KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Heinz Marketing

JULY 2, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018.

Marketing Automation Services 57

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 57

InsightSquared

JULY 1, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. Detailed campaign reports. 2018 on social @choozle. growth in revenue.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

KoMarketing Associates

OCTOBER 22, 2018

The Content Marketing Institute, MarketingProfs and Conductor recently published the “B2B Content Marketing 2019 Benchmarks, Budgets and Trends – North America” report and discovered that 93 percent of the most successful B2B marketers say that their organization is extremely/very committed to content marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

FEBRUARY 12, 2019

DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year. In addition, about 50 percent claim that their ABM efforts are meeting their organizational expectations.

Account Based Marketing 172

Account Based Marketing Marketing Report B2B Marketing ABM 172

KoMarketing Associates

DECEMBER 10, 2020

Conviva conducted the “2020 Instagram Stories Benchmark Report,” and data suggested that the average completion rate for Stories – the video component of Instagram – is approximately 87%, on the year.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

APRIL 16, 2019

Bizzabo recently published the “Bizzabo Event Marketing 2019: Benchmarks and Trends Report,” and statistics showed that the majority of marketers (41 percent) believe live events are the most critical marketing channel in achieving business outcomes.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

KoMarketing Associates

JUNE 25, 2018

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. percent from Q4 2017 to Q1 2018. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

KoMarketing Associates

JULY 18, 2018

Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. The authors of the report claim that this implies that companies are beginning to look at metrics, even in a basic or intermediate capacity.

Video Marketing 152

Video Marketing B2B Marketing B2B Paid Search Agency 152

B2B Marketing Directions

NOVEMBER 18, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. ABM was also addressed in several research studies during 2018, and with less than two months remaining in the year, I think it's appropriate to look at where ABM stands, as revealed by the 2018 research findings.

Account Based Marketing 40

Account Based Marketing B2B Thought Leadership ABM Demand Generation Agencies 40

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Allocadia’s Marketing Performance Management benchmarking research uncovered that 83% of the best-performing companies, those expecting bigger budgets and revenue growth, “often or always” align marketing performance goals to their company’s objectives. Your goal should be to focus on, “where should we spend our next dollar?”.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

KoMarketing Associates

MARCH 7, 2019

Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

KoMarketing Associates

SEPTEMBER 19, 2019

Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes. Specifically, about 18 percent of total spend in Q4 2018 was going toward Instagram for social media marketing purposes. This was an increase from 14.8

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

KoMarketing Associates

MAY 9, 2018

To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Surprisingly, respondents had more confidence in their ability to execute their ABM strategy than most other categories, suggesting the coming of age for ABM programs,” wrote the authors of the report.

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

KoMarketing Associates

NOVEMBER 14, 2018

The Content Marketing Institute, along with MarketingProfs and IEEE GlobalSpec, recently published the “Manufacturing Content Marketing 2019: Benchmarks, Budgets and Trends” report, and statistics showed that 64 percent of marketers say their company’s content marketing is “much/somewhat” more successful than it was one year ago.

Marketing Report 140

Marketing Report Content Marketing Advertising Benchmark Content 140

KoMarketing Associates

JUNE 25, 2019

Return Path recently conducted the “2019 Hidden Metrics of Email Deliverability” report and discovered that the average spam placement rate for business and marketing emails in 2018 was 14 percent. In terms of read rate, the average rate in 2018 for business and marketing emails was 17 percent.

Email Marketing 120

Email Marketing Deliverability Business Advertising Benchmark 120

Canadian Marketing Association

NOVEMBER 30, 2018

Email Benchmarks & Trends Report. Inbox Marketer’s 2018 report highlights the latest email benchmarks and trends and puts a spotlight email performance in Canada versus the US. Download their report to find out how your programs are performing against the latest benchmarks!

Advertising Agencies 48

Advertising Agencies Paid Search Agency Advertising Benchmark Storytelling 48

KoMarketing Associates

MAY 8, 2019

DemandMetric in partnership with ReturnPath recently published “The State of Email Engagement” report, and discovered that the majority of email marketers who practice list segmentation (46 percent) say that it is a “good” driver of deliverability. This suggests that more marketing emails are successfully reaching the inboxes of customers.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

KoMarketing Associates

OCTOBER 8, 2018

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 This increased to an average of 29 percent for 2018. percent) have “just started” to use an ABM program. percent are “thinking about getting started,” while 19.07

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

JANUARY 16, 2019

However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. percent), surveys (74.3 percent), web analytics (66.2 percent).

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

DivvyHQ

SEPTEMBER 5, 2018

It’s with this mindset that we’re proud to unveil the 2018 Content Planning Report. By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.). He’s right.

Planning 42

Planning Peer-to-peer Content Barriers 42

KoMarketing Associates

FEBRUARY 7, 2019

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. Openprise surveyed companies for its “2018 Marketing Operations Benchmarking Report” to gauge their confidence in this marketing tactic.

Account Based Marketing 153

Account Based Marketing ABM Marketing Report Advertising Benchmark 153

KoMarketing Associates

MAY 30, 2019

Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers. Their statistics showed that in Q4 2018, approximately 18 percent of total spend was going toward Instagram for social media marketing purposes.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

PureB2B

MAY 20, 2018

There are platforms available for every stage of ABM—from account identification and advertising to measurement and reporting. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on PureB2B.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

KoMarketing Associates

FEBRUARY 26, 2018

Viant recently conducted the “Power of the People” report to learn more about which types marketing campaigns yield the best results. The 2018 Global Data Management Benchmark Report” from Experian recently shed light on how some marketers are utilizing data to gain more customer insight.

ROI 177

ROI Opt-in Advertising Benchmark High Quality Lead 177

PureB2B

MAY 20, 2018

There are platforms available for every stage of ABM—from account identification and advertising to measurement and reporting. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on DemandScience.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

KoMarketing Associates

FEBRUARY 19, 2018

Recently, Experian conducted “The 2018 Global Data Management Benchmark Report” to gain more insight into how executives are utilizing data to their advantage.

High Quality Lead 179

High Quality Lead Efficiency Marketing Report Banners 179

KoMarketing Associates

JULY 16, 2018

This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Demand Gen Report recently conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” and found that 87 percent of marketers believe marketing measurement and reporting continue to be top priorities.

B2B Marketing 156

B2B Marketing B2B Advertising Benchmark Statistics 156

KoMarketing Associates

MARCH 13, 2019

percent rise in August 2018, but this was expected to drop to 9.2 Freeman recently published the “Data Benchmark Study” and found that 98 percent of marketers utilize data to secure their budget. Brand spending is expected to rise 9.3 percent overall among marketers, while new service introduction spending is predicted to rise 6.6

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

SEPTEMBER 18, 2018

Return Path recently conducted the “2018 Deliverability Benchmark Report,” which found that the average global inbox placement increased by five percentage points this year (85 percent versus 80 percent in the previous 12 months). This was followed by Gmail (93 percent), Yahoo (92 percent) and Outlook (75 percent).

Marketing Report 121

Marketing Report Email Marketing Deliverability Advertising Benchmark 121

KoMarketing Associates

JUNE 12, 2018

Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics. The research showed that 87 percent believe marketing measurement and reporting continue to be a growing priority.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 147

Privacy Zoominfo Press Sample 147

KoMarketing Associates

APRIL 18, 2018

Adestra recently teamed up with Ascend2 to conduct the “2018 Data-Driven Marketing Benchmarks for Success” report to determine how marketers are integrating data-driven solutions into their overall strategies.

CMO 151

CMO Touchpoints Marketing & Strategy Advertising Benchmark 151