Lessons from HubSpot’s State of Inbound Marketing Report


HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

HubSpot's 2013 State of Inbound Marketing Report: The Good, The Bad & The Ugly

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. The report confirms the wild west nature of the current marketing world. 58% of marketers practice inbound marketing.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 20 Best Marketing Conferences In 2013

Marketing Insider Group

With that in mind, I asked my social media connections “what are the best marketing conferences?”. The list of the best marketing conferences I compiled is based on the feedback I received from dozens of people so if I missed any, please let me know and add it to the comments below.

The 5 Steps To Achieving B2B Inbound Marketing Nirvana

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. This is also known as inbound marketing.

Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. The findings included the following: 78% of CMOs believe custom content is important for future marketing. Inbound marketing is the law of attraction in action.

Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales

Industrial Marketing Today

There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial salesFor many, the two are synonymous and it is just a [.]. This is only a content summary.

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. Here are four critical factors for building trust and maintaining it with your online marketing. Trust b2b marketing social media

Trust 185

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Stats 285

How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

What does that have to do with marketing? It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. 70% are from marketers.

Optimize Your Content for Inbound Marketing: Part 1


Getting found by your target audience is the prime directive of inbound marketing. The question was addressed by Arnie Kuenn, CEO of content-marketing agency Vertical Measures , in a whirlwind webinar hosted by CMI and sponsored by Act-On.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Marketing Automation.

Buy 206

Will Inbound Marketing solve my Lead Generation problem?

Leading Results Rambings

Related Stories Will Inbound Marketing solve my Lead Generation problem? Why Getting Testimonials May Be Difficult How Can a Small Business Marketing Consultant Help? Lead Generation Inbound Marketing Marketing Sales The short answer is no.

Will Inbound Marketing solve my Lead Generation problem?

Leading Results Rambings

Inbound marketing is a discipline, when used correctly, can solve your sales lead shortage, but by itself, it doesn’t solve the lead generation issue. Specifically inbound marketing and what a lead is. The short answer is no.

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]


and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. Marketing Budgets.

5 Reasons Why Your Inbound Marketing Isn’t Working


by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software.

Inbound Marketing Defined in 140 Characters


My job is inbound marketing. What exactly is inbound marketing? Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, "Can anyone explain or define "inbound marketing" in a tweet? What Is Inbound Marketing?

The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Closed Loop Marketing. Inbound Marketing.

How to Integrate Inbound Marketing With a Traditional Sales Team


For those of us immersed in the world of inbound marketing, it''s easy to understand how inbound tactics can have a major impact on a company''s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics.

6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

The days of trusting your gut and rolling with it when it comes to marketing efforts are gone. For optimum inbound marketing success, marketers should always be testing, analyzing, and adjusting their programs to achieve the optimum conversions.

Test 77

Inbound Marketing: Your Ticket to See the World


There are a few essentials every inbound marketer should keep in their back pocket, like a new blog topic, a unique social media voice, an inviting homepage, and a passport. We can create marketing people love from Tokyo, Moscow, Los Angeles, or Sydney.

Best quotes from Hubspot Inbound 2013

Leading Results Rambings

The Leading Results team just invested 10 man-days at the Hubspot Inbound conference (3 of us for 3 days and 2 of us for a half day). If you are a marketer, you want to put this conference on your calendar for next year.

How Inbound Marketing Can Fuel Native Advertising


The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? that inbound marketing really took a foothold.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

Inbound Marketing – out with the Old, in with the New

Tomorrow People

Remember the days when marketing consisted of: Print advertising. And by that, we don't mean landing them with a right hook (that's not marketing – assault possibly, but not marketing). Internet advertising. Press releases. Mailshots. Cold calling. Wait a minute.

An Insider's View: Inbound Marketing in Europe Versus the U.S.


At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S.

View 76

10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]


When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. marketers for their team in 2013.

The Future of SEO and What it Means for Inbound Marketing [SlideShare]


A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. What does this mean for marketers?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful.

Webinar: 2013 SEO Trends and Predictions

KoMarketing Associates

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Content marketing’s big shiny role in search.

Trends 265

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. ascend2 marketing automation inbound marketing marketing automation net promoter score.

Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers


This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. Nothing new for inbound marketers, right? inbound links, social shares, descriptive page titles) are still relevant.

Storytelling in Industrial Content Marketing

Industrial Marketing Today

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article.

10 Ways to Drive Instant Results With Inbound Marketing


A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". called Website Grader (now Marketing Grader ).

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites. A welcome change in these discussions [.]. This is only a content summary.

A Year in Review: The Biggest Social Media Updates of 2013


Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013.

Industrial Marketing Can’t Succeed Without Sales

Industrial Marketing Today

I can assure you this is not another post about sales and marketing alignment. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing Strategies industrial lead generation Industrial Marketing Marketing Qualified Ledsa (MQLs) Sales Qualified Leads (SQLs Plenty has been written on that topic already. I am sure you’ve read many articles about [.]. This is only a content summary.

Why the New Inbound Marketing Certification Matters to B2B Marketing

MLT Creative

The day I received my Inbound Marketing University Certificate of Excellence happens to also be the day HubSpot rolled out the brand new HubSpot Academy making my attempt at professional betterment. Our ideas, musings, thoughts, reviews on b2b marketing topics MLT Creative B2B Ideas @ Work Blog.