ViewPoint

MARCH 6, 2012

” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy. Moreover, Best-in-Class companies report a 31.6% On average, B2B marketers employ eight different content marketing tactics to achieve their goals.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Webbiquity

JULY 28, 2015

.” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. You’ll find more insights in these 14 dazzling digital marketing facts and statistics.

Paid Content 100

Paid Content Stats Marketing Budget Creation Paid Search Agency 100

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics is one of the best sources of this information. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

FEBRUARY 1, 2021

If you're in marketing, I'll bet it's one of your bigger concerns. And as technology and advertising continue to evolve, so will your strategies. 62% of companies have, or plan to have, an omni-channel marketing strategy ( AdWeek ). 62% of companies have, or plan to have, an omni-channel marketing strategy ( AdWeek ).

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Content Standard

NOVEMBER 7, 2016

Email may be a long-established communication format, but today’s email marketing strategies can’t afford to be old-fashioned. The most successful marketers are on a continual quest to understand their audience and their needs—and devise an email strategy to reflect that. Why Brands Love Email.

ROI 100

ROI Email Marketing Trends Mobile Marketing 100

Webbiquity

DECEMBER 2, 2014

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. for outbound marketing leads. Marketing Land ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. This will drive an increase in content marketing budgets.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? eMarketer ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100