Marketing 61

Trust Marketing Content Marketing Work Management Paid Search Agency 61

Walker Sands

MAY 8, 2024

In addition to her new role as EVP, PR, Annie will continue to serve as Managing Director, Seattle, where she has overseen strong organic growth since standing up the office in 2018. I caught up with Annie to chat about her new role, her vision for PR at Walker Sands, and her insights on the evolving media landscape.

PR 52

PR Work Management B2B Thought Leadership Paid Search Agency 52

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. Reach out to your public relations or communications team to share ideas and come up with a strategy to handle negative attention from the media should things go awry.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Biznology

OCTOBER 25, 2018

While the risks to brand reputation have never been higher, the role of brands as potential advocates for a better society has become more important in the eyes of consumers around the world, according to the latest 2018 Edelman Earned Brand study.

Branding 147

Branding Brand Identity Lead Scoring Lead Ranking 147

Bluetext

MARCH 14, 2018

Traditional public relations. In the pre-internet days, we could measure the impact of a pr campaign much like we did advertising: add up the number of subscribers for each publication that runs an article for a total reach. Analytics tools that measure this type of impact are key.

Analytics 22

Analytics Trends Advertising Agencies Paid Search Agency 22

Brandpoint

MARCH 26, 2020

million more ads than 2018. However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

SmartBug Media

JANUARY 17, 2020

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. If you build it, they won’t come—especially in 2018 when the blogosphere, vlogosphere, and social mediasphere is noisy and crowded. I may well be mistaken.” ” The quantum mechanics of blogger outreach.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Content4Demand

MARCH 14, 2019

Changing Their Tune in 2018. Rather than spending budget on paid advertising with nowhere to drive prospects, Meg relied on public relations as a key strategy to build credibility and promote thought leaders while she rebuilt the content library. Here, we’ll share an overview of what that audience learned.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Walker Sands

MARCH 26, 2019

This success has been largely spearheaded by Annie Gudorf, who we’re proud to elevate to Vice President of Public Relations. In 2017, she moved from Chicago to grow the agency’s West Coast presence, and in January 2018, she became the first employee in our Seattle office.

Public Relations 40

Public Relations Communities Campaigns Content Marketing 40

Vidyard

MARCH 27, 2018

KITCHENER, Ontario – March 27, 2018 – Vidyard , the leading video platform for business, today unveiled its latest product enhancements to help marketing, sales and customer support teams drive greater engagement through highly personalized video experiences.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

Biznology

MAY 13, 2019

in 2018 was only 48%, down from 58% in 2017. The 2018 Edelman Earned Brand study found that 64% of global consumers (59% in U.S.) This trend for brands to create and communicate their CSR (corporate social responsibility) promises reflects a growing decline in trust in business.

Storytelling 123

Storytelling Branding Brand Identity Ethics 123

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

DAGMAR Marketing

NOVEMBER 29, 2019

As Sparktoro’s blog post on “Google CTR in 2018: Paid, Organic & No Click Searches” notes, there’s steady growth in zero click searches, but it could be worse “considering how aggressive Google’s become with their rich results and attempts to answer queries prior to anyone leaving the search engine.”. How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Schubert B2B

JUNE 7, 2019

Many B2B companies have also noticed success by utilizing their social media accounts for public relations and customer service outlets as well. In 2018, Facebook announced a major shift in their algorithm , placing more emphasis on content generated by friends and family and less on businesses.

Social Media 85

Social Media Media B2B Buyer Personas 85