KoMarketing Associates

DECEMBER 13, 2017

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. B2B Marketers and Top Priorities for 2017.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

KoMarketing Associates

AUGUST 14, 2019

Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. Ideally, marketers should be utilizing assistive AI — the authors of the report describe this as using AI to surface insights for marketers to consider during manual decision-making.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

B2B Marketing Directions

FEBRUARY 11, 2023

(The marketing world has been captivated by ChatGPT for the past several weeks. The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. Just 15% of the respondents reported that they had achieved wide-scale implementation of AI.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Adobe Experience Cloud Blog

APRIL 27, 2018

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers. What AI Can Do For Content Marketers.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

KoMarketing Associates

MARCH 5, 2018

Artificial intelligence (AI) has become a prominent tool among marketers, but new research suggests that many are still hesitant to incorporate it into their existing strategies. The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months.

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . But is AI web design down and out? .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. This is not to say that marketers do not believe that AI will impact the way they work.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

KoMarketing Associates

NOVEMBER 27, 2018

Marketers have turned to artificial intelligence (AI) to enhance the customer experience, but is it hurting or helping their overall efforts? To gauge the impact of AI on the customer experience, Invoca and Adobe published the “ Emotions Win: What Customers Expect in the Age of AI ” report.

Marketing AI 175

Marketing AI Marketing Report Planning Paid Search Agency 175

Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. More growth in marketing technology—and more consolidation. AI gets real.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Bannerflow

AUGUST 24, 2018

AI and marketing look set to become ever more closely aligned. All of which has a discernible impact on us as our as marketers and more generally as consumers of information. The rise of the machines has long been predicted and every year marketing teams adopt new gizmos and software. The rise of personalised TV ads.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

DemandBase

APRIL 3, 2019

Artificial Intelligence (AI) has been a big buzzword in B2B marketing for several years now, but how are marketers really using AI? There is strong interest in AI among marketing and sales. 84 percent of study participants are currently planning, evaluating, implementing or using AI.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

OCTOBER 9, 2018

Although artificial intelligence (AI) has its benefits, new research suggests that B2B marketers are still unclear of these advantages and how they can positively impact their strategies. Despite the fact that they are not utilizing AI, B2B marketers have expectations for what it could potentially help them achieve.

Marketing AI 120

Marketing AI B2B Marketing Planning Paid Search Agency 120

Rev

OCTOBER 10, 2017

What do you know about artificial intelligence? Regardless of your industry, there’s a good chance that artificial intelligence will have some type of impact on your company in the future. For example, we recently published a blog post about knowing if your company is ready for artificial intelligence.

Marketing AI 68

Marketing AI Statistics Startups Communities 68

ClearVoice

OCTOBER 24, 2022

Artificial intelligence (AI) is the combination of human intelligence and machine intelligence. You may not even notice how often you’re using AI since digital assistants on phones and devices like Siri and Alexa became a reality. So, is AI capable of generating marketing content?

Marketing AI 75

Marketing AI Content Marketing Content Paid Search Agency 75

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. billion consumer profiles and trillions of digital actions as well as the assets in Publicis’s existing AI platform Marcel.

Paid Search Agency 88

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 88

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Martech

JUNE 15, 2023

“The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” ” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. Originally, Pega used AI to power case management in the BPM space.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

KoMarketing Associates

JANUARY 29, 2018

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content Marketers Continue to Face Challenges.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

Conversica

JANUARY 10, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. Amplero has $25.5

Paid Search Agency 61

Paid Search Agency Companies Lead Ranking Forecasting 61

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. AI Remains a Roadblock for Marketers.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Televerde

JANUARY 18, 2021

Two things are all but mandatory moving into 2021: artificial intelligence and customer experience initiatives. Not surprising, 88% of high-performing B2B marketing teams have dedicated customer experience initiatives. What tools do marketers use to improve the customer experience and meet changing expectations?

Marketing AI 98

Marketing AI Ideal Customer Profiles Verticals Amazon 98

Matchcraft

FEBRUARY 14, 2023

Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. AI can include machine learning, as well as other technologies such as natural language processing, computer vision, and expert systems.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Adobe Experience Cloud Blog

JUNE 24, 2019

That’s what account-based marketing (ABM) is all about—helping companies to target prospects with the highest propensity to buy. Add artificial intelligence (AI) to the mix—with its ability to process sophisticated algorithms, capacity for machine learning and facility for natural language processing—and you’re putting ABM on steroids.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Conversica

JUNE 21, 2018

FOSTER CITY, CA - (21 June, 2018) The Company Brings Turing’s Vision of Human-Machine Communication to Life Through AI-Powered Conversations With More Than 50 Million People. Without Turing’s research on ‘Intelligent Machinery,’ artificial intelligence companies like Conversica could not have been imagined.

Gartner 40

Gartner Sales Qualified Leads Marketing Proposals Vendors 40

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. But if you layer generative AI on top of bad data, it’s going to get you to bad results real fast.”

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” Scaled Content Abuse Scaled content abuse refers to mass-produced content created to game rankings, whether AI-generated or human-written. This includes content generated by AI tools without human oversight or curation.

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Generation CAN-SPAM Domain Content 100

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

RebelMouse

JUNE 6, 2023

But in the past six months, the explosion of artificial intelligence (AI) has redefined what it means to create content that resonates. Specifically, the rise of AI chatbots have significantly changed what qualifies as “quality content." And there’s no sign of the rise of AI chatbots slowing down. million in 2018.

Marketing AI 52

Marketing AI Industry CMS Paid Search Agency Customer Satisfaction 52

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. artificial intelligence will become (even more) ubiquitous. It seems just yesterday that we were impressed to hear that a company’s product was “AI-powered”.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Tony Zambito

JANUARY 21, 2022

Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Human-centric intelligence requires input from humans.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Adobe Experience Cloud Blog

JULY 26, 2018

That is the state of artificial intelligence (AI) in the marketing industry. In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. Seemingly, marketers are behind. Good news for marketers: everyone is confused about AI.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92