Contently

DECEMBER 6, 2016

While this realization is a good thing, many brands have started drifting asleep and flooding the internet with the same generic zombie content as everyone else. We help hundreds of the world’s top brand publishers run their content marketing programs. In 2013, Netflix decided to make an original TV series for the first time.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Chris Koch

MAY 30, 2014

Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% brandishing the scissors in 2013 alone, according to Toronto-based Convergence Consulting Group. When I told my wife and daughter we were trendsetters, they rolled their eyes and said I was just being cheap (again).

Cable 100

Cable Television marketing Broadcasting Copyright 100

Convince & Convert

APRIL 21, 2013

Given my travel schedule and general lack of patience, I don’t watch much live television. More than 60 years past the invention of the television ad, and THIS is the best we can muster? I recognize that the challenges faced by major brands are substantial, and getting bigger. image from BigStock.com. Self-referential.

Television marketing 134

Television marketing Paid Search Agency Broadcasting Thought Leadership 134

Hubspot

MAY 6, 2024

Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. The term “unicorn company” was coined by Aileen Lee, venture capitalist and founder of Cowboy Ventures , in 2013.

Startups 52

Startups Marketing Management Statistics Thought Leadership 52

Martech

JULY 24, 2023

The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. The good news All that said, FIFA has signed up 30 different brand sponsors for this WWC. If FIFA does hit its income and audience goals, it will be despite many of its own actions.

Broadcasting 74

Broadcasting Paid Search Agency Television marketing Marketing 74

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. Suppose you’re monitoring the hashtags you use for your brand weekly. The History of the Hashtag. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Contently

NOVEMBER 22, 2016

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. But with time, these shops extended their areas of influence to offline campaigns, challenging established industry players in sectors like television.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Please Support Our Sponsors. Listen Now . The RSS feed is: [link].

Television marketing 139

Television marketing Skype Social Media Public Relations 139

ClearVoice

FEBRUARY 21, 2020

Her decision to become a journalist was made in the fourth grade after watching ‘Teen Summit,’ a former BET television show. Not only did she learn how to write for brands (as opposed to publications) but it nurtured her online writing and editing career. Fast forward to the age of 16, and she published her first article.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” Is Nissan building brand loyalty ?

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Listen Now. The RSS feed is: [link]. Holy Social!

Curation 131

Curation Television marketing Content Skype 131

Hubspot

SEPTEMBER 6, 2016

Makeovers aren't just for 80's movie montages -- they're also an important way for brands to future proof, reach new audiences, and remain relevant in competitive markets. But changing up your entire image comes with considerable risks -- especially for bigger, more established brands. 6 Successful Big Brand Makeovers.

Godaddy 28

Godaddy Paid Search Agency Advertising Agencies Brand Identity 28

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Please Support Our Sponsors. ” Holy Social!

Television marketing 131

Television marketing Social Media Curation RSS 131

markempa

FEBRUARY 25, 2013

They focus on measurable outcomes that translate into revenue, not vague notions like “brand awareness” that were the cornerstone of marketing back in the day. The old-school approach to marketing, with the fuzziness associated with measuring the brand impact of traditional media like television, is running its course.

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Outbrain

AUGUST 14, 2021

While the pandemic reduced face-to-face opportunities to reach customers, it helped marketers engage new audiences, reduce costs, and develop a clear and concise brand online. The concept of AI has been popularized in films and television over the past decade and not surprisingly it is now at the forefront of advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Digital Marketing World Forum

JANUARY 29, 2020

The changing customer journeys are making it increasingly difficult for marketers to connect with their customers; our agency exists to connect brands to connect to today’s connected consumers. In 2013, I came over to set up operations in the APAC region and am very proud of our achievements.

Work Management 52

Work Management Marketing Management Advertising Agencies Mobile Advertising 52

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. Highlights from Digilant’s 2019 Super Bowl Infographic: 5 million people watched the 2018 Super Bowl, making it the most watched television event of the year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Both are used to keep your brand top-of-mind among people who have given you permission to do so.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Ruth Stevens, Inbound Marketing is Tough to Scale.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

KoMarketing Associates

FEBRUARY 9, 2016

It supports larger brand-building strategies. It can serve as a natural “get to know” conduit between prospects and a company/its employees (humanize the brand; reinforce key messages such as “There are real people who take your call 24 hrs/day.”). Categories of B2B video, with examples: Branding and Corporate Awareness.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? For example, when fashion brand ASOS had 17,000 bags printed that misspelled “online,” they were quick to point out the mistake and poke a little fun at themselves. Those were both successful attention-grabbers in real-time.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Please Support Our Sponsors. Listen Now.

Public Relations 124

Public Relations Paid Search Agency Social Media RSS 124

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now . The RSS feed is: [link]. Holy Social!

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. The addition of the screen is a trend that we will see more of in 2019 as it provides even more opportunities for brand marketers.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. However, he believes publishers are uniquely positioned to create the kind of advertising technology required in an era when users are bombarded with brand messaging. Towards a SaaS model. “We should be connecting audiences.

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Skype 128

Skype RSS Social Media Television marketing 128

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

ClearVoice

APRIL 17, 2019

You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words. Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Content Standard

MAY 4, 2015

But the more Internet users skip the ad experience entirely, the more problems arise for brand marketers. Ad block users jumped by 70 percent from June 2013 to June 2014, the data revealed. If enough users turn on ad blocking software, brands will have to seriously rethink how they are engaging with potential consumers.

Paid Search Agency 40

Paid Search Agency Ads Content Marketing Mobile Advertising 40

Content Standard

SEPTEMBER 3, 2015

Thanks to the meteoric rise of Facebook video autoplay, brands are seeking new ways to deliver video content that grabs users in seconds, even in a soundless environment. For brands accustomed to captive audiences in front of television screens, it’s a new challenge. Brands are tackling the sound issue in creative ways.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Integrated B2B

JULY 24, 2018

As the number of international visitors to Japan increases (it almost tripled between 2013 and 2017**), so too, has its export and business opportunities. Especially when considering world-famous – and Japanese – brands like Toyota, Uniqlo, Sony and Canon. Local matters.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B 40

Adobe Experience Cloud Blog

MAY 20, 2015

Bar Luce: Where the Wes Anderson Brand Comes Alive. The café is truly an immersive brand experience for patrons and movie fans alike. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. A customer enters. “Is Is this a dream?” she asks. “No,”

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40