Televerde

FEBRUARY 1, 2021

Developing a customer-focused strategy is essential to keep people interested in your brand. Let’s take a look at a few customer-focused marketing examples from other brands to help you get started. . 4 Stellar Customer-Focused Marketing Examples from Established Brands. What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Convince & Convert

FEBRUARY 24, 2013

In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Unfortunately, several brands missed that mark by a mile at this year’s Oscars. — Oscar Mayer (@oscarmayer) February 25, 2013.

Brand Identity 165

Brand Identity Branding Paid Search Agency Advertising Agencies 165

Hubspot

SEPTEMBER 21, 2020

The same thing is true with brand partnerships. Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another. Below, let's review some brand partnerships that have failed and discuss co-marketing mistakes to avoid. 5 Brand Partnership Fails. Kraft and Starbucks.

Brand Identity 92

Brand Identity Branding Advertising Agencies Work Management 92

ViewPoint

APRIL 10, 2013

. — Dan McDade (@dandade) April 9, 2013. Brand is something you put on a cow. The only real brand is a promise delivered #s20c @ jeffreyhayzlett. — Dan McDade (@dandade) April 9, 2013. Dan McDade (@dandade) April 9, 2013. Dan McDade (@dandade) April 9, 2013. Dan McDade (@dandade) April 9, 2013.

Conference 120

Conference Features PR Linkedin 120

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. We counseled brands to listen for customer expressions of want, and to tastefully offer to fulfill those needs. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013.

Twitter 153

Twitter Brand Identity Branding Case Study 153

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 78

Burn Rate Opt-out Opt-in Ad Frequency 78

markempa

DECEMBER 30, 2013

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Convince & Convert

DECEMBER 19, 2012

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013.

Privacy 147

Privacy Acquisitions Rules Marketing & Strategy 147

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Biznology

JANUARY 15, 2016

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. This has also led to an atmosphere of extensive mistrust of companies, CEO’s, and even many established brands, especially among Millennials.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

KoMarketing Associates

DECEMBER 19, 2013

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. 2013 Search Engine Ranking Factors – Matt Peters, Moz.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. ” Lots of Lightning jerseys at the stadium in 2013.

Brand Identity 127

Brand Identity Branding Social Media Skype 127

KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are….

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. 20 Best Marketing Conferences 2013. Sirius Decisions 2013 May 8-10 in San Diego, CA.

Conference 100

Conference Planning Best Practices Forrester 100

B2B Memes

JULY 22, 2013

Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”. Jeff Jarvis (@jeffjarvis) July 21, 2013. Time is running out.

Personalization 100

Personalization Brand Identity Branding Blogger 100

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. It is also interesting to note which topics performed best… The Top 9 Videos From Brands This Year. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Biznology

NOVEMBER 17, 2014

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1.

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. That was 2013. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. In other words, everyone needs a personal brand to survive.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Marketing Insider Group

NOVEMBER 21, 2013

And recognize the success of those brands who got it right. I’m starting with a review of the best branded videos of the last 12 months. To find the best branded content, I reached out to some of my best content marketing friends for nominations. So I created this list of the top 9 videos from brands this year.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Contently

JUNE 15, 2016

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Contently

JULY 1, 2016

Content marketers love to go party on yachts and talk about their work, but the jury hadn’t awarded a top prize for branded content since 2013. In 2016, Cannes debuted Lions Entertainment , a two-day event that aims to explore the ways talent and storytelling can elevate branded content.

Advertising Agencies 71

Advertising Agencies Brand Identity Branding Paid Search Agency 71

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Now, though, brands are spending more time creating useful content to draw people in. Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Taking The Brand Out Of The Story. Content Marketing and Social Business strategy is forcing marketers to come to the realization that we need to take our product and our brand out of the story. We have to provide value.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar. David Armano @armano. Google+.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar. David Armano @armano. Google+.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. But we have glimpsed the future.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Get inspired to make awesome email marketing campaigns by these brands who know how to get the job done! This strategy works because your brand becomes a source of valuable information.

Email Marketing 105

Email Marketing Planning Brand Identity Branding 105

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Content Marketing'

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Biznology

AUGUST 15, 2016

In short, the growing problem of inequality and extreme paychecks for CEOs has undermined the brand trust of many corporations. The post Inequality of pay undermining trust in CEOs and corporate brands appeared first on Biznology. Like this post? Sign up for our emails here.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Personal branding as a way of life. The focus in 2013 will be clean data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

B2B Marketing Directions

FEBRUARY 18, 2018

Brand marketing has been particularly susceptible to this way of thinking in the B2B space. Some marketing pundits have asserted that brand marketing is no longer important for most B2B companies and that new marketing techniques have made B2B branding largely obsolete. This is blindness."

Lead Ranking 55

Lead Ranking B2B Thought Leadership Brand Identity Branding 55

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

EveryoneSocial

JUNE 20, 2017

Business Branding + Content. Business branding is one of the most important activities you can do to grow your business. That said, building a business brand isn’t easy. Yet, many businesses miss the mark on true branding success with their content and lose opportunities by having a weak content strategy.

Brand Identity 81

Brand Identity Branding Buyer Personas Business 81

Biznology

DECEMBER 18, 2014

The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials. However, there are constructive ways that business leaders can restore trust in capitalism and their companies. The populist reaction?

Brand Identity 80

Brand Identity Branding Trust Marketing Terms and Conditions 80

Biznology

JANUARY 15, 2015

In short, the relationship between transparency and trust for a corporate or product brand is irrefutable. Wally Olins describes in his new book, “Brand New: The Shape of Brands to Come”, how consumers today crave authenticity, and his core message to brand managers – “don’t fake it.” For example: Retail 90%.

Transparency 80

Transparency Brand Identity Branding Ad Building 80