Exo B2B

OCTOBER 16, 2020

As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. LinkedIn : [link] WebSite/blog: [link] Senior Partner Analyweb Inc.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Hubspot

JUNE 14, 2013

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. 1) Inbound marketing is growing just as quickly in Europe as in the U.S.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. It’s never too early to start planning for 2013! So don’t wait!

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. It’s never too early to start planning for 2013! So don’t wait!

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Hubspot

AUGUST 5, 2013

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. Go to the INBOUND registration page and select the conference ticket option. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. We couldn’t recommend great video marketing resources without mentioning a great marketing resource in general. Your video marketing should employ the same concept.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Ruth Stevens, Inbound Marketing is Tough to Scale. Click to start video at this point —Are you a sales rep in the high-tech industry?

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. I laid out my 10 predictions for the future of marketing and would love to see yours! Inbound Marketing Leads Cost Less.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Business 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

accelerate agency

FEBRUARY 14, 2023

There are, of course, other avenues to explore, such as PR, email marketing, and LinkedIn advertising, but the above examples show how valuable thought leadership SEO is considered at all levels of the industry. It speaks volumes that the marketing budget percentage allocated to it only increases the more successful the company.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

There are, of course, other avenues to explore, such as PR, email marketing, and LinkedIn advertising, but the above examples show how valuable thought leadership SEO is considered at all levels of the industry. It speaks volumes that the marketing budget percentage allocated to it only increases the more successful the company.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

ViewPoint

OCTOBER 11, 2012

Inbound, Focus on an Integrated, Buyer-Centric Approach. Click to start video at this point — I ask Carlos about his view on the current debate on outbound marketing vs. inbound marketing, and he talks about the importance of integrating the two. 85% of marketers according to Sirius describe themselves as self-taught.

Demand 120

Demand Process Work Management Marketing Management 120

Exo B2B

APRIL 11, 2019

Jason is a specialist in B2B marketing and the «global content marketing leader» at LinkedIn by day, and a Rock ‘n’ Roll photographer by night. In 2014, he published the #1 best seller on Amazon, Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

JANUARY 15, 2014

You don''t even know it''s there until you need it". -- santafescribe, iPhone, 12/2013. 2) LinkedIn. Likely on many of your mobile devices already, the LinkedIn app is well-regarded for a reason. The app was redesigned in spring 2013 to be cleaner and simpler and make it easier to find what you need. 5 stars, 11/2013.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Even though Facebook may seem pretty consumer-focused on the surface, HubSpot found that 52% of all marketers sourced a lead from Facebook in 2013. No, seriously. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

APRIL 28, 2013

It''s been another great week for marketers, especially for us New Englanders who have just started getting a taste of spring weather (finally!). Let''s dive right in to the marketing stories you might have missed this week so you can play catch-up (hehe. Read more at Marketing Land. Of course you are!

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

SEPTEMBER 25, 2015

Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Display ad viewability rates did not budge between 2013 and 2014. Example 1: LinkedIn Display Network. Source: LinkedIn ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JANUARY 29, 2014

Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. How to Respond.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

MAY 23, 2013

Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report , and we used the mounds of research there to try to, you know, "give the people what they want.". Conversely, B2B companies find a lot more customers through LinkedIn than B2C companies (53% vs. 22%).

Paid Search Agency 28

Paid Search Agency Acquisitions Advertising Mediums Advertising Agencies 28

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. How LinkedIn Ad Campaigns Work.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Hubspot

SEPTEMBER 22, 2015

Or what if the skills that marketing departments are hiring for aren't actually the skills listed in marketers' LinkedIn profiles? Could there be a potential disconnect between marketing departments and the marketers who are applying for jobs?

Demand 28

Demand High Quality Lead SEM Work Management 28

Hubspot

AUGUST 13, 2013

To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools , more people are trading their fulltime jobs -- willingly or by necessity -- to channel their inner Don Draper and pair his marketing savvy with the 21st century. Fun stuff, right?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Inbound Marketing 28

Hubspot

MARCH 6, 2014

While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.”

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Hubspot

JANUARY 1, 2014

Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. Well, believe this: As of February 2013, there were 6.8 inbound marketing'

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

SEPTEMBER 26, 2012

We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. You may have content better suited to LinkedIn, Twitter, or another network. ROGETECH Organic Traffic Growth for 2013. Where would they go?

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Brainrider

OCTOBER 11, 2012

Two newer program types worth testing include inbound marketing and social publishing. Inbound marketing & social publishing. Inbound marketing leverages what prospect want to know about what you know. Inbound marketing works to connect you with prospects actively looking for that information.

Planning 40

Planning Marketing Plans Lead Ranking B2B Marketing 40

Hubspot

AUGUST 19, 2013

In an effort to maintain the HubSpot code of transparency, we stole a few minutes of Brittany''s time to pick her brain about how she manages the HubSpot social media machine, and how she is preparing for the inbound marketing event of the year: INBOUND 2013. and answer questions people might have.

Social Media 28

Social Media Work Management Social Marketing Media 28

Hubspot

OCTOBER 16, 2014

With easy-to-use visual tools, drag and drop functionality, interactive charts, and more, Keynote is a popular choice among sales and marketing professionals. Cost: FREE for users who purchased a qualifying Mac on or after 10/1/2013 or $19.99. Sometimes, sales and marketing professionals need help creating presentations.

Tools 28

Tools Webinar Metrics Webcast Template 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. The conference speakers include some of the biggest marketing experts and thought leaders in the world of social media.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

FEBRUARY 12, 2013

I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today , and we’re generating 10 times the leads we did in the past. Tip #1: Don’t buy a list of companies in your target market.

Top of Funnel 28

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

MAY 8, 2014

In the 2013 State of Inbound Marketing Report , we found that businesses that blog daily are almost 70% more likely to report a positive return-on-investment than businesses that blog only once a month. What about someone asking a question in a LinkedIn group you belong to? Inbound Marketing Blogging'

Marketing Websites 28

Marketing Websites Keywords Buyer Personas Lead Scoring 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. Now, are you ready for a treasure trove of LinkedIn tips?

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

NOVEMBER 27, 2012

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28