Webbiquity

SEPTEMBER 1, 2016

Indeed, the best times to engage these consumers via social and email marketing shifts, too. Celebrants go online at atypical times. According to metrics gleaned from the MENA-region Arabic sites during Ramadan in 2015, high numbers of sessions occurred at midnight, when many Ramadan celebrants were having sohor (late dinner).

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Mobile Marketing. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. It’s 2016 already! The common denominator across them will be customization.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? 1) Responsive Websites. But not anymore. Responsive website).

Planning 48

Planning Work Management Trends Marketing Management 48

KEO Marketing

JANUARY 17, 2016

The Phoenix Business Journal just named KEO Marketing as a Top Web Design Firm for 2016. Ranked by number of local web designers, the Journal lists KEO Marketing at Number 32. The KEO Marketing website design and development team’s unique approach almost certainly played a role in our ranking as a top provider.

Design 48

Design Advertising Agencies Paid Search Agency Marketing Management 48

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015. This biggest change in 2015 will be how Google updates its ever-changing algorithm. It will continue to do so in 2015 and beyond.

CMO 48

CMO SEO Service Mobile Marketing 48

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers.

Statistics 88

Statistics Video Marketing Planning Allocation 88

KoMarketing Associates

OCTOBER 8, 2015

— BostonTweetUp (@BostonTweetUp) October 6, 2015. If you didn’t already know, the “M” in FutureM stands for Marketing. So, it’s only right that I share some of the most interesting predictions from #FutureM15 speakers that B2B marketers should keep in mind for the future. . "Futurist" Not like a prison.

B2B Marketing 120

B2B Marketing Advertising Agencies Marketing Management Planning 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Optinmonster

OCTOBER 29, 2023

72% of online marketers describe content creation as their most effective SEO tactic. Blogging has grown by 12% since 2015. Titles with 6-13 words attract the highest and most consistent amount of traffic. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

Statistics 91

Statistics Paid Content Stats Blogger 91

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ANNUITAS

FEBRUARY 12, 2015

How many campaigns do you have planned for 2015? According to the most recent B2B surveys by ANNUITAS and Content Marketing Institute , if you are like most marketers you’re run somewhere between 12-15. The problem is, tactical campaigns are not highly effective.

Tactics 100

Tactics Demand Generation Webinar Metrics Demand 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. LightBox Collaborative Editorial Calendar 2015 Edition. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

SEPTEMBER 29, 2014

We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website. The 2014-2015 Survey is Here!

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Navigate the Channel

MARCH 29, 2024

We first started writing and talking with clients about online and offline integration in 2015, or so. The trick is to begin with your marketing comfort zone and then start the tweaks. Put a keen eye on using the same logo design, colors, fonts, and styles throughout both your online and offline marketing efforts.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

FEBRUARY 1, 2018

“In the past few years, ABM has emerged as an exciting new marketing technology category. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. What can be done to change this?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. We had an opportunity to speak to Ivy Shtereva , Director of Marketing at Yesmail , to gain further insight into how this is impacting content marketers.

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

KoMarketing Associates

JANUARY 5, 2016

As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. The Demise of Google+. Image Source. We’ve been seeing shifts between mobile and desktop search since this update was released.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

B2B Marketing Traction

OCTOBER 16, 2015

The client did not require that their site update include a responsive design. A responsive design means to more swiping on your small device to expand font that is too small for the screen. The announcement from Google that sites need to be responsive was done in February of 2015. This wasn’t the client’s fault.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JULY 24, 2015

Sleek Design / UX. The best way to remedy this, while giving your b2b branding a fresh look, is to make sure you have the best user experience and web/app design possible. Good design and UX can translate into a better perception of your company. Images via Pixabay; screenshots taken July 20, 2015.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

KEO Marketing

JUNE 22, 2016

Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

KoMarketing Associates

DECEMBER 9, 2014

Here are 3 ways to squash him dead with top-notch content that your audience will eat right up: Curated Content Designed to Drive Social Shares. While it sometimes gets a bad rap , many content marketers (myself included) would argue that curated content is one of the best ways get a post consumed and promoted by the target audience.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Online Marketing Institute

AUGUST 17, 2018

So it turned to influencers to spread word of mouth in the market and did achieve its goal. The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. In 2015, the company shifted its focus to influencer marketing in order to supersede its competitors.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

KoMarketing Associates

NOVEMBER 17, 2015

For example, with the announcement that Google be expanding mobile-friendliness as a ranking signal, it’s time for all marketers (B2B and B2C) take initiatives like responsive website design (or other mobile options ) seriously. Screenshots taken November 2015, featured photo via Pixabay. Descriptive & Unique Content.

B2B Marketing 120

B2B Marketing B2B Lead Ranking Word of Mouth 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

EMagine B2B Blog

MARCH 25, 2015

If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” On April 21, 2015, Google will officially add “mobile-friendliness” as a worldwide ranking factor. What is Mobilegeddon?

Marketing Analytics Tools 40

Marketing Analytics Tools Mobile Marketing Analytics Traffic 40

Hinge Marketing

JANUARY 1, 2015

Kevin Bloom reveals how to: Remove visual clutter that distracts visitors Streamline landing page design Optimize web forms Have questions about how to improve your landing pages in order to increase conversions? Download the free ebook Online Marketing for Professional Services below. Online Marketing'

Landing Pages 48

Landing Pages Conversion CMO Paper 48

KEO Marketing

JUNE 19, 2017

The profile highlights KEO Marketing’s awards, which include: Phoenix Business Journal’s Top 10 Social Media and Top Web Design Firms Award, 2013-2017. Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. American Business Awards Stevie Award for Online Marketing Campaign of the Year, 2015-2017.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hinge Marketing

JANUARY 6, 2015

Perhaps you made some resolutions last year that didn’t stick – consider 2015 a clean slate to give it another try. Though resolutions often get a bad rap due to their lofty nature (don’t even talk to me about quitting coffee), goal setting is an important part of growing your firm and creating a marketing strategy.

Planning 48

Planning Marketing Plans Marketing Management Ideal Customer Profiles 48

Hinge Marketing

MAY 12, 2015

Why professional services firms need to catch up Historically, professional services firms have been somewhat slow to catch up on online marketing trends and best practices. A responsively - designed website. A responsive design uses simple CSS to allow the site to adapt naturally to a viewer’s device.

Service 48

Service Lead Scoring Lead Ranking Mobile Marketing 48