KoMarketing Associates

MARCH 12, 2018

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. Furthermore, the statistics showed that marketers were interested in integrating AI into their content marketing plans as well.

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Marketing Insider Group

APRIL 19, 2017

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018.

Trends 226

Trends Content Marketing Content Paid Search Agency 226

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology. Source: Vidyard.

Trends 158

Trends Video Marketing Correlation Business 158

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. contentmarketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.

B2B Marketing 279

B2B Marketing Video Marketing Marketing & Strategy Marketing Strategy 279

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Video Marketing and Sales.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions. Final words.

Trends 92

Trends Content Marketing Content Curation 92

Zoominfo

FEBRUARY 1, 2018

What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course.

Planning 164

Planning Work Management Zoominfo Storytelling 164

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. More people are trying to fit content into what they’re doing.”. B2B Marketers and Their Dedication Toward Content Marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Rev

MARCH 2, 2018

The fact is, customers now find the businesses they’re looking for by completing searches on search engines like Google and Bing, and one of the best ways for your business to end up in the first few pages of results is by having a content-heavy website. To learn more about these trends, read on: 1 Live video. Let’s be real.

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

Kapost

DECEMBER 29, 2017

As we inch closer to the end of the year, all brands have their eyes on the evolving marketing trends for 2018. The post The One Content Trend Essential to a Marketing Strategy in 2018 appeared first on Kapost Content Marketing Blog.

Trends 81

Trends Marketing Strategy Marketing & Strategy Content 81

Navigate the Channel

DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

KoMarketing Associates

NOVEMBER 22, 2017

Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it? The vast majority of respondents (86 percent) stated that their companies utilize content marketing. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

DivvyHQ

NOVEMBER 7, 2018

We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. You won’t find a collection of people with more passion and knowledge around all things content, so CMI’s audience research holds a great deal of sway in our world.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Schubert B2B

FEBRUARY 16, 2018

The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. A video can say a lot in a short time.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Scaled One-on-One Marketing.

Business to Business 79

Business to Business Tactics Trends Business 79

KoMarketing Associates

MARCH 20, 2018

Marketers may attempt to budget accordingly throughout the year, but new research indicates that they still fear wasting funds on investments that may not generate ROI. Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S.,

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

KoMarketing Associates

NOVEMBER 14, 2018

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. Overall, the majority of respondents (49 percent) rate their content marketing success as at least “moderately successful.”.

Marketing Report 140

Marketing Report Content Marketing Advertising Benchmark Content 140

Spiralytics

JANUARY 22, 2018

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the emergence of new technologies like marketing automation and big data. There are now more platforms than ever where consumers and audiences can be reached.

Content Marketing 108

Content Marketing Marketing & Strategy Marketing Strategy Trends 108

BenchmarkONE

JANUARY 10, 2019

The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have. Influencer Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

seo.co

JANUARY 10, 2022

This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Influencer Marketing. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. DOWNLOAD NOW!

Planning 198

Planning Work Management SME Budget Programs 198

Inbox Insight

FEBRUARY 26, 2018

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. What methods will B2B email marketers be focusing on? Intent Targeting.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Tomorrow People

MARCH 6, 2018

Because the criteria for judging graphic design and page layout are the same as judging content : objective. That’s what design means in your content marketing activities: whatever works. Once you find your purpose (s), most content marketing agencies use image boards to clarify in our minds what’s hard to put into words.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Tomorrow People

DECEMBER 18, 2017

Find out what to ask for this Christmas for a more successful content marketing strategy in 2018. All you want for Christmas is content marketing success, so here’s a day-by-day tip list to hand over to your true love (marketing agency!) So don't just create content for content's sake!

Planning 0

Planning B2B Thought Leadership Tips Content Marketing 0